Management Reform Behind E-Commerce In Clothing Industry

With the emergence of VANCL (Vancl) in the clothing industry, famous brands such as BONO, Septwolves, and Li Ning have entered e-commerce. Domestic traditional clothing enterprises are unwilling to give up China's huge online consumers and have to seek to enter e-commerce.

However, when the e-commerce of traditional clothing enterprises has really started, many problems have been found. Therefore, they are full of complaints about e-commerce: without e-commerce, enterprise management is very standardized; The emergence of e-commerce, according to the traditional management model of enterprises, the management of enterprises has caused great confusion. It can be seen that developing e-commerce is not just about selling clothes online, but also contains profound changes in enterprise management and team building.

Clothing enterprises need to establish a flat organizational structure to adapt to e-commerce

After launching e-commerce, garment enterprises need to reduce the time lag between decision-making and action, and speed up the dynamic response to the market and competition, so as to seize all possible opportunities and realize the rapid development of enterprises.

In order to achieve this goal, in addition to using e-commerce technology, garment enterprises should establish a flat organizational structure and appropriately reduce the level of intermediate management, so as to make the organizational capacity more flexible and responsive. By changing the process that traditional functional departments rely on division of labor and cooperation to complete the whole task, garment enterprises need to cultivate the idea of concurrent engineering, reform the internal information communication methods of organizations, improve communication efficiency and reduce organizational levels. Only in this way, the high-level decision-makers can directly contact with the grassroots executors, and the basic executors can also make decisions in a timely manner according to the actual situation. The importance of the original role of the middle level organization in uploading and releasing information has gradually weakened, and it has turned to the front line of the market integrating scientific research, management, production and marketing, so that enterprises can establish a flat organizational model.

The principle of management range has been replaced by the principle of information communication range for garment enterprises carrying out e-commerce. Try to break the boundaries of enterprise departments and appoint cross functional task teams. Network enterprises so that everyone can become a node on the network.

Under e-commerce, clothing enterprises' decision-making becomes decentralized

In the operation of garment enterprises, the correct enterprise strategy and development direction have a huge impact on their future. The traditional business strategic planning is to make a plan first and then implement it.

After entering e-commerce, the uncertainty of environment opportunities and business opportunities of garment enterprises are increasing. In this case, in order to survive and develop in a rapidly changing and uncertain environment, enterprises must be able to obtain accurate and timely information from the outside, adjust quickly and make timely decisions. Therefore, it is necessary to adjust the traditional practice of enterprise strategy formulation, planning and operation, get rid of long-term and strict rules and slow and careful business model, and replace it with a more interactive and sustainable business model and accelerate the decision-making process. The plan should be a continuous development plan, which should be adjusted while implementing - it is necessary to contact front-line employees and decision makers, provide real-time feedback on market information, and collect data to discover new trends. In the future, the difference between decision-makers and executors will disappear, and the process of management is the process of decision-making.

Therefore, in the process of e-commerce development, the problem that enterprises need to solve is the transformation of decision-making mode.

To carry out e-commerce, it is necessary to strengthen the ability of supply chain integration

Through the development of e-commerce, clothing enterprises have actually subverted the traditional three channel models: agency system, direct marketing and franchise, saving intermediate links, which saves them a lot of channel investment and time costs. However, under this new mode, whether the integration of supply chain can be effectively realized and whether the management of supply chain can be strengthened will become the key to the success of enterprises. (The following figure shows the relationship between e-commerce and supply chain management)

Clothing enterprises need to integrate multiple resources, including retail, domestic trade wholesale, foreign trade export, industrial chain, raw materials, fabrics, accessories and even textile machinery. The integration capability is reflected in the quality control and management of the upstream and the supervision and control of the downstream distribution agencies. For example, in order to control the quality of clothing from the purchase stage of raw materials, PPG has signed a contract with its own fabric processor, and through the purchase department, it connects fabric suppliers and garment manufacturers for close cooperation. Therefore, in this sense, PPG completely adopts the outsourcing group management of supply chain management for the management of production, logistics and other channels. This management ensures the high speed of production and logistics, and the smooth and rapid transfer of products from the processing base to consumers.

Construction of e-commerce management team

The clothing industry e-commerce management team must have a core management to lead and guide its operation. The ability of the core management will directly determine the overall execution ability of the team. It must have planning ability, analysis ability, execution ability and control ability, which are indispensable. In addition, this core should also have the ability to command and control the e-commerce team; Have practical ability and summarize theories with experience to further guide the planning and implementation of e-commerce strategies and tactics; With the theoretical power of e-commerce, e-commerce theory has become the necessary basis and criterion for e-commerce activities in this era of market-oriented, customer-oriented, and enterprise oriented e-commerce. Without theoretical guidance, garment enterprises will not go far on the road of e-commerce.

The core layer of e-commerce management is the basis for building the team support system, and the whole team support system will be the most direct executor in the e-commerce process. Their execution ability determines whether the team e-commerce activities can be effectively carried out.

After determining the core layer of e-commerce management, it is necessary to effectively build a team support system. The support system of the team referred to here includes: the executive level of e-commerce business, e-commerce policies, incentive mechanism and assessment mechanism. E-commerce policy, incentive mechanism and assessment mechanism are the most concerned issues of e-commerce business executives. Its effective execution is the most direct factor to stabilize the business execution layer. These two mechanisms are also a matter of interest protection for business executives. So when building the support system of the team, the following issues should be considered:

1. Whether the mechanism operated can guarantee the healthy operation of the team;

2. Whether the e-commerce execution team has linked the safeguard mechanism with the enterprise strategic planning;

3. Whether the e-commerce executive team has the learning ability, and whether the company's vision and team's expectations can be realized through such learning ability;

4. Whether the quality structure of the e-commerce execution team is consistent with the needs of the core management.