Grasp The Marketing Target To Make Big Money.

Men's underwear shop is sold to women? Xiao Liu, who opened underwear shop in Nanping pedestrian street for nearly a year, began to run a gloomy business. But she dug up "Sales Secrets" among her friends, making her recent business in full swing, and her monthly business profit was nearly 4000 yuan.

Xiao Liu's "secret" is that men's underwear is mostly for women to buy, so in the product collocation, sales strategy, and other aspects of female customers have made adjustments.

A word "save" shop

Because it is always full of momentum, earned 30 thousand yuan in the time of Sichuan sister Liu Duan who worked in Zhuhai for nearly two years.

At the end of last year, she took out the 30 thousand pieces to do business with Mr. Li, a fellow townsman.

After half a month's preliminary investigation, Xiao Liu found that most of the Nanping pedestrian street were women's underwear shop, and the shops specializing in selling men's underwear were almost zero.

Therefore, at the beginning of this year, two people only sold men's underwear shops in the commercial market of Nanping walking street.

However, during the first month of business, business was dismal and even rent was not made. Even if the sale was tried, there would be no improvement in business.

In order to reverse the business situation, Xiao Liu seeks everywhere.

In Gongbei, for 3 years, a friend of men's clothing wholesale business broke the mystery: "even if you open a men's underwear store, the marketing target is still a lady."

Xiao Liu decided to make some fine adjustments in marketing methods.

Increasing female products to attract female customers

In order to attract female customers, Xiao Liu bought a number of women's accessories or small sling, ladies' underwear and so on.

She believes that there is not much variety and quantity, mainly used to attract female customers who first entered the store.

In addition, she also uses the way of sending small gifts, buying merchandise to send women's products, and so on to stimulate the desire of the main consumers.

As the popularity and scale of the store increased, Xiao Liu opened a special counter at the door of the shop, selling "couple underwear". "On the one hand, it can further develop potential customers, and on the other hand, it can increase revenue."

Xiao Liu said that this was done to enhance the topic of the shop and attract customers' attention.

But she stressed that sales strategy should adhere to the theme of men's underwear monopoly.

At the same time, Liu also implemented free packaging, door-to-door services.

She told reporters that under the premise of ensuring profitability, value-added services can be carried out.

In addition, Xiao Liu also considered opening a men's underwear shop, which not only reduced the volume of cargo, but also reduced the risk of business. Every sale of underwear was a real extra income.

Good business sense

Analysis of consumer groups

Most men do not take the initiative to visit men's underwear stores, so even if they open a men's underwear store, the marketing target is still women, Xiao Liu said.

Therefore, the shop must match some women's underwear or related consumer goods.

Products should be matched with ordinary brands and special brands.

More and more styles of products, how to determine the proportion of purchase? Small Liu Jianyi, according to the previous sales experience, when the purchase is still based on the wholesale daily type of ordinary brand underwear, with special products, the ratio is about 5:1, if the store is in the development stage, it is best to sell only ordinary underwear.

Shops need to be close to consumer groups.

Because rent is cheap, it is almost impossible to be in the prosperous commercial area. Therefore, Xiao Liu thinks that he can consider renting the street frontage near department stores, the street frontage near the commercial area, or within 20 meters away from the community, universities and factories.

Obviously, if we want to make money, we must aim at the consumer groups and analyze the consumption characteristics of consumers.

The so-called "more brain" can make more money.