Environmental Protection Responsibility Of Shoe Enterprises Becomes A Highlight&Nbsp; Peak CSR Is Positively Correlated With Performance

Recently, BV, an international authoritative certification agency, officially released its certification report on PEAK's 2009 social responsibility report, which shows that PEAK has made outstanding achievements in the CSR field in the past year. This report is also the first social responsibility report of 2009 released by the sports industry. Today, CSR is an important part of the brand's core competitiveness. Peak's CSR that complies with its commitments may lead the development trend of industry social responsibility. The industry generally believes that the "Green Star" environmental protection award issued by the China Environmental Protection Industry Association at the PEAK Social Responsibility Report Conference is a positive signal that the environmental protection responsibility of the sports industry will become a general trend in the industry.

　　 Corporate CSR and performance are rising

PEAK's Corporate Social Responsibility Report 2009 is a comprehensive and complete corporate social responsibility document issued by PEAK in accordance with international prevailing standards after the first social responsibility report issued by PEAK after its listing. It introduces in detail how PEAK is committed to becoming a representative corporate social citizen in China's private enterprises through a sound social responsibility strategy, concept, goal and mechanism, which reflects PEAK's philosophy of balancing and promoting each other among economic benefits, environment and society, and promoting sustainable social development with enterprise development.

At the same time, the report once again showed that PEAK had a good performance in the year of listing in 2009, and was ahead of the pack with a high operating growth of 34%. In connection with this, Peak's social responsibility report this year also has a more mature perspective and more rational thinking. The 2009 report mainly includes four parts: report policy statement, company profile and governance, social responsibility strategy and management system, and social responsibility performance disclosure in seven aspects including environmental protection, employees, supply chain management, products, shareholders, government, community and social welfare. More comprehensively and deeply opened the curtain of social responsibility system in the new era of sports industry.

Xu Zhihua, CEO of PEAK Sports, said: "Corporate social responsibility is an integral part of PEAK's strategy. Over the past 21 years, we have unswervingly fulfilled our corporate social responsibility and never made any compromise even in the downturn of the global economy. As a leader in the field of basketball equipment, PEAK is committed to promoting environmental protection, humanistic care for employees, technological innovation, investing in future education, and contributing to a better community We will spare no effort to become a model of social citizenship for Chinese private enterprises. PEAK has always adhered to the principle of "creating an international brand and doing the right thing", incorporated corporate social responsibility into its overall strategy, united all social parties to promote the socialization of corporate responsibility and promote the harmonious development of Chinese society. " {page_break}

　　 "Green Revolution" Sings the Main Theme of CSR

On behalf of the Association, Yu Yuefeng, Vice President of China Environmental Protection Industry Association, issued the certificate of "Excellent Enterprise of Green Star Products in China" to PEAK Sports, which is another honor PEAK Sports has won in the field of enterprise environmental protection since it won the certification of "Green Star" products in 2009.

In recent years, PEAK has made positive explorations in the fields of research, development and use of environmentally friendly materials, green design concepts, and environmental protection of the whole enterprise process. In 2009, a number of environmental protection products were designed. NBA superstars Sean Battier and Dikembe Mutombo wore their exclusive environmental protection star boots to the competition on April 6, 2009, advocating green sports, environmental protection first, and blowing a green trend.

Industry analysts believe that this may be a strong signal of the "green revolution" in the sports industry - in fact, the trend and concept of environmental protection have been surging in the industry, and it has been brewing for a long time, "maybe it's time to break out", this person believes. Indeed, while letting consumers wear more healthy and comfortable products, they should reduce the damage to the environment as much as possible and shoulder the sustainable responsibility of harmonious win-win and scientific development.

As a leader in the practice of social responsibility in China's private enterprises, Peak has already entered the responsibility practice stage from the concept introduction stage and the concept promotion stage. The efforts in caring for the development of ordinary employees have injected a warm current into enterprise CSR. The comfortable living environment for employees, colorful amateur cultural life, employee training and incentive mechanism, and humanized management all reveal the deep reasons for the attitude of employees as masters.

Special Research Fellow of the Counsellor's Office of the State Council, Consultant of China Private Economy Research Association Bao Yujun, President of China Private Enterprise Research Association, believes that: "Practicing social responsibility is very different from charity donations, which is not just a check. Peak advocates a smart and sustainable social responsibility practice concept - such as putting forward a basketball development plan for the national youth, a comprehensive career development plan for Peak employees, environmental requirements for the supply chain and dealers, and The training provided to PEAK Business School reflects PEAK's thoughtfulness in fulfilling its social responsibilities. "