Product "Three Kingdoms" Military Division &Nbsp; Interpretation Shoes Enterprise Planning Talents

With the popularity of the new version of the Three Kingdoms in the provinces and cities, the culture of the Three Kingdoms has been increasing. The military officers who are in charge of the strategy of the country are shining again in the eyes of the world.

Guo Jia, Zhu Geliang, Sima Yi, Xun Yu, Zhou Yu, Ju Shu, Jia Xu, Tian Feng, Zhong Hui, Jiang Wei, Lu Su and so on. Which military officers in the historical sky of the three kingdoms are not ancient heroes who hide the strategies of the world? Which is not the "special talent" that the emperors rely on for hegemony?

At present, the shoe industry in China is in a turbulent period. Just like the "Three Kingdoms" war of chaos, who can achieve the "emperor industry" of Chinese shoe enterprises when they fight for hegemony?

First win, then win.

"Whoever controls the wisdom saint with real learning ability can dominate the shoe industry."

A few days ago, Professor He Guibin of Zhejiang University asserted when talking about the development of footwear industry.

He believes that China's shoe industry has crossed the age of "demographic dividend" and "manufacturing victory", and is stepping into the brand age of bloody competition and emperors' desire. With the increasing number of unfavorable elements such as "shortage of migrant workers", raw material prices and trade barriers, the footwear industry will rearrange the new market pattern. Those shoes kings may have encountered bottlenecks in their development, and the new shoe king will stand out in the evolution of history.

It can be predicted that planning talent has become a key factor in the success or failure of shoe enterprises.

"First win, then win."

Military advisors are the chief plotters of the army, and the planners are the chief plotters of shoe enterprises.

The "Three Kingdoms" military officers phenomenon is the "instructions" of this solution: Cao Cao took Jizhou, all military officers Xunyu's plan; Pang Tong's skillfully put together a plan, a fire burned the 800 thousand armies of Cao Cao; when Zhu Geliang just started out, he used fire to burn Bo Wang Po; Guo Jiazhi, who was more than a million troops, designed to help break yuan and Lv Bu; Zhou Yu, "handsome and handsome, with a feather and a black ribbon, and a strong voice between words and laughter!"

Shopping malls are like battlefields, and the romance of the Three Kingdoms has also happened in China's footwear industry.

Not long ago, the writer Tan Ru wrote, "who will be the real Chinese shoe king in 2010?" predicted two candidates for shoes, one is AOKANG, the other is BELLE.

The founders of these two shoemaking companies have their own gifted talents, and AOKANG's boss Wang Zhentao's planning can be seen from his "Shang Hai Dao". The genius of BELLE's boss 100 peppers can appear from BELLE's two words.

Practice has proved that they are not only the commander-in-chief of the commercial war, but also the top planning genius. Their rise fully verifies the military rule of "first win after war and victory over war".

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To seek talent is to seek brand.

The story of "Three Kingdoms" is a lot of inspiration to China's shoe and clothing industry.

He Guibin believes that shoes and clothing enterprises should learn about the talent view of "Three Kingdoms". Liu Bei's "Three Kingdoms" can be regarded as the finishing touch of the Three Kingdoms.

In the early days, Liu Bei, who was repeatedly defeated and defeated, only had military officers like Jane Yong, erosion, Chen Deng and so on. It was difficult for him to become a climates. He put aside his airs and asked Zhu Geliang to shake the declining trend.

Zhu Geliang has a brilliant idea and a brilliant strategy.

He skillfully took four counties, Raiders in Jingzhou, six out of Qi Mountain, and seven captured monarch, all of which flashed his "planning" glory; he demonstrated the ritual, the right system, sincere and fair, and made an immortal contribution to the establishment of the Shu Han regime.

Obviously, shoes and clothing enterprises have gained the planning talents such as Zhu Geliang, which is the decisive factor to achieve their brand hegemony.

Looking back at the history of the Three Kingdoms, it is easy to see that the dispute between the Three Kingdoms is actually a dispute between the army and the teachers. With the strategy of military management and the strategy and methodology of participating in competition, it can calm the world.

The Shu Kingdom of the Three Kingdoms includes Zhu Geliang, Pang Tong, Ma Liang, FA Zheng, Jiang Wei, Wu Guoyou Zhou Yu, Lu Su, Zhuge, Lu Meng, Lu Xun, and Wei state has Xun, Xun, Xun, Hun, Chung and bell forming the pattern of the Three Kingdoms.

Looking at the current shoe makers in the market, they all have their own planners. Because of the design and planning of these elite designers, shoes and clothing brands will be targeted at the product positioning, brand promotion, channel construction, market layout and brand display.

A few days ago, the JD shoes company was looking for the brand development wholeheartedly. On the one hand, it extensively sought for planning talents, on the one hand, it provided an experimental field for the talents of internal training, giving full play to the role of talents, forming the integration of talents and brands and achieving a strategic leap.

Under the catalysis of talents, recently, the nano functional air conditioning shoes developed by Jill reached the top prize of the footwear industry in the award ceremony of "the Third Municipal leather and footwear industry science and Technology Award", which is called "shoes Oscar".

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Talents are the key to talents.

A few days ago, Tan Ru and Zheng Yujian, deputy general manager of jelda shoes company, talked about the topic of "planning elites" by shoe companies. Zheng Yu insisted that "thousands of troops are easy to get, but hard to get".

At present, the outstanding planning talents of Chinese shoe enterprises can be described as "rare resources", which are hard to find.

Famous planners are few and far between, and many shoe companies are constantly looking for talents to excavate talents. Maybe they can't find them at all. They just find them, or they may not believe that they are the ones they are looking for, but do not take heavy responsibilities. The result is still not taking off. Therefore, the key to shoe companies is to "use".

Tian Jie is an expert. It is an expert who runs through two stores. Those who shoot their bosom to guarantee their bosses are often in the water, moon, mirror, or silver gun. As a result, they have wasted the manpower and material resources and time of the shoe companies. After they have cheated a sum of money, they left the office and left the boss with a mess. They also made the boss's "people-oriented" concept greatly discounted. Some truly knowledgeable and self possessed and highly eccentric personality are hard to integrate into the market competition. According to the author Tan Ru in Wenzhou, Dongguan, Chengdu and other places survey found that the shoes and clothing market planning talents mixed up, "fake and shoddy" abound, read two days of the book is a scholar, talked about two

Some talents are like those of "Three Kingdoms". They are very familiar with the general situation, but they are nothing to do with Yuan Shao's master.

In the survey, the reporters also found that shoe companies are mostly family businesses. If the talents are non family members, they will often worry the boss. The boss is afraid that talents like Sima Yi in the three kingdoms are calm and calm, buried too deep, too resourceful, and finally win the victory of the three Kingdoms in their own hands.

Based on this worry, some shoe enterprises choose the "fast food" talent strategy, asking some so-called "senior" consulting and planning companies to make plans for themselves, and those "master planners" who talk about lotus blossoms are hyped up, but their "strategies" are often not practical and empty talk. In actual combat, they can not only turn gold into gold, but others destroy the traditional development system of shoe enterprises. As a result, shoe companies are caught in a dilemma, and they have to "explore" along the West with a hammer.

"People can't step into the same river two times."

Perhaps the judgment of Heraclitus, a Greek philosopher, is a reminder to those who rely on the master of planning. Shoes enterprises need not "empty talents" but "military officers of the Three Kingdoms", such as Guo Jia, who are bold and resolute in giving advice and putting Lv Bu in prison. They can destroy Liu Bei by magic, and defeat Yuan Shao in the laughing and talking.

At the same time, the boss of shoe enterprises should use talents as well as Cao Cao, Liu Bei and Sun Quan, so that the wisdom of the planners will play the utmost in the market competition of the flames of fire and smoke.