Sports Shoes Enterprises Brewing "Green Revolution"

Recently, the international authoritative certification body BV (BI Wei) officially announced its certification report on PEAK's social responsibility report in 2009. This is also the first report on social responsibility released by the sports industry in 2009.

At the same time, the China Environmental Protection Industry Association issued a Green Star Award for environmental protection at the PEAK social responsibility report conference. The industry generally believed that this is the positive responsibility of the environmental protection responsibility of the sports industry.

PEAK Corporate Social Responsibility Report 2009 includes report policy statement, company profile and governance, social responsibility strategy and management system, and social responsibility performance disclosure of environmental protection, employees, supply chain management, products, shareholders, government and community and social welfare seven aspects.

At the same time, the report also showed PEAK's good performance in 2009, its business grew by 34%.

Xu Zhihua, PEAK sports CEO, said: "corporate social responsibility is an integral part of PEAK strategy. PEAK's joint society promotes the socialization of corporate responsibility, hoping to promote the harmonious development of Chinese society."

It is reported that less than a year after PEAK released its first social responsibility report, PEAK pushed the social responsibility report of the third party authorities to evaluate it, and the corporate social responsibility report has become a trend.

At the press conference, Yu Yuefeng, vice president of the China Environmental Protection Industry Association, presented the certificate of "China's Green Star" product excellent enterprise to PEAK sports, which is another honor of PEAK sports in the field of corporate environmental protection after winning the "Green Star" product certification in 2009.

Industry analysts believe that this may be a strong signal for the "green revolution" of the sports industry.

In fact, the trend and concept of environmental protection has been surging in the industry for a long time. "Maybe it's time to break out."

The personage thinks, let consumers wear more healthy and comfortable products at the same time, as much as possible to reduce the destruction of the environment, shoulder the harmonious and win-win, scientific development of sustainable responsibility has become a new concept of the sports industry.