Shishi Brand Clothing Enterprises Force A Terminal Microcosm

"Unexpectedly, Jim is still the brand of Shishi." yesterday, a friend in Chengdu said at the end of the telephone, surprised that he contacted the brand channel is located in Qingnian Road commercial street, Chengdu, "brand life hall", and this is only a miniature of the Shishi brand clothing enterprise's final effort. "Jim is a brand name."

Since the beginning of this year, Shishi, including Jim, CABBEEN, star, rich birds, men's wear, men's wear, and other new and old brands have set up "brand life hall" and "brand experience Museum" with different styles and grades in some large and medium-sized cities throughout the country.

Through the interpretation of brand culture, more consumers become "loyal fans" of brand clothing.

The head of the Municipal Textile and garment industry association made a preliminary estimate: at least more than 20 Shishi brand enterprises set up "living hall" or "experience Museum" in some cities this year, with an average of 15 brands per brand, 300.

After a period of accumulation, a number of brand clothing enterprises of Shishi have a larger number of terminal outlets.

With the increasing number of clothing brands and the increasing competition, the terminal network has become a new "winning point". Consumers have put forward higher requirements for the size, grade, image and overall influence of the terminal outlets.

AI Dun Bao introduced advanced terminal network marketing system in Taiwan, set up the "brand experience Museum" in many one or two cities of the country, interpreted "elegant British culture", and dressed in "costume artists" as a demand, the Royal costume chose "brand living hall" selectively in the key cities, attracting the interest of consumer groups by artistic atmosphere.

In addition to these old brands, a number of leisure fashion brands such as Wolf Road, West manor and so on have also displayed great powers in terminal construction, attracting many young consumers.

"This year, the state will further stimulate domestic demand, which is an opportunity for domestic enterprises to serve.

But in the post crisis era, competition is more intense, and winning on the terminal means winning the market.

As a person in charge of the city textile and clothing association said, through unremitting efforts, this year, many lion brand clothing enterprises have made breakthroughs in the sales terminals, and attracted a lot of new consumers by the "amplification and dissemination" of the brand culture. The sales volume of the market has generally increased from two to 30%.