Worry About Tax &Nbsp; Online Shop Name System To Help E-Commerce C To B

Less than a month away from the formal implementation of the online shop name system, online passenger traffic is quietly brewing.

"With the popularity of online shopping, online travelers begin to prefer online shopping mall with service and quality assurance. And the real name of online shops is coming and concerns about future tax revenue have led some of the larger stores in C2C to consider switching to B2C."

A considerable personal shopkeeper selling on Taobao told reporters that the scale of Taobao mall has been expanding.

In the first half of this year, the company's software sales grew by 400%-500%, according to Li Zhongwei, President of the Internet technology group.

Business school is the largest provider of online store software in China. This figure reflects the explosive growth of new online stores and the pfer of B2C websites from larger online stores to individuals this year.

Intercepting C2C

According to the latest regulations of the State Administration for Industry and Commerce on the "real name system of online stores", from July 1, 2010 onwards, all natural persons who engage in commodity trading and related services through the Internet shall apply to the operators providing network paction platform services, submit their real name information, such as their names and addresses, and have the registration of industrial and commercial registration according to law according to the conditions of hierarchical registration.

In fact, as early as April 2nd this year, the Provisional Regulations on the management of online commodity trading and related services (Draft for solicitation), which was drafted by the General Administration of industry and commerce, was solicited publicly to the public.

"The cost of setting up shop on C2C is getting higher and higher, and the independent B2C platform can play more scale effect in sales."

Li Shubin believes that Taobao has played a great role in enlightening and boosting the development of China's e-commerce (e-commerce channel), but this era is over. The new B2C era is coming, and more pactions will be completed on the brand B2C platform.

Some personal shopkeepers on Taobao told reporters that they were more worried about the fact that the real name of the future would bring tax and management fees to the collection. "The cost of C2C, which originally includes shop decoration fees, advertising fees and so on, has been rising year after year, so that its own shops will be even less competitive". And because of the relatively large scale of B2C, besides the brand, the advantages of getting goods and discounts will be higher than that of individual shops.

In fact, it should not be regarded as a new and higher requirement.

Li Zhongwei said, for e-commerce, real name should be the most basic demand, just like integrity is the basic quality of the business. Now the real name of the shop is mainly because the domestic business environment needs to be improved.

Earlier, even smugglers secretly sold on the C2C platform to avoid risks.

According to Nanfang Daily reported in March last year, 3 people used the network platform to sell 1733 suspected smuggling watches, worth about 15 million 840 thousand yuan, and evading taxes 5 million 80 thousand yuan.

Compared to C2C's personal sellers, B2C is more professional and may be the trend of online shopping in the future.

According to the 2010 China e-commerce CEO survey report published by the e-commerce center, more than 60% of e-commerce enterprises believe that B2C will replace C2C into online shopping trend. Their reasons are mainly: C2C shop shopping often has problems of reputation, quality and after-sales service, which largely repulsed the desire of customers, while the B2C online mall has omitted more intermediate links, which can truly achieve good quality, low price, reputation and after-sale protection, and cater to the needs of consumers.

Wind turn

For the development of B2C, the smell of venture capital is obviously more sensitive.

In June 8th, the online shoe city Le Tao announced that it had won the second round of financing for millions of dollars, with the US Tiger Fund and the American German capital as investors.

In fact, the investment boom of B2C has not stopped since last year.

Most notably, at the end of 2009, at the beginning of 2010, Jingdong mall acquired 150 million yuan of C round of investment from a number of investment companies such as tiger foundation and other investment companies.

At an investor meeting held in March this year, when the host listed three alternative items, including B2C, 6 B2C investors on the stage, including IDG, KPCB and Lenovo, chose the B2C project.

"Despite the fact that VC has even invested in a large seller of C2C, the future direction of investors must be to create B2C companies."

An investment personage said that after venture capital, the form of individual online stores is difficult to meet the requirements of corporatization normalization.

The Tiger Fund is a strong candidate for B2C in many public markets. Many of its funds have been laid out in China's e-commerce market for a long time. Investment projects include: Investment excellence in 2003, investment in 2004, investment in Jingdong mall in 2009, investment in customer service in April 2010, and just completed investment in Le Tao net.

In addition, tiger fund invested in Brazil's largest B2C online shoe city netshoes.

As well as the online shoe city, good music bought a $10 million investment in Sequoia not long ago. Sequoia has invested in Martha Maso, a monopoly man in China.

Li Shubin recalls that Michael Moritz (Michael Moritz), a senior partner of Sequoia Capital, went to investigate the company. After asking a few simple questions about product quality, delivery, warehousing and after-sale service, he agreed readily to investment.

"Maybe it is because Sequoia has successfully invested in the world's largest online shoe city ZAPPOS, so he is very optimistic about the development of this model in China."

Li Shubin said that it is surprising that he did not make strict demands on the speed of development of the company, like other venture capitalists. He only stressed that B2C is a long-term business.