The Rise Of Online Shopping Challenges Traditional Clothing Industry

　 Despite the problems of network security, logistics, quality of financial services and the credibility of some online stores, many consumers have a wait-and-see attitude towards online shopping. However, no one can ignore that the rise of online shopping is challenging the basic logic and order of traditional business. In Zhuzhou, the most direct and obvious impact is the clothing sales industry.

The owner of a brand clothing store who built a roadside said: "customers come to us to try clothes, welcome. However, some customers do not buy clothes, just remember the number, we are helpless. He said that ordinary individual merchants are hard to deal with the low price competition of online shopping, and without the loss of consumers, franchised stores have become consumers' "commodity display counters" and "free fitting rooms". "Now I buy clothes and go to the store to try it out, and then go home to buy it from the Internet, but this is only 50 yuan or more." Xiaoli, who works in an insurance company in our city, told reporters that she would buy at less than 50 yuan in the physical store. "The freight cost is not much, so it is not worth the wait a few days for a few dollars, especially when it comes in summer."

Besides rushing to put on his clothes, Xiao Li bought the whole body from top to bottom and from outside to outside. "Ping htang hall is the best fitting room for me. Although the brand is not enough with Changsha, it is basically enough. It really takes a fancy to what brands do not have in Zhuzhou. It's a great thing to go to Changsha for a trip and calculate the toll back and forth, so that the cost of online shopping clothes is also less expensive.