"Clear Price" Will Become A Hot Selling Model Of Shoe Industry.

In June 23rd, China's shoes city, Wenzhou, held a code for real price awarding ceremony. The 11 units of Wenzhou Jida Shoes Co., Ltd. were officially the first batch of "real price demonstration shops" in Wenzhou. For this reason, Peking University doctor Zhu Huaijiang predicted that "clear price" will become a hot selling mode of shoe stores.

"Clear price" is the general demand of consumers.

Zhu Huaijiang said, as the saying goes, "buyers always have no sellers."

Now consumers are always puzzled about the "bargaining" consumption, and the same style shoes sell at 5 different prices in 5 stores.

Those who want to buy expensive are afraid of being slaughtered.

Chinese shoes have explored a traditional and honest sales mode, requiring the prices of goods in the five horse business circle to be clearly priced, and the results are good. The 11 relatively mature business units stand out and become the first batch of "explicit price demonstration shops".

Wenzhou will give a licence to the "real price demonstration shop", hoping to fully promote the sales mode of the real price commodity with clear points.

This exploration deserves our deep consideration.

As the first "real estate price demonstration shop", Wang Shengrong, the marketing center of Jill shoes, told reporters that in fact, JD has been carrying out the price code for some time. "The real price is a demand of the consumers. Consumers are interested in the quality of our products and the integrity of their services, so the sales performance of the former store of JD has increased greatly."

It is learnt that the introduction of "real price" in China's shoes industry has been widely praised by consumers.

Many consumers said that the "real price" can make consumers feel at ease and no longer appear that "some shoes and clothes that have been folded in the shop are still more expensive than before."

"Clear code real price" aims at returning honesty and credibility

Zhu Huaijiang told reporters that today's stores and shopping malls' "one price" marketing is very few, everywhere is the sales promotion mark, enters the shop and the commercial street, "fully reduces", "full delivers", "bleeding to sell", "consumption 1000 sends 100", "the entire field 2 fold" these promotion language unceasingly will impact our eyeballs, especially the household appliances, the shoes and clothing industry most dazzling, for such temptation, the consumer general heart murmurs, even buys the inexpensive thing in the heart also not steadfast, "the clear code real price" can let the person buy a rest assured.

It is reported that the shops that have been awarded the "real price demonstration shop" and the local price department have signed a commitment letter, and become "the real price demonstration shop". These units must carry out the "four no" commitments without bargaining, arbitrary price adjustment and no false advertising in the future business process. They should not use fraudulent or misleading pricing forms. They should not sell goods and provide services beyond the price tag, do not engage in false prizes or gifts, do not award unqualified items as prizes or gifts, and do not charge any unspecified fees. The annual sales promotion activities of the merchants do not exceed 90 days.

The head of the supervisory department said that the relevant departments would punish 11 "explicit price demonstration shops" for supervision and management and tracking services, such as checking price violations or failing to implement the prescribed price in accordance with the regulations.

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"Clear price" is the upgrading of "marked price".

As the "shoes capital of China", Wenzhou's shoe marketing mode is not smooth.

In August 8, 1987, more than 5000 pairs of inferior shoes made in Wenzhou were burned in Hangzhou's Wulin gate.

At the critical moment of the survival and death of Wenzhou shoes, Yu Ashou, the Chinese shoe king, combined with more than 370 shoe factories in Wenzhou, set up the first local trade association, Lucheng Footwear Association.

Since then, Wenzhou shoe stores began to implement "marked price".

Because of the fierce competition in the footwear industry, the price of "marked price" has been given water to express sincerity.

Shoe sales gradually formed a bargaining pattern.

The emergence of China's first "explicit price model shop" is aimed at breaking the "bargain" commodity sales mode and implementing the "one price" sales model.

According to the head of the Wenzhou Municipal Development and Reform Commission, the prices of many commodities with "marked price" are leeway, and the "clear price" requires businesses and consumers to buy and sell according to the marked price. The "clear price" is the upgrade of the "marked price", and its purpose is to return to integrity.

The introduction of the "real price demonstration shop" is to guide operators to standardize the price of commodities, to eliminate improper pricing and discount, and to create a good environment for good faith in business, so that "good quality products" can be sold at a fair price, so that consumers can clearly consume.

It is reported that the shops that have been awarded the "real price demonstration shop" and the local price department have signed a commitment letter, and become "the real price demonstration shop". These units must carry out the "four no" commitments without bargaining, arbitrary price adjustment and no false advertising in the future business process. They should not use fraudulent or misleading pricing forms. They should not sell goods and provide services beyond the price tag, do not engage in false prizes or gifts, do not award unqualified items as prizes or gifts, and do not charge any unspecified fees. The annual sales promotion activities of the merchants do not exceed 90 days.

The head of the supervisory department said that the relevant departments would punish 11 "explicit price demonstration shops" for supervision and management and tracking services, such as checking price violations or failing to implement the prescribed price in accordance with the regulations.

"Clear price" is the upgrading of "marked price".

As the "shoes capital of China", Wenzhou's shoe marketing mode is not smooth.

In August 8, 1987, more than 5000 pairs of inferior shoes made in Wenzhou were burned in Hangzhou's Wulin gate.

At the critical moment of the survival and death of Wenzhou shoes, Yu Ashou, the Chinese shoe king, combined with more than 370 shoe factories in Wenzhou, set up the first local trade association, Lucheng Footwear Association.

Since then, Wenzhou shoe stores began to implement "marked price".

Because of the fierce competition in the footwear industry, the price of "marked price" has been given water to express sincerity.

Shoe sales gradually formed a bargaining pattern.

The emergence of China's first "explicit price model shop" is aimed at breaking the "bargain" commodity sales mode and implementing the "one price" sales model.

According to the head of the Wenzhou Municipal Development and Reform Commission, the prices of many commodities with "marked price" are leeway, and the "clear price" requires businesses and consumers to buy and sell according to the marked price. The "clear price" is the upgrade of the "marked price", and its purpose is to return to integrity.

The introduction of the "real price demonstration shop" is to guide operators to standardize the price of commodities, to eliminate improper pricing and discount, and to create a good environment for good faith in business, so that "good quality products" can be sold at a fair price, so that consumers can clearly consume.