Jiangsu Garment Industry Vigorously Shift And Brand Upgrade

When the Jiangsu garment industry was flying rapidly as a "rocket", people had to be surprised at its success. In 2009 1~12, Jiangsu textile industry achieved a total industrial output value of 873 billion yuan, and completed sales revenue of 860 billion 100 million yuan, which made a perfect answer for the development of Jiangsu's textile and clothing industry.

"Point to point" business

A few years ago, the little lady dress brand "baiflun", jointly built by Jiangsu Dong Du Textile Group and Nanjing Baishi dress Co., successfully appeared in Jiangsu International Fashion Festival and grew rapidly in Jiangsu market.

To this day, "100 Fu Lun" again passes the good news, the Yalu group, the two party quickly achieves the cooperation, "hundred Lotus" has pushed onto the cusp.

Behind the scenes is the Jiangsu International Fashion Festival.

The Jiangsu international clothing festival promotes the industrial chain to make positive interactions between upstream and downstream enterprises, and let brands and channel merchants "love each other".

After their recommendation, the new classic business men's clothing brand "Sunshine Fashion" successfully entered the central shopping mall in Nanjing. China underwear brand "AB" and home textiles "Italy" successfully entered the Carrefour supermarket.

If you simply think of it as a matchmaker of local brands, it's wrong.

Taiwan designer brand "dragon Flute" successfully entered Nanjing, Shenzhen, women's clothing brand "Kwan Wen", "Li Qi", and Guangzhou women's clothing "riddle" and so on, have also been reported to the central shopping mall of Nanjing, and achieved good results in Nanjing market.

In addition, Huaian New Asia and Suqian people's shopping mall also focus on recommending the brand of clothing festival as "Su faction" clothing.

This "point to point" business meeting will be held during the annual Jiangsu international clothing festival Expo. It is one of the brand development summit forum that "famous shops open famous shops and famous products into famous stores", which has built a smooth bridge for brand dealers, distributors and channel traders.

What is the significance of the proposition that "famous shops open famous stores and famous products enter famous stores"?

"The significance of docking is not only to push local brands and other provincial brands into the market, but also to make the brand more mature in the market competition."

Yu Bing, deputy director of the Organizing Committee of Jiangsu International Fashion Festival, and executive vice president and Secretary General of Jiangsu clothing association, commented.

Jiang Hengjie, executive vice president of China Garment Association, believes that this is a new proposition in the 30 years of rapid development of China's garment industry.

Only by conquering this proposition can we pform the Chinese garment industry to the fashion industry and pform from product manufacturing enterprises to brand management enterprises.

"The combination of famous shops and famous brands is a must for China's national costume brand."

Xu Kunyuan, vice president of China Textile Industry Association, also pointed out that Chinese consumers are gradually becoming mature, requiring fashion and personalization of clothing, reflecting their cultural value and personality charm. China's clothing culture has entered the best innovation period.

At present, it is the age when domestic brands are rising smoothly. It is the best development period of Chinese national brands.

Only famous stores sell famous Chinese products, and Chinese famous brands can get growth opportunities.

Breakthrough of "3+3"

Yu Bing, deputy director of the Organizing Committee of Jiangsu International Fashion Festival, and executive vice president and Secretary General of Jiangsu clothing association, told reporters that Jiangsu held the Jiangsu International Fashion Festival for 11 years in a row. In September this year, the twelfth Jiangsu international clothing festival will continue to play a role in promoting the process of brand Jiangsu and Jiangsu.

"Brand" and "fashion" are two of the top priorities of this year's exhibition.

How to highlight "brand" and "fashion"?

Put forward the "three points" orientation: first, highlight the upgrading of the exhibition orientation.

We should scientifically plan and rationally adjust the exhibitors' structure, adjust and enhance the service of well-known brands, highlight the display of new brands, enhance the quality of the display of brands in the province, and actively invite foreign clothing brands to participate in the exhibition, expand the proportion of foreign brands to participate in exhibitions, increase the number of international brands to participate in exhibitions, serve foreign and foreign brands, expand the Jiangsu market, import the latest trend of fashion, flourish and enrich the consumer market, and accelerate the process of "brand Jiangsu".

Two, highlight the direction of industrial development.

To show the development potential of the textile and garment industry in Northern Jiangsu Province in terms of park construction and policy guidance, we will show the results of the selection of ten major textile and garment enterprises in Northern Jiangsu and the ten major textile and garment brands in Northern Jiangsu, and introduce the independent brand and excellent enterprises of the textile and garment industry in Northern Jiangsu to promote the industrial pformation and common development of Northern Jiangsu Province in South of Jiangsu.

Three, highlight technological innovation orientation.

Low carbon environmental protection is not a slogan. The Expo will also show the latest research and development of new generation of multi-functional, high value-added textile products, and display new products and new clothing products with new technology and new technology.

In addition, deepen cooperation and deepen brand cooperation.

The Expo will become a platform for the exchange and cooperation between enterprises and enterprises, enterprises and institutions, industrial brands and commercial brands, linking the links between the upstream and downstream industries chain, and promoting extensive cooperation between enterprises and brands.

Two, deepen business cooperation.

In addition to inviting major shopping malls and specialized shopping malls in the second tier cities throughout the country, the organizing committee also invited overseas professional buyers to come to negotiate and purchase, and focused on inviting senior department stores across the country and hundreds of dealers across the country to participate in the fair to enhance the effectiveness of trade.

Three, deepen regional cooperation.

On the basis of promoting the North-South linkage and cross river development, we should actively guide the close cooperation between South of Jiangsu's North Jiangsu textile and garment industry.

On the basis of increasing exchanges and cooperation with the Yangtze River Delta, the Pearl River Delta brand, market exchange and cooperation, we will further expand exchanges and cooperation with international textile and garment brands, and promote the integration of Jiangsu's textile and garment brands with international industries and brands.

The function of "left hand + right hand"

In the past eleven years, the Jiangsu international clothing festival has played a positive role in guiding the healthy development of the industry. Under the severe financial crisis, the textile industry in Jiangsu province achieved a total industrial output value of 873 billion yuan in 2009 1~12, and achieved a sales income of 860 billion 100 million yuan, up 8.47% and 8.79% respectively from the previous year. The garment industry realized 10 billion 592 million yuan, an increase of 17.27% over the previous year, and continued to maintain the first place in the total profit of the textile industry in the province. The output of the main products increased steadily, among which the down garments, the western clothing and suits and the main products of the children's clothing continued to rank the top in the clothing category.

Xie Ming, President of Jiangsu Textile Industry Association, faced with the achievements of Jiangsu textile and garment industry in 2009, though he thought that the overall situation was improved, the economic situation facing him in 2010 was rather complicated.

"This year, the textile and garment industry in Jiangsu will focus on changing the mode of growth, focusing on the brand and the market, further implementing the" cross river strategy ", making use of the platform of Jiangsu international garment Festival, selecting and cultivating design talents, cultivating brands, and promoting the growth of large enterprises supporting and promoting the textile industry in the whole province.

Xie Ming, President of Jiangsu Textile Industry Association, told reporters.

Xie Ming explained the necessity of industrial pfer and brand upgrading from the two basic attributes of textile and garment industry again when explaining the increase of cross river development.

She believes that the manufacturing attributes of textile and garment industry make enterprises want to find comparative advantages and pursue low cost, so they need to pfer industries to low cost places.

How should Jiangsu's textile and garment industry adapt itself to the new economic situation?

Xie Ming analysis thinks: first, stick to the road of structural adjustment, change the mode of growth, change from the previous quantity and scale expansion mode to the "efficiency first" mode, pay more attention to the efficiency of production, pay more attention to improving soft power, improve technological innovation ability, enhance design ability and market development ability; two, pay more attention to brand and market.

"Jiangsu is a master of industry and manufacturing, but the brand casting and the ability to control the market are the weaknesses of Jiangsu enterprises. Therefore, efforts should be made to brand building and control the market. Three, pay attention to the support and driving role of large enterprises.

Jiangsu has a large number of leading enterprises, such as Bosideng, sunshine, Yalu and so on. The two "world famous brands" of the Chinese textile industry are also in Jiangsu; four, continue to implement the "cross river strategy" of the Jiangsu provincial government.

"There is no modernization of Jiangsu without the modernization of Northern Jiangsu, and the development of river crossing is also in line with the needs of South of Jiangsu's own development. Five, we must pay attention to environmental issues.

Guided by Scientific Outlook on Development, the responsibility of entrepreneurs is no longer just an economic performance, but also a social responsibility.

Six, pay attention to the implementation of talent strategy.

Jiangsu has the advantage of talent education, and has achieved full coverage from higher education, higher vocational education to secondary vocational education. We will continue to work hard with the education sector to provide qualified talents for the industry.