China'S Cashmere'S World Card &Nbsp; Holy Snow Velvet.

China is the largest producer of cashmere in the world. Cashmere production accounts for more than 70% of the world's total output, of which cashmere quality accounts for more than 95% of the world's total output, and exports account for more than 80% of the world's total output.

The main producing areas of cashmere are concentrated in Inner Mongolia and Ningxia.

In Ningxia, the company is undoubtedly the leader of the cashmere industry, and its products are sold in the two major markets at home and abroad.

Over the years, the products of Saint cashmere cashmere have been exported to the United States, Japan and the European Union. The company has established 9 brand chain stores in Paris, France, and has set up more than 120 marketing outlets in the first tier cities and second tier cities in China.

According to customs statistics, the export of cashmere sweaters in Saint snow Cashmere Group has been the top three in China for many years.

According to Ceng Weihe, chairman of Shanghai Saint snow Cashmere Products Co., Ltd., in recent years, through the strategic adjustment of Saint snow cor group, its main business is more prominent, its property rights are more clear, its products are more competitive, the organizational structure of enterprises is more reasonable, and the quality of assets has been greatly improved.

Develop brand strategy and seize the commanding heights of operation

"Tomorrow's vision of today's business" is a strategy of the company.

The success of St. Snow's success is due to a good leadership team.

The decision makers of Saint snow velvet company are good at reverse thinking, and innovative ideas enable them to seize opportunities one after another.

In 1993, the management of Saint snow velvet company accumulated experience after 5 years of self import and export trade. From then on, they decided to establish their own brand and take the road of combining industry with trade.

The company set up 3 cashmere production and processing enterprises in Shanghai, Shenzhen and Yinchuan, and applied for the registration of the holy snow velvet brand. In 1995, the registered trademark of Saint snow velvet was registered successfully.

The company has set up factories in two coastal developed areas of Shenzhen and Shanghai, and the result has been successful in both places.

In 1993, St. snow velvet company and Hongkong Li Tian Co., Ltd. jointly established the Shanghai snow cashmere cashmere products Co., Ltd. as a typical example of the holy snow Cashmere Group's perfect combination of eastern and western industrial advantages.

The advantages of raw material resources in the west, coupled with the advantages of the knitting industry in Shanghai, as well as the advantages and information advantages of the port, make the snow velvet products in line with the international fashion.

One side of the water and soil, one party, one resource to protect one side of the enterprise, one enterprise to create a brand.

The company adopts the strategy of making deposit with the factory, taking the international gold award to break through the international market, and making use of the advantages of Ningxia's cashmere resources. At the same time, with the advantage of Shanghai's advanced technology, high management level, well-developed information and more market opportunities, it realizes the benign complementarity of resources, production and market.

Ensuring brand quality to meet market demand

Quality is the life of an enterprise, and also the core and key of brand success.

The famous brand is the root and the quality is the soul.

In 1996, at the sixth international cashmere conference, the saint snow velvet brand won the gold medal in one fell swoop.

The company's honor is inseparable from the quality of the company's leaders.

Through careful, in-depth and meticulous investigation of the market, the company believes that if we want to gain a firm foothold in the fierce tide of business, we must have excellent product quality.

The company imported advanced testing instruments and equipment from Italy and Germany, set up a high standard quality inspection system, and set up a quality management system inside the company.

There are dozens of processes to produce cashmere products. As long as there is a working procedure, defective products and waste products will appear. Therefore, the quality of every process can only be guaranteed by ensuring the quality of each process.

The company implements strict inspection system for every production process, and resolutely put an end to the flow of unqualified products into the next process.

To ensure the quality of products, there must be high quality production workers.

The company recruits mainly the skilled workers in the original textile industry and those graduated from the textile school. After entering the factory, they have to undergo two weeks of job training.

At the same time, the company also sent some backbone to visit advanced industries in Inner Mongolia, Shenzhen, Shanghai and other places, and sent technical backbone to Italy, Japan, Germany and other countries to study and inspect.

Since 1998, St. snow velvet has passed ISO9001 international quality system, ISO14001 international environmental management system and OHSAS18001 occupational health and safety management system certification.

Attaching importance to publicity and brand building of advantageous brands

Some people say that it takes at least 10 years to build a well known Chinese trademark, and to invest heavily in it.

For the management of enterprises, brand investment requires not only farsighted strategic vision, but also willing to spend money.

And the management of the snow velvet management brand has a broad brand strategic vision and courage to spend money.

The success of Saint snow velvet is reflected in the advantages of cashmere resources in Yinchuan, Ningxia. With the help of Shanghai's advanced textile and clothing technology, high management level, well developed information and more market opportunities, it has realized the benign complementarity of resources, production and market.

At the same time, the St. snow velvet company also hired high strength domestic designers as chief designer, participated in the Beijing international fashion week for many times, and won the Chinese Fashion Culture Award, the best women's costume design award and the most fashionable brand award.

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Public welfare, brand maintenance, brand culture

The brand building of Saint snow velvet has not stopped in advertising. The St. snow velvet group has jointly established the Shanghai snow velvet table tennis club with the Shanghai Sports Technology Institute. It has been sponsoring the club from 1998 to 2005.

As a member of the Shanghai snow velvet table tennis club, Wang Liqin has won many international and national tournaments, and has been ranked number one in the world.

The Shanghai men's and women's table tennis teams also played a good role in promoting the holy snow brand.

This is one of the successful experiences of St. snow brand building.

At the same time, the company also sponsored numerous local public welfare undertakings, such as Ningxia Yinchuan St. snow velvet International Motorcycle Festival, strange stone Festival, Desert Tourism Festival, international table tennis challenge, celebration of 71 welcome to return to large-scale TV party, as well as donations for poor workers, poverty alleviation in villages, etc. these activities have played a certain role in maintaining corporate image and promoting the brand of enterprises.

Saint snow Cashmere Group started with cashmere sweater. At present, "Saint snow velvet" has won the honor of famous trademarks, famous brand products and famous export brands in China.

After cashmere sweater became famous brand, other cashmere products of the enterprises also started rapidly in the whole country, and formed new brand names.

The city of Yinchuan, Ningxia, is also famous for its existence. The more important thing is that the good development momentum of the snow velvet has promoted the development of local enterprises and promoted the progress of Ningxia's local economy.

For China, the growth and growth of snow velvet will contribute more to the economic development of the country.