Jiangsu Relies On International Garment Festival To Develop Industry

In the past eleven years, the Jiangsu International Fashion Festival has a higher grade than one, and the scale is bigger than the one.

The theme of "brand Jiangsu and fashionable Jiangsu" has been deepened again and again. The successful holding of Jiangsu international garment Festival has promoted the exchange and cooperation between industry and international industry information and trade, and promoted the sound and rapid development of Jiangsu's economy and society.

Relying on industrial advantages and adhering to innovation and development, garment Festival has been successfully established as one of the most influential professional exhibitions in the same industry nationwide.

At the clothing festival fair, we can fully feel the pace of pformation and upgrading of Jiangsu's textile and garment industry.

First, take industry as support, and strive to achieve a positive interaction between the festival and the industry.

A successful professional exhibition must be based on a strong industry.

Jiangsu is a major province of textile and clothing. Over the past decade, the clothing festival has always been aiming at "garment enterprises, service industries and serving the government". Based on giving full play to industrial advantages, adhering to the road of positive interaction and mutual promotion between exhibition and industry, it has not only improved the sustainable development ability of the exhibition, but also promoted the upgrading of Jiangsu textile and garment industry, and further promoted the level of Jiangsu textile and garment industrialization.

In the past eleven years, the Jiangsu international garment Festival has played a positive role in guiding the healthy development of the industry. In 2009, the textile industry in Jiangsu province achieved a total industrial output value of 873 billion yuan, and achieved a sales income of 860 billion 100 million yuan, up by 8.47% and 8.79% from the previous year's growth respectively. The garment industry achieved a profit of 10 billion 592 million yuan, an increase over last year, and maintained the first place in the total profit of the textile industry in the province. The output of the main products increased steadily, of which 2 of the clothing products in the major categories of clothing, the down garments, suits and suits and the main products of the children's garments continued to rank among the top of the country in the major categories of clothing, and also in the top more than 50 of the main products of the clothing industry. Now, Jiangsu's textile and garment industry has 2 world famous brands in China.

In turn, the improvement of the level of textile and garment industrialization has provided strong industrial support and vigorous development vigor for the exhibition, making the annual Jiangsu international clothing festival better and better.

Two, market oriented, providing a source of living water for the sustainable development of the festival.

Whether the exhibition can be successful is very important whether it can adapt to the changes of the market and maintain the continuous growth ability of the exhibition.

During the preparatory period of the clothing festival every year, the organizing committee should organize professional staff to participate in some famous exhibitions in Beijing, Shanghai and Hongkong, to understand the market trend, to grasp the needs of customers, to ensure that investment promotion, inviting buyers, exhibition organizations and other processes are more targeted.

After the end of each costume festival, we will establish a professional database for exhibitors to solicit customers' opinions and understand customer requirements and market trends.

The organizing committee has also launched a special website, which has established a bridge for communication and cooperation with thousands of customers through the Internet and e-business communication.

Three, we should focus on innovation and create famous brand exhibitions.

In order to achieve the sustainable development, we must persist in innovation and make our own characteristics through the efforts of the whole province.

The fashion festival insists on innovating ideas and integrating exhibition display, technology exchange and fashion trend publishing. It effectively realizes the organic combination of clothing and culture, exhibition and trade, communication and propaganda, and is fully affirmed by the provincial Party committee and the provincial government.

In the exhibition hall layout and display, the past clothing festivals all focus on the brand, technology, fashion and culture, dig deep into the cultural details of Jiangsu's textile and clothing, pay attention to the art of exhibition, make an exhibition hall a brand publicity point, a brand clothing is a point of view, elaborate exhibition, and improve the quality and visibility of the exposition.

At the same time, around the theme of "brand Jiangsu and fashion Jiangsu", 2008 "celebrity, famous brand and famous enterprises" Summit Forum were held. 2009 "famous brands entered famous shops and famous shops" brand development summit forum. In addition, each year carried out the "Jiangsu's most" two years' international fashion and fabric series fashion trend release. The clothing festival also held four fashion designer competitions and ten Jiangsu costume design competition competitions, which further enhanced the influence of the exhibition and enhanced the attraction of participation and participation.

Four, with international characteristics, we should vigorously promote international economic and trade exchanges and cooperation.

Economic globalization has put forward high requirements for the hosting of international expositions.

Strengthening international exchanges and cooperation and achieving effective allocation of market resources has always been an international mode of operation.

In the first eleven Jiangsu international fashion festivals, international organizations and foreign business associations in more than 20 countries such as the United States, Holland, Italy, France, Germany, Japan and Korea came to the meeting to exchange and cooperate.

At the same time, in order to achieve major breakthroughs in foreign exhibitors, the organizing committee is actively maintaining close ties with international exhibition agencies and foreign government functional departments and establishing a long-term strategic partnership.

In each costume festival, the organizing committee organizes various kinds of project promotion and trade negotiation activities between enterprises, industries, regions, upstream and downstream, and industrial chain docking. It builds up a platform for extensive contacts and exchanges between exhibitors, participating enterprises and participating delegations, and further closely ties with each other.

The twelfth Jiangsu international clothing festival and exposition held in Nanjing in September this year will continue to deepen the theme of "brand and fashion", focus on displaying new achievements in the pformation of the mode of economic development, and highlight the new features of regional brands of textile and clothing; fully demonstrate the marketing level of textile and garment brands in expanding the market and guiding consumption.

To achieve the four docking: clothing and market, clothing and talent, clothing and new surface accessories, clothing and information docking.

A series of activities will show the charm of "fashionable Jiangsu" and excavate the cultural connotation of fashionable Jiangsu. No matter from the organization arrangement of exhibitions and series activities, or the innovation of brand, cluster and manufacturing, there will be new changes, breakthroughs and new highlights.

The twelfth Jiangsu International Fashion Festival will be a strong professional exhibition. We should devote more efforts to the "pformation" and dedicate a more successful and wonderful professional event of textile and clothing.