The Real Name System Will Start In July 1St.

　 "The existence of a career commentator is indeed a" evil force ", but at present, the online shopping fraud of consumers is much higher than that of such incidents. Therefore, it is important to optimize the environment of Internet transactions first. I believe that with the further improvement of Internet trading market, these problems will be solved. Fang Yingzhi, an analyst with China's e-commerce research center, said.

A few days ago, the State Administration for Industry and Commerce officially announced the Interim Measures for the management of online commodity transactions and related services, which stipulates that the real name system will be launched in July 1st. After the introduction of the measures, public opinion reacted strongly. Some Internet traders clapped their hands in favor of the idea that the new regulations came to protect the legitimate rights and interests of consumers and operators, but there were also worries that the new rules would overwhelm small online shops.

Most online shopping platforms have already implemented the real name system.

The seller has little influence temporarily.

The law stipulates that natural persons who engage in commodity trading and related services through the Internet shall apply to the operators providing network transaction platform services and submit their real names and addresses. Those who have the conditions of registration shall go through the registration of industry and Commerce in accordance with the law. It is reported that the registration of business license must have 2 key conditions: first, the registered capital is not less than 100 thousand yuan; two, there must be a fixed place of operation, that is, the office. However, most online shop owners do not have these 2 conditions, so after the introduction of the real name system, what they need to do now is to submit real identity information.

"This measure lets us start to feel that the Internet is no longer a virtual world. Our sellers and buyers are closer. If we suspect less, we can do a bit better in business. We can get the recognition of the buyer, why not? " Chen Peng, a diamond buyer on Taobao, is very optimistic about the introduction of the real name system. On the Sina website, "how do you view the new regulation of real name system in online stores" shows that the number of votes that netizens support the online real name system has accounted for more than half. Most people believe that the new regulation is conducive to standardizing and promoting the development of e-commerce.

"I can understand the good intentions of this policy, but when we applied for a shop, we had not been authenticated. It has always been a real name system." In the Taobao community, a seller put forward his confusion.

According to the reporter, in fact, many large and regular online trading platforms have already implemented the "real name system". Taobao's public relations department said that Taobao has been a real name system since its birth in 2003. If a netizen wants to open a shop on Taobao, he must pass the "three party real name authentication", that is, before selling the merchandise, the seller must upload a bank card and a copy of his identity card, and submit it to the system of the Internet banking and the Ministry of public security for verification. In addition, the use of Alipay transactions must also be "identified".

Although many platforms have already implemented the real name system, there are still many loopholes. The real name system of online shop has entered into the legal process, which is of positive significance for standardizing the operation and safeguarding the integrity of consumption. Fang Yingzhi, an analyst with the China Electronic Commerce Research Center, thinks so. It is learnt that although many online shopping platforms have long been through real name system, regulation is not effective enough. It will be untrue to borrow other people's ID card, store transfer and lease and so on. Online shopping fraud is still on the scene. Therefore, many buyers expect the website to adopt a more stringent real name system after the introduction of the policy. "It's best to publish the real names of the buyers on the website so that they dare not cheat." A buyer put forward such a proposal on Taobao Internet. In this regard, Taobao public relations department said that at present, no industrial and commercial departments have been notified of the real name system how to operate is not clear.