• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Giving Priority To The Way Of Thinking About Strategic Marketing

    2010/6/19 9:11:00 39

    Marketing Strategy

    If we want to give a clear definition of strategic marketing, it is "to do what is good for tomorrow."

    Not only do today's work for today, but also for tomorrow, not only from today's opportunity to grasp tomorrow's market, but also to choose today's opportunity from tomorrow's market.

    This is not only the logic of strategic marketing, but also the logic of strategic marketing.

    Strategic marketing

    The way of thinking.


    Strategic marketing is a profound understanding of the nature of the market in an increasingly complex market environment. It is also an effective grasp of marketing methods in the face of more intense market competition.

    Conventional

    4P Marketing Theory

    It takes the enterprise as the center, it emphasizes the function of products more. 4C marketing theory turns to consumer centered and is a leap in marketing cognition.

    However, traditional marketing activities emphasize more on satisfying the current interests of customers. Because of changing demands and interference from competitors, enterprises often get into trouble.

    Strategic marketing is a new marketing concept and thinking method. It believes that marketing is the unity of product orientation, customer orientation and competition orientation, and is the integration of system marketing elements.

    Strategic marketing emphasizes that in the face of increasingly complex market environment, if enterprises focus only on products and customers, but ignore competitors, enterprises will often lose in marketing.

    Strategic marketing is a thinking method based on competition. Its purpose is to create more living space for enterprises under the premise of meeting the needs of customers. It requires enterprises to rise to the height of their own strategy to understand the market and management marketing, requiring enterprises to regard marketing strategy as the core strategy of enterprises, and regard marketing as the core issue of enterprises.

    Strategic marketing never excludes traditional marketing theory, and holds that enterprises should create 4C value as a starting point of value thinking and creation to better create value for customers. 4P should be the end point of value creation and delivery.

    Strategic marketing is a refined marketing mode, which includes all the processes of traditional marketing.

    The difference is that all activities in strategic marketing are guided by customer value and end with customer value.


    The Chinese market is a unique and complex two structure market. Its eastern and western regions are quite different. The markets in North and South are very different.

    Consumer

    The maturity is quite different.

    Therefore, studying the theory and method of strategic marketing under the Chinese market environment has become an important topic facing the academic and business circles.

    In fact, all theories have a localized problem. The original copying of foreign practices is obviously not feasible.

    In the marketing field, some experts call the Chinese marketing theory and method "Chinese marketing", which is the Chinese pformation of Western marketing theory.

    In my opinion, strategic marketing is not antagonistic to Chinese marketing, but complementary.

    Chinese marketing emphasizes short-term effectiveness and is realistic realism. Strategic marketing pays more attention to medium and long term effects, and it is an ideal realism.

    Or the Chinese marketing concerns today is the reality today, today is today; strategic marketing emphasizes today is the future of today, is tomorrow's today.

    A wise enterprise should combine short-term and long-term thinking with today and tomorrow.


    Since the reform and opening up, Chinese enterprises have been able to effectively block the rapid expansion of multinational corporations by relying on the large supply of market opportunities, by accurately grasping the Chinese market's right time, geography, human and dominant position, and coping with it quickly, as well as many "Chinese style" unique skills.

    However, we should also be soberly aware that with the further development of the global competition pattern in the Chinese market and the "going out" of Chinese enterprises, the weakness of Chinese local enterprises is gradually emerging, and their comprehensive strength and competitiveness are far behind that of pnational corporations.

    Moreover, in order to adapt to the Chinese market, multinational companies are also accelerating their localization and integration.

    Because multinational companies have already trained their own marketing capabilities in the fierce market competition environment, including their talents, technology, capital and other comprehensive strength, Chinese enterprises can not surpass in the short term.

    When the financial crisis brought the world's attention to China, more multinational companies accelerated the strategy of laying out troops in the Chinese market.

    In the face of the drive of multinational corporations, what competition do Chinese enterprises rely on? On the one hand, Chinese enterprises should continue to give full play to their local advantages and avoid confrontation with multinational corporations.

    On the other hand, Chinese enterprises must seriously study and learn the marketing mode of pnational corporations, and rapidly localization, so as to enhance their dual advantages in marketing competition.

    At the same time, Chinese enterprises must not stick to old practices and blindly hold their own hands, because today's market is not yesterday's market. Under the trend of big international environment and Global trade becoming more and more open, Chinese enterprises will face all-round competition from foreign enterprises, and after more than a few decades and decades of experience in the Chinese market, more and more multinational companies have become more powerful.


    In the future, with the emergence of more middle class and the maturity of emerging markets, China will have more market opportunities.

    The essence of strategic marketing is to base ourselves on reality and look to the future, cultivate today, plan tomorrow, and do the best for tomorrow.

    Therefore, in the face of all kinds of opportunities, enterprises should grasp the logic of strategic marketing and learn the way of thinking about strategic marketing.

    • Related reading

    International Brands Enter Tianjin &Nbsp One After Another; Three Major Problems Beset Jincheng Department Store Industry.

    Daily headlines
    |
    2010/6/19 9:09:00
    44

    The Combination Of The Middle And The Seam Produced A Combination Of Boxing And A Single Industry.

    Daily headlines
    |
    2010/6/19 9:06:00
    49

    2010 Is China'S Economy "Hot" Or "Cool"?

    Daily headlines
    |
    2010/6/19 9:03:00
    48

    20 Thousand Yuan Per Second &Nbsp; Clothing Brand Battle World Cup Advertising

    Daily headlines
    |
    2010/6/19 8:53:00
    52

    2010紡織服裝行業(yè)首批“綠牌”企業(yè)發(fā)榜

    Daily headlines
    |
    2010/6/18 9:37:00
    26
    Read the next article

    Chinese Shoe Companies Are Queuing Up Overseas.

    China's shoe companies have "pferred" overseas market queuing.

    主站蜘蛛池模板: 福利视频第一区| 一个人免费视频观看在线www| 国产又污又爽又色的网站| 欧美国产日本高清不卡| 国产精品视频1区| 亚洲无限乱码一二三四区| 91精品国产自产在线观看高清| 波多野结衣影视作品| 在线观看亚洲电影| 亚洲毛片无码专区亚洲乱| 91国在线视频| 欧美日韩一区二区三区四区在线观看 | 新婚张燕被两个局长| 国产日韩精品欧美一区喷| 五月天精品在线| 香蕉视频在线免费| 日本大片在线看黄a∨免费| 国产乱子伦农村叉叉叉| 中文字幕第6页| 精品偷自拍另类在线观看| 天天躁日日躁狠狠躁人妻| 亚洲综合色成在线播放| 91大神福利视频| 欧美乱妇狂野欧美在线视频| 国产成人久久精品二区三区| 久久亚洲精品无码观看不卡| 美美女高清毛片视频免费观看 | 第一区免费在线观看| 在线天堂中文新版有限公司| 亚洲欧美日韩国产综合五月天 | 麻豆麻豆必出精品入口| 无码成人精品区在线观看| 北条麻妃毛片在线视频| 99久久99久久免费精品小说 | 婷婷色香五月激情综合2020| 天堂资源bt在线官网| 亚洲男人的天堂在线播放| 婷婷久久五月天| 日产一区日产片| 伊人色综合九久久天天蜜桃| 538在线视频观看|