Wenzhou Shoe Enterprises Are Ready To Collect Overseas Documents.

Some opinions of the State Council on encouraging and guiding the healthy development of private investment specifically pointed out that we should encourage and guide private enterprises to take an active part in international competition. Shortly after the publication of the document, Wenzhou's private capital, which is ready to be released, has revealed new trends in the overseas market.

The largest private shoe making enterprise in Zhejiang, AOKANG shoe industry, has acquired the first brand of Italy footwear, Wanli Wade's ownership in Greater China. In last year's "Pierre Cardan takeover battle", AOKANG, who had always been interested in international brands, was once regarded as a strong contender. Now the answer is announced, and it aims at Wanli Wade. In addition, in the middle of next month, more than 30 Wenzhou shoes and clothing enterprises will go to Italy to participate in the international clothing brand cooperation and exchange meeting held in Marche, looking for the acquisition of "time-honored brand" or injection of shares into Italian company. Marche is the headquarters of Armani, Ferre, D&G and so on. The manufacturing industry in this region enjoys a high reputation worldwide.

"At present, some traditional industries, including the footwear industry, have seen a downward trend in Europe. Especially after the outbreak of the financial crisis, many Italy and Spanish traditional shoe companies hope to cooperate or even be acquired, providing an opportunity for Chinese enterprises to copy the bottom." Wang Zhentao, chairman of AOKANG shoe industry, said the acquisition of Wanli brand is just a prelude to AOKANG and Chinese private enterprises to take classes in the European market and seek the right to speak in the international market.

Founded in 1969, wanwade mainly produces "breathing type" functional shoes. It is Italy's "time-honored brand" shoemaking enterprise, and has more than 2300 stores in the world. Wang Zhentao said that the delivery price of the rights and interests was "billion yuan RMB". This is AOKANG's first acquisition of overseas brands.
It is understood that as early as January 2008, AOKANG and Wanli Wade signed the global strategic cooperation agreement, and acquired the brand management right of the Asia Pacific region for 10 years with a US $22 million. Wanwade provides product R & D resources, technology and legal support, and its brand marketing and product manufacturing in the Asia Pacific region are operated by AOKANG. Subsequently, AOKANG implemented a series of innovations on Wanli Wei's brand positioning, marketing channels and product research and development.

"Since the outbreak of last year's financial crisis, many traditional shoe manufacturers in Italy have found us to seek cooperation or express their desire to be bought. This is a good time, but it also requires Chinese shoe companies to treat them cautiously and build up high-end brands in China. Besides their pure blood, their own foundation is more important. Wang Zhentao said that from the licensing of the brand, the agency to obtain ownership and independent operation, it is "natural". Wanli Wade originally intended to sell the whole enterprise as a whole, but AOKANG took into account the upcoming listing and indigestion, "for the time being, it only needs the brand ownership of Greater China." "We give ourselves three years, and we must make Wanli wade a competitive high-end brand in the Asia Pacific region at this time."

Zhongshan uses equipment manufacturing industry to adjust its structure

The Fifth China (Zhongshan) equipment manufacturing industry fair, CO sponsored by the China Federation of machinery industry and the Zhongshan Municipal People's government, was held in Zhongshan Torch Development Zone recently. According to the preliminary statistics of the organizers, 3 days of exhibitions attracted more than 400 enterprises to participate in the exhibition.

Deng Xiaobing, vice mayor of Zhongshan, said that the equipment manufacturing industry as a key development industry in Zhongshan's industrial structure adjustment and upgrading has been growing rapidly in recent years. In the first quarter of Zhongshan, the total output value of the equipment manufacturing industry reached 11 billion 80 million yuan, an increase of 53.7%, and became an important force in Zhongshan's equipment manufacturing industry. In the future development plan, the Torch Development Zone will strengthen the equipment manufacturing industry cluster and promote the introduction, construction and commissioning of the advanced equipment manufacturing industry.

Officials said that Zhongshan hoped that through the hosting of equipment exhibition and the high quality platform of Zhongshan coastal equipment manufacturing base, we introduced a number of projects with large investment, high technology content and strong driving capability, and strive to build shipbuilding and marine equipment industrial clusters, taking the central, Guangzhou, and China railway projects as the leading industries. The energy saving equipment and new energy industrial clusters with Mingyang wind power, Guodian gas power generation and China Torch's hybrid power battery project as the leading role, and the professional machinery and equipment industrial cluster with Li Xin as the leader, will promote the development of Zhongshan's industrial structure to the right direction.

This exhibition takes the shipping and marine engineering industry and new energy and energy saving equipment as the highlight, and is located in Zhongshan's China shipbuilding (Zhongshan) shipbuilding manufacturing base, Guangzhou marine heavy industry, China Ze heavy industries and other marine engineering enterprises, Mingyang wind power, and Chung Huai sun Lai new energy and energy-saving equipment enterprises, and Zhongshan husmanly Equipment Manufacturing Co., Ltd., jointly invested by local and German enterprises, is also involved.

From 1 to March this year, the total output value of Zhongshan's equipment manufacturing industry reached 29 billion 437 million yuan, an increase of 48.7%, and the growth rate of the equipment manufacturing industry was higher than that of the whole city. It is estimated that the total industrial output value of the equipment manufacturing industry will reach 80 billion yuan in 2015.