Fashion Leather Is Upgrading And Upgrading To R & D Base.

The expansion of fashion leather

"I see the world, fashion sees me", this classic advertisement explains the location of Haining leather city world leather capital.

In the leather city, leather goods and suitcases, leather clothing, fur clothing, fur clothing and other leather related products are available. The location of the characteristic leisure shopping center with display, shopping, catering and leisure also integrates a large number of fixed consumption groups.

In 2009, Haining leather city received about 4200000 visitors, an increase of more than 12% over 2008.

If we draw a circle in the Yangtze River Delta region, Haining is just the center, but the geographical advantage of Haining leather city is only one aspect. The advantages of industrial cluster and fashion leading position become the core of its connotative development.

Today, the leather market, which has been founded for 16 years, has begun to face the layout of the whole country. It has set up a series of measures to set up a professional leather market in Liaoyang, such as Tong Er Bao, Jiangsu Shuyang and Henan Xinxiang. It clearly outlines the connotative development and epitaxial expansion, and is the development strategy of Haining leather city.

Haining Leather City (002344) Li Zongrong told reporters that after many alterations and expansion, the scale of Haining leather city has expanded rapidly from 160 thousand square meters to 660 thousand square meters, plus the total area of construction is nearly 1 million square meters.

Transformation and upgrading to innovative R & D base

In the impression of Chagarin, deputy general manager of leather city in Haining, there are three sentences in the slogan of Haining Leather City: the first stage is "buy Leather clothing to Haining - Haining leather city", mainly for consumers in the surrounding cities of the Yangtze River Delta; the second stage is "leather fashion rising in Haining", which means moving towards the whole country; now it is "I look at the world and fashion to see me", which is once again promoted to the world.

As the most important IPO investment project, the three leather headquarters Business District of Haining Leather City (the leather brand fashion center) is regarded as the trump card to further enhance the attractiveness of high-end brands.

The leather brand fashion center consisting of 72 multi-storey small single family buildings, a clubhouse, a 12 storey high-rise and a high-rise building was delivered in the first quarter of this year.

The multi-storey single family is the main body of the project. Each building arranges a brand enterprise to enter, and the single building area is between 1700-3270 square meters.

Relying on the advantages of leather city and planning, designing, building and operating according to the concept of modern headquarters business, the leather brand fashion center will create a modern leather industry headquarters business area with display sales, design and research, brand marketing and business office.

Today, the leather city brand fashion center has introduced the world's leather brand, and gathered a number of excellent designers at home and abroad, so that they can enjoy the sparkle of wisdom on this platform. Leather city has also pformed from paction to innovation research and development, leading the industry trend with the international concept.

"It was foreign merchants who took samples to let us process, but now they buy directly the styles we designed," he said proudly.

Our fashion center is to further strengthen the design atmosphere and brand awareness so that Haining can truly become the world's leather headquarters.

Promoting leather industry upgrading

While seeking sustainable development of enterprises and increasing value of state-owned assets, the biggest utility of Haining leather city is strongly promoting the high concentration and rapid upgrading of related industries in Haining, leading enterprises to expand the domestic market with the expansion of the market.

The legend of three generations of a shop in Haining city has also led the merchants to follow the market.

This is evident from the old businessman's popularity in Liaoyang's Tong Er Bao project.

Li Zongrong disclosed that during the investment process of Tong Er Bao, merchants from Haining accounted for about 40%.

In the case of chairman of Haining Leather City, it is not only necessary to provide sales sites for leather producers, but also to constantly upgrade the leather industry chain and upgrade the leather industrial clusters.

Unlike the general commercial real estate companies, Haining's "meticulous management of their own professional market" will be designated as "initial investment and leasing, followed by business leasing".

The shops are sold as high quality leather producers and a second-line brand merchants. The purpose of the sale is not only to recover cash flow, but also to form stable cooperative relations with quality merchants and attract more two or three line brands.

At present, Haining leather city has gathered 2250 high-quality leather industry business resources, forming a "design production processing trade consumption" complete leather industry chain, the market has built up a public marketing platform for brands, providing many high value-added services.

"Measures such as providing technical support for research and development of raw materials for industrial clusters, and providing market development services for industrial clusters" undoubtedly enhance the cohesion of market and business expansion.

Li Zongrong revealed that there are specialized raw materials research and development departments and new product development departments in Haining City, focusing on market trends and providing technical services for enterprises.

It also set up an industry information distribution Department, released industry information, organized national fur clothing (Design) competition activities, and led the market trend; led the group to participate in high-end seminars and fairs at home and abroad; and participated in international famous origin skin and leather auction activities.

In the city of leather city in Haining, in addition to 160 thousand square meters of the first market, two shoes city and fur square, three phase of the Brand Fashion Plaza, four phase 50 thousand square meters of fur clothing professional market has also started construction.

The goal of Haining leather city is more than that. The over raised funds generated by the IPO provide an opportunity to accelerate the layout of the country.

Previously, the Liaoyang leather city of Tong Er Bao, a total investment of 450 million yuan, officially laid the foundation in July 2009 in Haining.

And the northeast is just one of the points of accelerating the layout of Haining leather city.

In its layout planning, there are at least one leather city in each large area in Shandong, Central Plains, Beijing Tianjin, Chengdu and Chongqing, with a business area of 100 thousand to 150 thousand square meters.

The company should not only be the biggest and strongest industry leader, but also have the brand output and management output at the same time of the layout of the whole country.

The domestic consumption potential in this field is the key to the expansion of Haining's skin city.

Li Zongrong, chairman of the Confederation, said that even in the battle against the financial crisis in 2009, Haining's China Leather City business grew by more than 20% compared to the same period last year. Leather clothing and fur were in full swing. Even the sample clothes on the model were bought by customers who came from afar, which strengthened the company's belief in the expansion of the national territory.

The Haining Leather City, which aims to open the business during the year, covers an area of 157 thousand square meters. There will be more than 900 shops, plus a complete set of Traders Hotel, with a total investment of 450 million yuan.

The market can radiate the whole northeast region.

Located in Northern Jiangsu, Shuyang Haining leather city is invested by 70% of China Leather City in Haining. The market has been opened last year, and the source of tourists is Lu Yu, Anhui Province.

In April of this year, Haining leather city also held the Henan Xinxiang Huijin International Plaza, purchased 50 thousand square meters of commercial real estate for the development of Xinxiang Haining leather city project, and focused on making it the largest leather market in seven central provinces. The company expects the opening time will be around October next year.

Li Zongrong revealed that the future point of distribution is more consideration for leather consumption. Combined with climate factors, the north of the Yangtze River will be the main product, and the products will be dominated by fur clothing.