PEAK CEO Xu Zhihua: The Most Painful Thing For Me Is To See People Not Allowed.

Xu Zhihua is 32 years old. If father didn't talk to him in his senior year, he should be one of the top white-collar workers around us.

Now, he is CEO of PEAK group in Fujian. After 10 years of graduation, he gained 50 pounds and sat on the sofa of the hotel cafe.

He took care of the family industry created by his father Xu Jingnan.

In the mid 80s of last century, a large number of private entrepreneurs were now in the first half of the year. The succession of the rich and the two generation came on stage.

In 1994, Lu Weiding, 23, succeeded Lu Guanqiu, the father of Zhejiang Wanxiang Group.

In 1998, Mo Lin, 34, was the general manager of Jiangsu Yongding group. In 2000, he replaced father Gu Yunkui as chairman of the board.

In 2000, Zhou Haijiang, 34, succeeded Zhou Yaoting, chairman of the red bean industrial Limited by Share Ltd.

In 2000, Liang Zhaoxian, 35, succeeded Liang Qingde, the father of Galanz group.

In 2002, Xu Rongmao, the son of WTO group, became the director of real estate sales of WTO.

In 2004, Wang Junyao, chairman of Jun Yao group, died of illness and his son Wang Han took over.

Ding Zijiang, the author of "thirty years of dangerous road", made statistics on the statistics of China's private economy. By 2003, of the more than 300 000 private enterprises in China, 80% were family businesses, of which more than 90% belonged to the handover mode.

Laozi and his son, tradition and modernity, entrepreneurship and conservation, hereditary system and professionalism.

There is a story about the docking between father and son. Among them, the confrontation, running in, tacit understanding and inheritance of Xu Zhihua and his father Xu Jingnan are both special and universal.

Why do I have to do family business?

Xu Zhihua appreciates Ding Zhizhong, a 8 year old city entrepreneur who has not finished his Jinjiang shoes King Junior High School. Instead, Anta has pformed a small shoe factory into a leading domestic comprehensive sporting goods listed company.

When Ding Zhizhong was 20 years old, he looked up at Xu Zhihua's father, Xu Jingnan.

In 1989, when all the streets in Jinjiang were small shops for sneakers, Xu Jingnan registered PEAK trademark.

In 1991, PEAK sponsored the Bayi basketball team, which had dominated the domestic basketball industry for many years, and became the first local brand in the country.

Xu Jingnan was originally the captain of the communal plate fleet. He invested in more than 10 companies, including the steam convoy, the packing plant, the slippers factory, the wooden box factory and the machine pformation factory, relying on the natural business sense and hard work of Fujian businessmen.

In 1983, Nike, which entered the Chinese market for 3 years, invested in Quanzhou to build its first Nike shoe factory. Xu Jingnan took aim at them and asked their acquaintances to talk about cooperation for Nike's matching processing.

In 1988, he began to raise funds and build factories. He did not expect Nike to move from Quanzhou to Putian just after the factory was built.

After the cancellation of Nike's factory, 80% of its technicians and workers came to our company.

In manufacturing, we started at a high starting point. When many enterprises were still in manual factories, we were already pipelining.

20 years later, Xu Jingnan's memory is still full of pride.

This first hand advantage makes PEAK the leader of the domestic sports brand for many years. In the impression of Xu Zhihua, the father and the enterprise he founded for a long time "is like standing on the elevator, standing still, and going up all the time".

In 1997, PEAK's intangibles valued at nearly two hundred million.

Xu Zhihua also reached the pinnacle of rebellion against his powerful father and family business. He applied for a Sichuan University away from home and became a new student in Sichuan University Electronics College.

He had no interest in family business and was fed up with what he was called "Xu Jingnan's son".

He had not received any commercial training before graduating from college. Xu Jingnan recalls, "I never deliberately nurtured him. He had not participated in a company's internal meeting."

In addition to hiking every vacation, his classmates did not see what the two thin Fujian boys had with them. No one found his hidden "rich two generation".

He was the chairman of the student union of the college. He got a well paid offer from HUAWEI group early, and was recommended to National School of Administration as one of the 4 outstanding students.

"Being in politics or working for others, being a senior white-collar worker, with little pressure and a good life" is his graduation design in 2001.

He doesn't care much about the family industry, and vaguely thinks that his PEAK sports shoes are not fashionable like Nike and Adidas, but he doesn't think much about it.

It was not until Father Xu Jingnan talked to him that he realized that PEAK had fallen into the downward path of enterprise development.

Ding Zhizhong's Anta has taken the place of PEAK Jinjiang shoe king. In 2000, only a single brand of sports shoes won 300 million sales nationwide.

In addition, more than 30 big and small Jinjiang shoe brands began to encircle and encroach on PEAK's market share.

The marketing strategy of "star endorsement + CCTV advertising" is popular for a while. According to statistics, Jinjiang brand appeared on CCTV sports channel in 2000, 16 in 2001, 33 in 2002, 36 in 2002, and 44 in 2003.

CCTV can absorb gold 2 hundred million from the "licensing movement" of sports goods companies in Jinjiang every year.

Xu Jingnan told his son about his distress and admitted that he failed to deal with the pformation from wholesale to retail in time, with poor sales channels, rapid emergence of competitors, high costs, internal infighting in management, and lack of innovation.

He did not ask Xu Zhihua to give up his work contract and return to PEAK to help himself, just as he wanted to talk with his son about to work.

Xu Zhihua made his own decision instead of going to HUAWEI and returning to his father.

From small to large, my father didn't talk to him like this. "My parents didn't supervise my brother and I went to kindergarten all the time.

They are busy all day, and I cook by myself when I am very young.

He thinks this way of education is very good. He and his brother are very self reliant. "My dad is a little bit successful. He doesn't say anything. He always says that when you grow up, you have to be responsible and have the sense of responsibility to be a man."

When family businesses were in trouble, they came back to support their father. Xu Zhihua said that this is the responsibility of being a son, especially the eldest son.

Patting the table with father

In 2002, PEAK signed a contract for 3 million advertising on CCTV, which was close to payment and found that the company had no cash at all.

In 2003, Xu Zhihua made great efforts to talk with the Chinese Basketball Association about the agreement on "CBA strategic partnership" and began to attack the first basketball game brand in China.

Unexpectedly, the contract was not yet expired, and Anta came in and swept away the naming right of the only designated equipment sponsor in the CBA League.

Xu Zhihua, who was initially involved in commercial war, failed to find out where the road was before.

He said it was the most boring time of his life, the wolves looked round, and all the big stars were signed by their peers.

"After losing CBA, I couldn't find any better resources at the moment and wanted to go to NBA, but NBA looked down on you at that time. They were working with Lining."

At that time, he entered the company for three or four years, and gradually realized that it was not easy to do things.

When he first entered the company, he was famous for his explosive temper and bad temper. Although he knew nothing about business, he was confident that nothing could be hard to get.

"In my heart, I can't wait to let the enterprise reborn and be proud."

He hated closed corporate culture, hated political trickery, and fed up with his old father and the good old man.

At the company's high-level meeting, because father and father were different from each other, father and son made a big noise in front of strangers.

It took many years for his father to protect and care for him.

He was assigned to manage sales and brand building. "My father did not want me to be trapped in the personnel struggle. These areas are new, not so many complex interests, and more importantly, no one has ever done it before. You can easily make achievements when you do it. In the enterprise, you only get recognition and status through performance."

In an interview with reporters, Xu Jingnan showed his love for his son. "Sometimes I feel that the children are under too much pressure. They sacrifice a lot.

But at the beginning of my mind, I started to work hard in the early 20 years. For this brand, for the future of this enterprise, now no pressure on him, the future burden will be heavier! "{page_break}

Accompany your wife in a trance.

Under his influence and strength, in 2005, PEAK persisted in its original professionalization of basketball equipment, and officially launched the strategy of "brand internationalization".

7 NBA stars, such as Jason Kidd and Kidd Shane Battier, have endorsed them and become official partners with the International Basketball Federation (FIBA).

The rapid growth of profits and the distinct brand strategy finally led PEAK to break through, and the company received the third round of investment from three Chinese private equity investment institutions, namely Sequoia China, Jiayin international and Lenovo, which invested nearly 60 million dollars.

In September 29, 2009, Peak Sport Products Co Limited successfully launched in Hongkong. Its performance has maintained an increase of more than 60% for 3 consecutive years.

The company called him "ambitious" and "impractical" people closed their mouths, some people attributed the company's qualitative change to the young commander in the new deal, attributed to the young trader's challenge and victory to the old king.

But Xu Zhihua shook his head and said no, his respect and admiration for his father did not diminished. His father's "gambling" and eyesight always made him lament.

There was a wonderful balance between him and his father. He had just entered the enterprise 10 years ago, and he was very angry and cut down. His father worked hard to reconcile and balance his offender, reformist and enterprise growth inertia.

Now, the enterprise returns to the rising channel, but he is conservative. His father Xu Jingnan is more "gambling".

"Usually I only want 30% growth, and father's appetite is much larger.

He has always wanted to mass advertising in Central Taiwan to achieve more than 80% growth, but I think the risk of input and output is very large, and enterprises may not be able to afford it.

I didn't choose to gamble the way of advertising to stimulate the market, and worried that "swollen face and fat person" would drag themselves to death.

Father and son agree with the general direction of "de familial", but there are differences in specific operational level. He is a resolute proponents. He can not do as his father does. "Take care of enterprises as a whole life. They work on time every day for 365 days a year."

He wants to have normal family life, normal work and rest. After his wife is pregnant, he insists on staying at home with her every weekend. "Accompany her to watch TV and play mahjong, even if he is in a daze. I don't want to give up my daily life like dad."

He did not want to give up his hobbies such as tourism and photography. He only had a holiday for himself in the Spring Festival this year for 10 years, and he went hiking in Nepal.

He knows that professionalism is the only way to liberate himself. On this point, his father agrees with him. But he is not so eager and eager to find someone. "Finding a good professional manager is really hard. The most painful thing for me is to see people not allowed. This point is that my father is stronger than me. He talks to people only for a few words."

Often seeing eye contact did not hurt his determination to build the platform. "I don't expect to see anyone who I want to see. I'll take a platform to replace horse racing with horse racing."

He is not sure when the ideal professional manager will appear, but in any case, he has made up his mind not to take second more holidays in 10 years.