Chinese Shoe Companies Come Up With A Unique Strategy To Get Out Of The Market Predicament.

Dilemma: frequent international trade frictions

Cracking: using "going global" strategy to achieve Kangnai's "made in Russia"

Frequent trade friction has led to the export of enterprises blocked, through different ways to "go out" to achieve the pformation from product output to capital output, brand output, or to solve the problem.

In the "going out" strategy, Kangnai group achieved great success and achieved "made in Russia" smoothly.

The first phase of the Russian usurusk economic and trade cooperation zone, which was jointly built by Kangnai group and other enterprises, has been successfully operated.

The economic and trade cooperation zone is located in Russia's Wusu Rees City, which is only 53 kilometers away from the Dongning port of Heilongjiang province. The leather shoes produced by Kangnai group are labeled "made in Russia".

According to the existing laws and regulations, a pair of finished shoes enter the Russian market, the tariff is as high as 15%, and the duty of one and two half finished leather shoes is only 5%.

The assembly of semi finished leather shoes in Russia's usurusk economic and trade cooperation zone can not only be sold safely in Russia, but also to the main markets of the European Union, which will reduce the cost of customs duties or worry about anti-dumping.

It can only sell dozens of dollars of finished shoes in the country, if it is processed from semi-finished products to Russia.

From exporting products to opening up exclusive stores abroad and setting up production Parks abroad, Kangnai group has written the trilogy of "going out".

Predicament: the international consumer market is weak.

Cracking: rich birds multifaceted attack to implement diversification strategy

In recent years,

People from the Ministry of foreign trade of the rich and precious shoe industry told reporters that this was forced in recent years in the international anti dumping war.

In the financial crisis, such a market layout helps enterprises avoid market turbulence.

While some other shoe companies have only been stared at the US market after shrinking in the European market, the impact this time is much greater.

During the financial crisis, besides the diversification of the international market, the rich birds also increased the pace of domestic sales expansion, and there were more than 2800 stores or stores in China.