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    Management Reform Behind E-Commerce In Garment Industry

    2010/6/18 16:17:00 25

    Garment E-Commerce Reform

    along with

    VANCL

    (all customer service) in the clothing industry suddenly rises, BONO, seven wolves, Lining and other famous brands enter.

    Electronic Commerce

    The domestic traditional clothing enterprises are unwilling to hand over the huge Chinese Internet users, and have to seek entry.

    Electronic Commerce

    Medium.


    However, when the traditional clothing enterprises

    Electronic Commerce

    After the real development, many problems were not found.

    Therefore, they are full of complaints about e-commerce: no

    Electronic Commerce

    Enterprise management is very standardized.

    Electronic Commerce

    According to the traditional management mode of enterprises, the management of enterprises has caused great confusion.

    Visible

    Electronic Commerce

    Not only is it so simple to sell clothes on the Internet, it is behind the profound changes in enterprise management and team building.


    Clothing enterprises need to establish a flat organizational structure before they can adapt themselves.

    Electronic Commerce


    Garment enterprises

    Electronic Commerce

    After that, we need to reduce the time lag between decision and action and speed up the dynamic reaction to market and competition, so as to seize all possible opportunities and realize the rapid development of enterprises.


    In order to achieve this goal, besides making use of it

    Electronic Commerce

    Technology, garment enterprises should establish a flat organizational structure, appropriately reduce the level of intermediate management, so as to make the organization's capabilities flexible and responsive.

    By changing the traditional functional departments depending on division of labor and cooperation to complete the whole task process, garment enterprises need to cultivate the idea of concurrent engineering, reform the internal information communication mode, improve communication efficiency and reduce organizational level.

    Only in this way, senior decision-makers can be directly linked to the grass-roots executors, and the basic executors can make timely decisions in accordance with the actual situation. The importance of the uploading and releasing role of the middle organizations in the original sense gradually weakens, and they turn to the front line of scientific research, management, production and marketing as a whole, so as to enable enterprises to establish a flat organizational structure.


    Develop

    Electronic Commerce

    For garment enterprises, the principle of management amplitude is replaced by the principle of information communication amplitude.

    Try to break the boundaries of the enterprise sector and appoint a cross functional task team.

    The networking of enterprises enables everyone to become a node on the network.


      

    Electronic Commerce

    Next, the decision-making of clothing enterprises becomes decentralized.


    In the operation of garment enterprises, the correct business strategy and development direction will have a great impact on its future.

    The traditional business strategy plan is to plan and execute the plan first.


    Get into

    Electronic Commerce

    After that, the uncertainty of environmental opportunities and uncertainty of business opportunities in garment enterprises are increasing.

    Under such circumstances, in order to survive and develop in a rapidly changing and uncertain environment, enterprises must be able to obtain information accurately and timely from the outside, and promptly adjust and make timely decisions.

    Therefore, it is necessary to adjust the traditional practice of formulating, planning and operating the enterprise strategy, get rid of the long and strict rules and slow and careful management mode, replace it with a more interactive and continuous business model and speed up the decision-making process.

    The plan should be a continuous development plan, which should be adjusted along with implementation. It is necessary to contact first-line employees and decision makers to provide real-time feedback on market information and collect data to discover new trends.

    The difference between decision-makers and executors in the future will disappear, and the process of management is the process of decision making.


    Therefore, in the process of developing e-commerce, the problem to be solved by enterprises is the pformation of decision-making mode.


    Developing e-commerce needs to strengthen supply chain integration capability.


    Through development

    Electronic Commerce

    Clothing enterprises actually subvert the traditional three main channel modes: agency system, direct operation and franchising, which saves intermediate links, which saves them a lot of channel investment and time cost.

    However, in this new mode, the key to success or failure is to effectively integrate supply chain and strengthen supply chain management.

    (the following figure shows the relationship between e-commerce and supply chain management).


    Clothing enterprises need to integrate from retail to domestic trade wholesale, export to the industrial chain, raw materials, fabrics, accessories and even textile machinery and other resources.

    Integration capability is reflected in the quality control and management of upstream, and the supervision and control of downstream distribution agencies.

    For example, in order to control the quality of clothing from the raw material procurement stage, PPG signed up its own fabric processors, and collaborate closely with the fabric suppliers and garment manufacturers through the purchasing department.

    Therefore, in this sense, PPG manages the circulation of production, logistics and other channels entirely by external management of supply chain management.

    This management ensures the high speed of production and logistics, and ensures the smooth and rapid pfer of products from the processing base to the consumers.


      

    Electronic Commerce

    Management team building


    Clothing industry

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    The management team must have a core management to guide and guide its operation.

    The ability of the core management team directly determines the overall execution capability of the team.

    It must have the ability of planning, analysis, execution and control. These four abilities are indispensable.

    In addition, the core is also required to have the ability to control and drive.

    Electronic Commerce

    The ability of the team, the actual combat strength, the theory of summarizing with experience, so as to further guide the planning and implementation of e-commerce strategy and tactics, and have the theoretical power of e-commerce.

    Electronic Commerce

    In this era of market oriented, customer oriented, and e-business oriented, theory has become the necessary basis and criterion for e-commerce activities.

    Without theoretical guidance, clothing enterprises will not go far on the road of e-commerce.


      


     
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