How To Improve Signing?

Marketing people take performance as their destiny. How to improve signing is crucial for every marketer. So, how to improve signing?

1. Familiar with the product. To improve signing, marketers must be very familiar with products; Familiarity with products is a prerequisite for us to sign orders. Marketers must strengthen their learning and familiarity with the product, so that they can have enough confidence and pride in facing customers. Customers will also recognize and affirm us more.

2. Introduce the product advantages. Facing customers, what we should do is actually "brainwashing"; The first impression is very important to customers, and we must grasp it well. It is critical to introduce the advantages and strengths of our products to customers, stimulate their interest, make them recognize and affirm our products, and leave them with a deep and good "first impression". If the advantages of our products are not introduced, customers will think that our products are "homogeneous" and have no characteristics. Customers have no interest in purchasing our products at all, even if the relationship between the two parties is no better. Therefore, the product must have characteristics. Even if there is no real "characteristics", it is also necessary to "create characteristics" and inform customers.

The introduction of product advantages, in the final analysis, is to let customers know what we know as "product advantages"!

3. Promote strengths and circumvent weaknesses. For different customer groups, we need to adopt different communication strategies. In many cases, "defects are not necessarily what is not". For example, a software product does not have a certain function, which may become our advantage, because if the software has this function, it will bring great operational disadvantages to customers, but also bring confusion in management, high maintenance costs, and not conducive to the long-term development needs of customers in the future. From this perspective, "without this function, it is a convenience for customers", which is also a major advantage of the product. Marketers must learn this, develop strengths and circumvent weaknesses, and have satisfactory explanations and answers.

4. Publicity and promotion are very important, and word of mouth effect is not bad. Regardless of the size of the enterprise, they should continue to do their own publicity and promotion to expand their popularity and reputation. The modern society is an "advertising society". "The fragrance of wine is afraid of the depth of the alley". We must do our own publicity, which is also very helpful to improve the signing of bills. Of course, the word of mouth effect is even better. "Gold cups and silver cups are not as good as their own word of mouth" is the truth. Word of mouth, this effect is far better than advertising.

5. Force orders. Make decisions for customers. Marketers earn commissions by signing bills; No sign, no everything. Therefore, marketers must be more active and proactive, "forcing" customers to "sign". Customers are basically relaxed, and marketers must learn to master the rhythm of sales and "make decisions for customers".

To use the words of a philosopher to describe: "People are obedient - he always remembers what others say very clearly"! Once we set a time for our customers, they often become "active and eager".

To improve signing, marketers must learn to force orders!

6. A foot in the door is very important. For those customers who have a strong desire to buy, we should make a quick decision, whether through price, policy or other means, and seize the opportunity to sign the order. If you sign it, you are successful; If we didn't sign the contract, we failed even though the customer's promises were extremely extravagant!