International Brands Enter Tianjin &Nbsp One After Another; Three Major Problems Beset Jincheng Department Store Industry.
Reporters learned that international chain
brand
After the opening of May 1, the Korean department store giant Lotte Department store has been settled in Tianjin. Its first shop, located in renhang Plaza, East Road, will be officially opened in April 2011.
H&M
It has also been confirmed to be in Tianjin and will open this autumn.
However, there are still some unavoidable problems in the development of department store business in Tianjin.
[puzzle 1]: business circles are too concentrated.
According to experts, the history of Tianjin
Trading Area
It is concentrated in Nankai District and Heping District. The shopping mall in the urban fringe is very limited, which limits the development of Commerce.
In fact, Meijiang, Huayuan and other areas have formed large residential areas, there are needs to build their own business district.
However, most of the city's citizens are shopping for peace road and Binjiang Road. This is the agglomeration effect of the historical accumulation and accumulation of the old business circle. On the other hand, it is also a great indication of the potential of Tianjin's commercial development in the surrounding area.
[Puzzle 2]: Commercial Complex
The future trend of business development should be to develop community commerce and shopping mall in the relatively concentrated areas of high-grade residential buildings, and use commercial facilities as a supporting facility in high-grade residential areas, making it truly a city complex.
[puzzle 3]: business mode is single.
Since the relocation of the eight Li Tai new cultural market, similar "Taobao" businesses have sprung up like mushrooms.
Take Jin Street as a example, the business mode of "Ou le", "Mai Mai" (Forum News) and "God of wealth" is very similar.
Experts pointed out that for Tianjin such a huge potential market, businesses should take the lead in the fashion culture to meet consumers at a higher level.
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