Amazon Upgrade Online Apparel Footwear Business: Focus On High-End Products

According to foreign media reports, the Financial Times reported on Sunday that Amazon, the world's largest online retailer, will launch its upgraded online clothing and footwear business.

Amazon will focus on high-end clothing, footwear and other products, competing with rival Yoox and Net-A-Porter for the growing online fashion market.

According to statistics from market research firm Forrester Research, sales of footwear and clothing products in the United States increased by 17% to 27 billion US dollars last year.

Over the next five years, the growth rate of these commodities is expected to exceed that of other commodities such as electronics.

Amazon is hiring software engineers and graphic designers with high-end fashion retailing experience.

Amazon, in the recruitment of software engineers, said: "we will work together with retailers to build a" good new product, changing the way people buy clothes ".

In April this year, eBay also launched the fashion brand clothing business, and joined the fashion designers' video and evaluation, as well as "looking for similar products" picture contrast function.

EBay sales of online clothing, shoes and hats last year totaled $5 billion 500 million.

Dennis Lahti, director of marketing at eBay, said Dinesh believes that there are "excellent opportunities for growth" in such products. "(Lathi)

Forrester Research analyst Sucharita Mulpuru (Sucharita Mulpuru) said that Amazon and eBay both adopted innovative ways to increase the number of special clothing pages so as to keep the growth of classification.

He said, "people need more pictures when purchasing, and rich pictures can explain the beauty of the whole product."

Online luxury clothing sales in the United States are growing at a time when consumers are frugal. People are turning to Gilt, Hautelook and Rue La La to buy discounted products.

Amazon did not give product classification data.

Nevertheless, Scott Wilen Scot Wingo, who supports Amazon and eBay's third party sales, said sales of clothing and shoes and shoes would bring Amazon $6 billion to $8 billion in sales, like Scot.

Amazon's total sales in 2009 were $24 billion 500 million.

In November last year, Amazon gave a free return option for orders of more than $25, which imitated the online shoe store Zappos.

Zappos has gained rapid growth through similar ways, which has been bought by Amazon.

In addition, Amazon will enhance the user's purchasing experience, such as enlarging, multi viewing, changing colors, and so on.