Yimuer Multi Brand Alliance Marches Into China Through Outlets

100 Italian companies brand The Far East regional agency, the Italian Muldo Brand Alliance, recently signed a contract with Shanghai Miran City Aolai Enterprise Management Co., Ltd. to introduce many Italian brands to China. The first batch of more than 30 brands coming to China includes Mario Bruni, Lara, Redwood and other well-known Italian brands.

The Italian Muldo Brand Alliance will set up "Italy" in the urban outlets projects of Shanghai Miran Urban Outlets Co., Ltd., including the Green Milan Plaza and urban outlets projects in other cities in China, such as Hangzhou, Zhuzhou, etc brand Collection store exhibition area ", as its model store in China.

Shanghai Milan City Aolai Enterprise Management Co., Ltd. will become the general agent of all Italian brands of Muldo Brand Alliance in China, and will be fully responsible for the sales and development in China.

The first city in Shanghai, Outlets Green Milan Square, operated by Shanghai Miran Ole, is mainly engaged in the discount sales of off season products of well-known Italian brands and second and third tier brands a key , covering clothing, fur, home textiles, home furnishings and other categories of urban life hall, with a total construction area of 50000 square meters, the project is scheduled to open at the end of 2010.