How Should A Novice Enter A Clothing Store?

　　 If you want to run a good online store, the source of supply is the key. At present, the more common way of selling is not a long-term stable shop. As a full-time seller, if you want to make your products competitive, you need to know your own products well, not only to grasp the price advantage. These are not for sale.

The selling way is more suitable for those who have no experience at the beginning of the business, and can understand the market through the way of sale. In addition, it is more suitable for part-time sellers. Without the pressure of funds and inventory, sell one piece by one. So how did the sellers, especially the crowns and blue sellers, find the source of the goods? The author summarizes the following main points:

1, the wholesale market in the vicinity of the purchase. In the wholesale market after the purchase, and then take pictures to sell online, most stores are using this way. This way of purchase requires shopkeepers to have a certain vision and determine which products to enter according to market conditions. The advantage is that it can be sold in small quantities, with less capital and less stock. However, the purchase of goods in the wholesale market is rather unstable. The goods that sell well will soon be sold out, and the type of goods will change at any time, and there will be a risk of losing the goods. Sellers need to constantly change their products according to the source of goods in the wholesale market. Product lines lack long-term nature.

2, purchase from factory. Sellers who have certain strength or resources will choose to purchase directly from factories. The advantage of purchasing goods from factories is that they can get first-hand goods, eliminating intermediate links and having price advantages. In addition, to ensure that the style of goods inside the shop is stable, as long as manufacturers do not stop production, they will always get good sales. However, there will be some risks from the purchase of factories. First, manufacturers are targeting wholesale sales, which requires the owner to have certain financial strength and unique vision. If the incoming goods are not ready to sell, they will take up a lot of capital and stock. However, the product line of the manufacturer may be relatively simple, and it will be more expensive and more risky to cooperate with a number of manufacturers. Therefore, many shopkeepers are using the combination of wholesale market purchase and factory purchase. Able to have fist products and ensure the diversity of sales products.

Through communicating with the shopkeepers, I learned that many shopkeepers are not satisfied with the products of the manufacturers. Because of the homogenization of goods, strict shopkeepers want to have their own brands and have their own products. With unique products or independent brands, online stores will be more competitive and escape from the whirlpool of price competition.

In this regard, a shop called SOCOOL is a relatively advanced online store. According to the store manager, they have their own design team and cooperative factory, and have unique advantages in products and prices. It seems that the sale of original design, independent brand goods will become the trend of e-commerce development, but also the direction of the seller's efforts.