• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Non World Cup Sponsors Rush Marketing &Nbsp; Adidas Suffers Internal Injuries

    2010/6/21 9:16:00 30

    World Cup Marketing Adidas

    According to foreign economic reports quoted by Taiwan economic daily, Nike, the sporting goods manufacturer of the United States, is not a sponsor of the world cup in South Africa. However, its popularity with fans is far ahead of the official sponsor Adidas.


    According to the Nielsen Co survey, in the month before the opening of World Cup 11, almost 1/3 of the relevant discussions on the Internet were Nike, which is two times the number of Adidas designated by the FIFA official designated partner.


    Nelson tracked the Internet English message from May 7th to June 6th, and 30.2% of them mentioned Nike, which was the most frequently mentioned company in the world cup discussion, and Adidas ranked 14.4%.

    In the 32 World Cup South Africa World Cup, nine teams will come out wearing Nike jerseys, including the US team; Adidas will sponsor 12 teams such as Germany.


    Burmaster, vice president of Nielsen's public relations department, said: "online social media makes such assault marketing easier, because social networking sites are very infectious."

    Nelson tracked blogs, Internet discussion areas, video sites, Facebook and micro-blog (http://t.sina.com.cn) to search for English messages about the world cup.

    The subjects were ten world cup official sponsors and 20 competitors.


    The so-called assault marketing refers to the fact that it is not an activity sponsor, but it links the activity with the company's image through the advertising campaign, and imperceptibly lets the consumer think that the activity has cooperation with the company.

    Such advertising campaigns often aim at international sports events such as the world cup and the Olympic Games.


    Nike produced a "future writing" advertising film featuring actors including England football star Rooney and Portuguese star C lo, who won more than 14 million 600 thousand hits on a famous video website.

    By contrast, Adidas's Star Wars World Cup advertising campaign was starred by British soccer star Beckham, who spent more than 2 million 800 thousand hits on the same website for a week.


    Not all sponsors' advertising campaigns are lost to non sponsors.

    Coca-Cola ranked third in Nielsen's survey, noting that the rate is almost five times that of Pepsi.

    The VISA card is fifth, and it is 15 times the number of MasterCard in the world cup discussions.

    The number of sponsors mentioned by SONY is seven times that of Panasonic and ten times that of PHILPS.

    • Related reading

    A Shoe Factory In Wenzhou Is On Fire &Nbsp; Fire Extinguishing All Night &Nbsp; Evacuating 356 People.

    Recommended topics
    |
    2010/6/19 11:35:00
    39

    Blog Marketing Has Become A New Tool For Brand Marketing Of Children's Shoes.

    Recommended topics
    |
    2010/6/19 11:22:00
    65

    Product "Three Kingdoms" Military Division &Nbsp; Interpretation Shoes Enterprise Planning Talents

    Recommended topics
    |
    2010/6/19 11:16:00
    138

    "White Rice Fish" Canvas Shoes &Nbsp Is Not Good For Children'S Foot Health.

    Recommended topics
    |
    2010/6/18 11:17:00
    81

    What Shoes Do You Wear On Rainy Days?

    Recommended topics
    |
    2010/6/18 11:16:00
    132
    Read the next article

    Fashion Leather Is Upgrading And Upgrading To R & D Base.

    If we draw a circle in the Yangtze River Delta region, Haining is just the center, but the geographical advantage of Haining leather city is only one aspect. The advantages of industrial cluster and fashion leading position become the core of its connotative development.

    主站蜘蛛池模板: 少妇人妻偷人精品一区二区 | 国产免费av一区二区三区| 久草资源福利站| 韩国太太的告白韩国电影| 无码人妻aⅴ一区二区三区| 午夜寂寞在线一级观看免费| caopon国产在线视频| 欧美日韩乱国产| 国产天堂亚洲国产碰碰| 中文字幕亚洲综合久久菠萝蜜| 秋霞理论最新三级理论最| 国产鲁鲁视频在线观看| 乖帮我拉开拉链它想你| 美腿丝袜中文字幕| 在线观看免费a∨网站| 亚洲av成人综合网| 色偷偷一区二区无码视频| 天堂8在线天堂资源bt| 亚洲一区二区三区精品视频| 色婷婷综合久久久久中文字幕| 奇米精品一区二区三区在 | 99re在线视频观看| 最近中文字幕免费完整| 啊昂…啊昂高h| 800av在线播放| 日本三级黄色片网站| 人成电影网在线观看免费| 免费看污成人午夜网站| 成人无遮挡毛片免费看| 亚洲欧洲自拍拍偷综合| 超碰aⅴ人人做人人爽欧美| 大又大又粗又硬又爽少妇毛片| 五十路六十路绝顶交尾| 精品久久久久久中文字幕人妻最新| 国产精品视频a| 中文无码乱人伦中文视频在线V| free性欧美另类高清| 打麻将脱内衣的小说阿蕊| 亚洲第一视频网站| 菠萝蜜视频在线观看入口| 大胸喷奶水的www的视频网站|