Why Is Underwear Affiliate Difficult To Succeed?
In a random sample survey, 50.1% of women said they had never thought of starting a business at all, and some of them were satisfied with their living conditions and did not want to change. Some were afraid of taking risks, others were cozy and afraid of hardship; others preferred to eat minimum allowances, but also did not want to start their own businesses. Underwear joining chain businesses often needed to break the existing order of life, take risks and sacrifice spirit. In the survey, women had a 4.6 percentage point lower than men who had the intention of starting business as a lingerie agent.
Financing channels are single and venture capital is insufficient.
In our survey, 71.7% of women thought that the "capital shortage" was the first factor affecting self employment. 29.1% of the women who failed to start their business in the underwear agency encountered "Waterloo" because of the shortage of funds.
Although the relevant departments can provide "small loans", but cumbersome procedures, security difficulties, it is not easy to do.
It is difficult for a skilled woman to make bricks without straw. Without funds, good ideas and good new technologies can hardly be turned into real productive forces.
Gender discrimination, public opinion is unfair to women's entrepreneurship.
When women are doing business in women's underwear, they are often stereotyped as "strong women" or are considered "restless women".
In the survey, only 30.9% of the total number of respondents was appreciated, and 41.5% of respondents wanted the society to treat women entrepreneurs fairly.
19.6% of the respondents showed that women had sex discrimination in their entrepreneurship, and 18.2% of them believed that public opinion was unfair to women.
Public opinion discrimination against entrepreneurial women has seriously affected women's enthusiasm for entrepreneurship. 58.7% of female entrepreneurs call for a more relaxed environment and more equitable treatment for women.
Traditional ideas influence women's entrepreneurship.
From the results of psychological research, men and women have different needs for achievement. The key to motivate men to pursue their achievements is "competition". The motive of women is "social acceptance". In addition, the traditional concept and physiological factors of "men and women, women in the house" make women have a sense of dependence and inferiority in their underwear brand joining in business.
Many women prefer to teach their sons and daughters instead of creating new businesses.
Even women entrepreneurs who have successfully started their own businesses are still responsible for their heavy family burden.
60% of women's underwear entrepreneurs join in the responsibility of caring for the elderly. 33.3% of the women wear underwear to join the entrepreneur to do all the housework. 60% of the women's underwear entrepreneurs join part of the housework in Guangzhou, and only 6% of the female entrepreneurs do not do housework.
Male entrepreneurs often have no burden to go into battle lightly.
Psychological weakness has become the biggest psychological obstacle for women to start their own business.
Market competition is not standardized, women do underwear business to join in business difficulty
China is still in the stage of pition from planned economy to market economy. Market economy has its own advantages and its inherent negative effects, such as unjust pursuit of value and sacrifice of value for value.
In the field of operation, there are also disorderly competition, lack of integrity and moral anomie.
In a sample survey conducted by the Federation of industry and Commerce in Nanjing, only 37.7% of the entrepreneurs of private fashion underwear believed that the market order was better at present, and the establishment of a fair market order was listed as the greatest expectation of entrepreneurs for government support.
Under such circumstances, women shoulder two burdens of career and family. It is hard for them to have more energy to socialize and deal with various relationships.
During the discussion, many girls said that "one end of the glass is relaxed, and chopsticks can be done at one stroke."
Psychological quality determines success or failure.
There are some psychological qualities such as daring to take risks and adventurous spirit. It can save time and energy, judge accurately and make decisions decisively. It has the brain of management and can combine personal interests and ideals with the establishment and operation of enterprises.
Because of the limitations of sex, women will encounter some problems when they start their own businesses.
For example, business contacts are not as good as men's. most women do not get married at work.
For example, the sense of management is not as good as that of men, and willpower and creativity need to be sharpening.
However, women also have their own characteristics. If these characteristics are well handled, they can become the advantages of entrepreneurship.
If women are innate sensitive, if they are not used well, they will become suspicious and cautious. But if they are trained, they can become a keen sense of business opportunities and turn them into entrepreneurial advantages.
Secondly, women are naturally fragile, but there are also men who are hard to compare with toughness. There are sad things to cry about. After crying, they continue to do things. Women need to learn to take risks and relieve stress.
Moreover, women are more communicative, considerate and affinity. They should integrate such advantages into business decisions and create a warm effect and turn around effect in business.
Many entrepreneurial women have the characteristics of not seeking to be big or demanding, but quick and steady.
This will lead them to miss some opportunities for enterprise development, or to hesitate to face changes. But from another point of view, these characteristics can also make enterprises stable development.
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