World Cup Ignites Online Shopping Boom Of Footwear Products

The 2010 World Cup in South Africa was held in full swing, and a business war around the World Cup also took the opportunity to open. Many world-famous sports brands were also engaged in a covert competition in this World Cup, and launched exclusive products one after another. According to the survey, there are 9 teams equipped by Nike in this World Cup, while there are 12 teams under Adidas. The reporter found that there are nearly 160000 World Cup related products in the online shopping mall, including jerseys, match balls, commemorative shoes, national flags of participating countries, etc. At the same time, there will be a new round of peak in online shopping sales of sports.

The dual appeal of football stars and famous brands has attracted many fans. According to Taobao's magic cube data, Spain ranked first in terms of the monthly sales of 4446 jerseys among the 32 teams in the World Cup, and the No. 9 jersey worn by Torres sold 544. Argentina followed with 4354. Germany, Italy, Brazil, England, France, Netherlands, Portugal and South Africa, the host of the World Cup, also sold well.

During the World Cup, various shoe manufacturers and online shopping malls jointly created a platform for fans to share their World Cup feelings. In the online shopping mall, fans can enjoy the immersive feast and buy their favorite team's boots and jerseys without leaving home. Fans will buy their favorite team jerseys, and even print their favorite star numbers on the jerseys to support their favorite teams and stars. It can be said that they can kill two birds with one stone. It was learned that an Adidas F50 Adizero was sold very popular on the Internet, and fans bought this pair of boots only for collection. For this World Cup marketing war, after Adidas released its new football shoes, Messi's endorsement TVC was the focus of this month's promotion, and the combination of the light and fast demands of the new products as the topic point led to consumer enthusiasm; Nike focuses on promoting the sponsorship jerseys of the World Cup national team "Play Legends", and highlights the new TVC promotion of football stars such as Ronaldo, which is also popular with consumers.

There is no doubt that the marketing of the quadrennial World Cup has become familiar to well-known shoe brands. Similarly, the World Cup can also turn the shoe online shopping market into a gold digger. At the same time, more importantly, the goal of this battle is to take advantage of the World Cup, so that more consumers can deeply understand the products when watching the World Cup information, boost the new round of brand development of new products of enterprises, and make the brand reputation become a household name from online shopping channels.