Software Management To Restrict Market Development

Judging from the change of market structure and regional pattern, the mature clothing market can be said to be dominated by high-end brands.

Let's take a look at the second tier market. Although it is the largest market in terms of population and quantity, the market potential is huge, but its disadvantages are as obvious as its distribution is relatively loose.

In contrast, the consumption potential of the three line or three line market, including the rural market, is rising. The income of consumers in these markets has increased a lot than in the past. They will play a great role in changing the pattern of the entire Chinese garment market in the future.

Before the outbreak of the financial crisis, the main foreign trade manufacturing enterprises in the domestic clothing industry were distributed in coastal developed areas such as Jiangsu and Zhejiang. After the crisis struck, they were influenced by many factors.

For Anhui, their difficulties in the financial crisis mean our opportunities.

In a sense, the financial crisis has directly promoted the pfer of China's garment manufacturing base and gradually expanded from coastal areas to the central and western regions.

The main manifestation is that some enterprises begin to pfer factories to inland areas.

After more than a year of adjustment and pformation, the current industrial situation of textile and garment industry is represented by the gradual pfer of production from Shanghai, Jiangsu and Zhejiang to the central and western provinces and cities such as Anhui, forming a manufacturing base mainly centered on the central and western regions.

1., enterprises must establish a sound employment mechanism to truly attract people, put people in practice, and rely on the system to retain people.

As a leader in the employment mechanism, the personnel department must shoulder the heavy responsibility.

2., if an enterprise can plan a career vision for everyone, it will change the employee's mind.

Everyone is not a participant in the identity of an outsider, but a community of fate between himself and his company, and the idea of factory as home.

3., many garment enterprises take profits as the center, do not establish and create a people-oriented corporate culture atmosphere; even if established, they only stay on slogans, and have not produced much practical results.

To truly establish a dynamic corporate culture, we need capital input, such as organizing various activities to enhance communication between people and change the state of tension between labor and capital, so as to retain talents.

In the future, these low-end markets still need to have brands to occupy. Therefore, the growth point of the next ten years is undoubtedly related to the development level of the low and middle end market.

The consumption pattern of cities has shown a trend of change. In the past, whether big cities or small towns, people like to blindly pursue clothes with big brands and high prices. Now this situation is changing gradually, people begin to pay attention to the styles and fabrics of clothing, and are willing to spend more time to understand the connotation of clothing.

It can be seen that when people's consumption becomes rational and consumer psychology becomes more and more mature, the requirements for enterprises will also become higher.

In fact, throughout China's clothing enterprises, most of them are family based management.

The disadvantage of family management is that excellent talents may be affected by family influence, which is an important reason for the loss of management personnel in garment enterprises.

The loss of front-line staff is mainly caused by the welfare benefits and working environment of enterprises.

At present, most textile and garment enterprises have a large number of brain drain. Especially the loss of marketing talents seriously restricts the development of enterprises.