Transportation, Insurance And Post Exhibition Processing Of Exhibits
1. Transport of exhibits
How can the exhibits be safely, punctually and economically pported to the exhibition galleries and repatriated?
Generally, they are wholly entrusted with the operation of the Sinop company.
According to the requirements of Sinop, the exhibition organizers should provide information on exhibits, exhibition addresses, dates, recipients, exhibition boxes, shipping marks, slack, size, gross weight, net weight, and total volume and weight.
There are still matters to be noted:
It is better to leave some room for arrival in case of unexpected delays on the way from the port to the exhibition hall.
But the arrival time should not be too early. If the storage cost is increased, two will increase the possibility of damage to the exhibits.
The exhibition uses export packaging, container pport conditions, as far as possible the use of container pport; when bulk shipment, as far as possible when loading, taking into account the convenience of unloading after the port.
Marks, box numbers, loading and unloading shipping marks should be striving to be obvious. Drawing out the marks on the outside of the exhibition props boxes is usually carried out in the first letter of the country, plus the exhibition year. If the exhibition is to be held in Italy in 1988, the shipping marks can be designated as the marks and marks on the outside of the prop boxes. They are commonly used as shipping marks, box numbers, volume, weight, fishing marks, and rain and fragile marks.
The points that need to be explained are:
A list of two exhibits for Customs:
A sample;
Classification. List of exhibits, sales volumes, promotional materials, exhibitions and props.
The Department of literature and art shows its overseas literature and exhibits in the country.
Some countries require the gross and net weight of each exhibit.
It is necessary to submit the certificate of sale and sales inspection issued by the Export Commodity Inspection Bureau.
For certain foods and fur products, quarantine certificates must be issued.
2. Safety and insurance of exhibits
The insurance of overseas exhibits is generally covered in China. The items insured are generally fire insurance, marine insurance and theft insurance.
The role of insurance is mainly to prevent partial compensation in case of accidents and theft.
But compensation will never be the same as the value of loss, especially for exhibition and sale, which is equal to the loss of market timing, and the invisible loss is hard to add.
Therefore, prevention is the most important matter.
Fire prevention, fire protection, anti-theft measures, safety guarding and inspection system should be perfected and perfected, and run through the whole exhibition process from open to boxed.
Especially for those "priceless" jewellery, cultural relics and so on, we should focus on protection and strive to be foolproof.
How to sell candies:
The sale of small items is not the main purpose of making money. From the effect of the exhibition site, it is to activate the atmosphere of the exhibition and attract more audiences. From the point of view of the exhibition promotion, the purpose of selling is to promote the sale of the exhibits and acquire a large number of fixed units, so as to win the good impression of the audience on certain commodities in China, and let the audience retain the memory of the exhibition in China.
At the same time, the sale of goods is also a good opportunity to understand the local consumer market.
From this final point of view, exhibitors must take part in on-site inspection and conversation regardless of the way they sell their products.
There are basically three ways to sell small products: first, self marketing, the best way to win the audience. But because of the heavy workload, they often lead the limited exhibition power to too much, and often praise the cost at the end of the turnover, which weakens the work of exhibition and paction. Two, cooperate with local distributors or agent business, sales equipment and most salesmen are responsible for the local partners, which can greatly reduce the workload of the exhibition group; three, sell the products more marketable (including part of the trial products for sale market), invite agents to come to China to purchase; second.
In order to promote the original intention of the sale of goods not because of the possible profit of the agent, the price difference between the sales price and the local market price should be set up with the sales agent before: usually about 10% below the local market price.
Handling of exhibits
There are usually several situations in dealing with exhibits.
Domestic designation is not to be sold, should be shipped back to the original; valuable exhibits can generally be handled individually or by consignment.
If the two are not, they need to be shipped back; medium and low-grade goods are generally sold by discount and underwriting, and the exhibition is dusty, gloss, and damaged, with larger discount.
The exhibition props, in addition to the aluminum alloy assembly props, generally do not have the value of repeated use. Because of excessive freight, most of them are treated or sold on the spot, or are given or treated as waste.
The value of an exhibition is often accounted for by half or more of the few valuable exhibits.
So the focus of the exhibits is actually on the sale of these valuable exhibits. Many of them are very puzzled.
The Shanghai arts and crafts exhibition in 1980 provided good experience for Yokohama.
Before the opening of the exhibition, the valuable exhibits were made into exquisite samples, accompanied by an opening invitation, sent to some prospective buyers by local sponsoring agencies, which did a good publicity work for the buyers and the exhibits.
As a result, sales were excellent.
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