Did You Buy Luxury Products Online (2)

Over the past year, China's

"In Europe and the United States and South Korea and other countries with high Internet penetration rate, the proportion of Internet shopping users has exceeded 2/3.

Therefore, China's online shopping has huge potential for development, "Wei Yibo said." luxury goods in China's online shopping market is also quite optimistic.

In fact, price advantage is the first factor that attracts customers to buy online.

For example, the products purchased from glamour can get the same packaging and after-sales service from the original brand, but the price is at least 30% cheaper.

Luxury network dealers get the price advantage through middlemen and expensive shop facade fees, directly communicating with consumers through the Internet.

Secondly, it is not restricted by sales area and physical stores. It is also the main reason why luxury online shopping can attract consumers in non tier and second tier cities.

He shares the same view as Robert Tliffs, executive vice chairman of Armani group.

He said: "in the United States, Armani's physical shop coverage is limited, which has made us lose many potential customers.

Online sales can greatly increase sales radius and increase sales. "

Chen Weiwei, the 31 year old consulting company executive, describes the attraction of online shopping: "late at night, you can choose to wear pajamas on the warm sofa and choose to buy clothes and handbags that you want. It's completely undisturbed by others, and you don't have to worry about shops closing, or parking spaces near shopping malls."

It is easy to open links to a product, enlarge or reduce the images freely, and view items from various angles with the will of mind, and check the comments that have been purchased by the friends before deciding to buy them. These have gone beyond the daily shopping experience, and let more and more "Chen Weiwei" experience the pleasure of online shopping.

A survey by Google showed that 1000 consumers who had net assets of 1 million dollars and annual income reached 17500 dollars were the designer's costumes, followed by jewelry and accessories.

In the past, online shopping has been neglected due to the fact that online shopping can not overcome such problems as "try on and try on".

"Now the webpage making technology is more and more developed, through 360 different angles of the pictures, and by clicking on details can be enlarged at any time to see the webpage technology, I will not buy the wrong thing online.

These pictures can even remind themselves of details that are easy to overlook when shopping in a physical store, such as the lining material of a garment, the details of the stitching of the skirt and the bottom design of the shoes.

Chen Weiwei said.

According to Wei Yibo's observation, 8 to 12 points per night are often

"Even when I'm not shopping, I'm willing to stick with other bloggers who posted comments on the website.

This feeling is like a long lost "sister Tao", Chen Weiwei said, "city life makes people's distance farther and farther away."

After graduating from University, friends are becoming more and more busy in their work and life, and fewer people can go shopping together.

It's easier to reply to each other than to drink tea.

It's like a virtual community life, not just shopping. "

Of course, not all luxury brands are willing to throw themselves into the "online retail trend" without reservation.

Although companies like Ralph Lauren and TIFFANY have fully accepted e-commerce, some brands insist that they do not sell on the Internet, such as Chanel.

The reason is just like the fashion Karl Lagerfeld said, Internet sales can not give consumers the experience of consuming in boutiques, it will break the consumers' sense of luxury.