China'S Garment Industry Has Launched A Double Plan With A Tight Encirclement.

How do excellent designers use creative talent to guide fashion? How to obtain market initiative with excellent research and development ability? In the past ten years, the two driving force that should lead the fashion trend has fallen into the same kind of awkward situation in the past ten years: the value of fashion is difficult to be recognized.

China Fashion alliance conquer terminal with dual plan

"This is the two vicious circle of the development of China's fashion industry," Liang Yong, executive vice president of the China Fashion Color Association and deputy director of the China Fashion alliance organizing committee, analyzed the underlying reasons: "for example, what is a conference for designers?

Can T's works be pformed into commodities and welcomed by consumers?

For example, designers of surface accessories, in order to develop a product, they carefully observed and studied the fashion trend. When the product was produced to customers, they were unable to prove their own leading role in fashion judgment.

Double plan to highlight tight encirclement

Based on this double dilemma, the Chinese fashion alliance has put forward the plan of "star + business" for designers and suppliers. The so-called "Star project" means supporting a group of suppliers, making them stars in the eyes of brand dealers, and training and promoting a group of designers, making them the stars in the eyes of consumers.

The "business plan" refers to the sale of products to test the design results of two groups of stars.

So how will the fashion alliance of China create stars and how will it achieve business plans?

Liang Yong revealed: "China Fashion alliance will recommend selected suppliers and designers through such a platform as" pioneer design release ".

On this platform, the one to one combination of designers and suppliers will maximize the product characteristics and designers' style of design.

At the same time, the form of special release will directly show the cooperation works of designers and suppliers to brands, buyers, businesses and media, and guide them to drive future product sales through their guidance.

For the fashion alliance, the future of designers and suppliers will be the two major goals of the alliance.

Zhang Wei, Secretary General of the China Fashion alliance organizing committee, said: "this is a" business inspection professional ". In the future, we will judge the works and products of the designers and suppliers no longer a good authority.

Everything must be achieved by the realization of business objectives - consumers are willing to pay - as the ultimate evaluation criteria.

Liang Yong is very confident about the two plans, because the China Fashion alliance, which dominates the plan, has strong industry background and resources, and has rich industry accumulation.

With China's fashion alliances becoming more and more familiar, more and more designers, suppliers, fashion brands, fashion media and business organizations have begun to intervene. This is a series of strong signals from market feedback.

Maximizing business value

"We plan to make this autumn and winter pioneer design in Shanghai in late October 2010. We will make a concentrated display of the signing designers and special suppliers of China Fashion alliance.

At that time, we will invite brand dealers and professional buyers to come and watch.

After the conference, the pictures will be reviewed by ordinary consumers on Tencent platform.

In addition, these works will also have the opportunity to display in the mall and sell on the website. "

Liang Yong said, "we will find that the vanguard design release is just a beginning of all the plans, and the subsequent commercial value will be as good as the brilliant T conference."

In March 2010, China Fashion alliance vanguard design debut debut in Beijing, caused great concern in the industry.

With the expansion of the popularity of the Chinese fashion alliance and its vanguard design, more and more designers and suppliers will join in the autumn and winter release season.

"The best way to conquer the terminal is to touch and understand the terminal in person.

China Fashion alliance vanguard design release is the first step for suppliers and designers to touch the terminal.

As business matures, their perception of the market will be deeper. "

Liang Yong said with a smile, "they must have tasted the sweetness of the market earlier than those who did not know the boudoir."