Taobao's Live Broadcast Can Redefine Star Business Value
A few days ago, in Taobao's live broadcast of the "Star project" conference, the new Taobao general manager of content business department, general manager, said that more than 100 stars have entered Taobao's live broadcast "Star project", including artists, actors, singers, hosts, fashion big coffee and Internet Celebrities.
In March 30th of this year, Taobao announced that it was about to start the star project. According to Xuan De, the intention of the birth of the star project is to introduce a series of cross platform, cross domain, cross identity and influential stars to join Taobao live. When stars are settled, they can not only enrich the level of Taobao's live broadcast, but also cover more scenes and areas, and explore more new ways of playing.
Taobao's live broadcast has redefined the relationship between stars and brands. Stars broadcast live by Taobao, and they can have more time to introduce products to consumers. At the same time, stars can also try and feedback products in live broadcast, so that consumers can better understand new products.
In addition, the "star endorsement" is becoming a new position of Taobao's content ecology. It can also create brand and enhance sales of products while expanding the public concern for stars. Star broadcast will become a new channel for small and medium businesses and brands in content business, and a new mode of cooperation between stars and businesses and brands.
"We think Taobao live is redefining the commercial value of stars." Xuan de believes that the ability of the star to carry goods can also be upgraded and reconstructed by the new form of the live broadcast of the electricity supplier.
The new cooperation mode between "brand name" and "star endorsement" can accurately lock the users and improve sales volume. Moreover, Xuan De also said that the live broadcast of electric business is heading for the 2 era. In the future, Taobao will broadcast more live broadcast of the content.
- Related reading
1688 Super Origin Qingdao Railway Station Food Fresh Daily Average GMV Increased 24 Times
|
XTEP International Has Completed The Acquisition Of Three Brands Of K-Swiss, Palladium And Supra.
|
Guangzhou Animation Theme Pavilion Unveiled In Hongkong Animation Video Festival
|- Industrial Cluster | When The Heat Is Not Hot &Nbsp, The Clothing Industry In Humen Is Famine.
- Industrial Cluster | Xiamen Clothing Company &Nbsp, Forced To Reduce Silk Materials
- Exhibiting knowledge | 2010 Italy Milan International Textile Exhibition
- Industrial Cluster | Shishi Textile And Garment Industry Based On Innovation And Enhanced "Soft Power"
- Exhibiting knowledge | India International Textile Fabrics And Accessories Exhibition Texworld-India
- Industrial Cluster | Shaanxi Textile Realized Its First Profit In Eight Years
- Fashion makeup | Mito: Super Colorful Prints &Nbsp; Young 5 Years Old Is Not Difficult.
- Exhibiting knowledge | 2010 Fifteenth Argentina International Clothing And Fabrics Exhibition
- Fashion makeup | Mito: Cool And Sunny, Not Black &Nbsp; Self Cultivation, Trousers And Mashup Are Popular.
- Channel terminal | Market Segmentation And Long Tail Theory
- 1688 Super Origin Qingdao Railway Station Food Fresh Daily Average GMV Increased 24 Times
- Daily Sale And Ali Cloud Push C2M Digital Intelligent Manufacturing System
- Supervision Within The Territory Is Very Serious.
- How To Locate The Decoration Style Of Women's Clothing Store In 2019
- Novice Notice: What Blind Spots Should Be Paid Attention To In Clothing Management?
- What Knowledge Does Ladies' Clothing Shop Need To Know About Women's Clothing Edition?
- How To Decorate The Come Prink Women's Clothing Shop?
- Do You Sell Underwear Shops? What Do I Need To Prepare For Opening An Underwear Store?
- What Is The Need For Women's Clothing Stores In The Early 2019 To Open Brand Discount?
- How Much Does It Cost To Open A Ladies' Store In The Three Or Four Tier Cities In Two Cities In 2019?