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Jiangsu Foster -- Running On Textile Expressway

2010/6/26 9:12:00 92

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　　 It is understood that on the basis of withstanding the impact of the global financial crisis in 2009, Foster's clear goal for 2010 is to achieve a total output of 40 million meters and a sales volume of 1.2 billion yuan.

At present, Foster's textile fabric products have forged an indissoluble bond with many famous international and domestic clothing brands, such as Armani, Gucci, Dunhill, Dior, etc. It is also exported to Europe, America, Japan, South Korea, South America, Southeast Asia, Australia, Hong Kong, Macao and other countries and regions.

"By the end of May, the output had reached 16.6 million meters, and the sales volume had reached 525 million yuan. It is no problem to have more than half of the time and tasks, and the realization of the annual goal is within reach.". Yang Guofeng, president of Jiangyin Foster Textile Group, said.

　　 Seven years: synchronous transformation of five elements

Although it is composed of Wuxi City and the cities and counties under its jurisdiction spin Industry has long enjoyed a high reputation at home and abroad. However, the "Foster", which was embodied before 2004, was a small factory that was unknown and only slightly larger than the workshop, and relied on 48 domestic looms to earn food for hundreds of people.

From small to large, from weak to strong, and then famous at home and abroad, Foster has only used seven years. In the meantime, there are too many things worth mentioning.

When commenting on "Foster", a senior person in Jiangsu textile industry said that throughout the province, there were at least 100 enterprises whose scale and strength were above "48 units and more than 100 workers". However, they all withdrew from the industry one after another in the process of shutdown and bankruptcy. It is absolutely a miracle that Foster can rise up in difficulties and soar to the sky.

From a small yarn dyed fabric factory to a group enterprise integrating fabric research and development, professional clothing production and marketing, and real estate development.

From pure cotton cloth production to yarn dyed poplin, jacquard, elastic seersucker , flannelette, cotton and linen, high count and high density, mercerized fabrics, and special post-treatment.

From multiple products to fill the domestic gap, especially the high count and high density products with more than 300 pieces obtained multiple patents, to the products hitting the international market.

From 48 looms to the production line, the most advanced equipment in the world is used, such as Italian yarn loosening, winding, radio frequency drying and brushing equipment, Swiss warping machine, German sizing, singeing, pre shrinking and setting equipment, Japanese air jet looms, desizing and mercerizing equipment, etc. An industrial chain integrating dyeing and finishing, weaving, finishing and finished products has been formed.

From more than 100 employees to a team of thousands of people, 8% of them are medium and senior technicians, 25% are technical R&D personnel, and 30% are college graduates or above. It also employed overseas outstanding technical talents.

In the interview, Foster executives believed that, as a leader, Yang Guofeng had identified products, production capacity, features, equipment, talents, etc. as key elements of development, and organically combined them to achieve synchronous transformation and improvement in the interlocking environment.

　 Innovation: international vision promotes four orientations

Yang Guofeng said that Foster's growing strength all the way benefited from the implementation of the "double high" strategy on the basis of consolidating development factors.

High end means putting the level of product research and development that leads the fashion and market on the international market to accept the test of high-end brands, manufacturers, consumers, etc.

High tech is to break the traditional mode of the textile industry and create a new mode of the textile industry by using sophisticated management means and modern equipment and technology of modern enterprises.

Yang Guofeng believed that under the condition of international competition, the "double high" strategy should not be static. Foster must have a series of accurate positioning as a strong support to achieve a decisive victory in the strategy. {page_break}

Foster's practice of keeping pace with the times has made the most perfect interpretation for this.

First, we assessed the situation and entered the ranks of domestic first-class textile enterprises in the accurate positioning of the seven major products. At that time, when the global textile quota system was about to be abolished, Yang Guofeng was not ecstatic. He keenly found that the future market must be based on innovative products with high technology content and high added value. Otherwise, you will have to follow others and even have a foothold.

For this reason, after putting forward the idea of "Foster should be First", he finally positioned the product accurately through hard work: using new renewable fibers to develop natural environment-friendly fabrics, using metal fibers to develop anti electromagnetic radiation fabrics, using new breathable and moisture conductive fibers to develop moisture absorption and sweat wicking fabrics, using high-tech new materials to develop anti-static fabrics and flame retardant fabrics High tech functional finishing is used to develop anti ultraviolet fabrics and anti-bacterial and deodorant health care fabrics.

At the same time, in cooperation with world-famous manufacturers in Japan, Belgium and other countries, the development of environmentally friendly fabrics has passed the Swiss OEKO-TEX STANDARD 100 certification.

In cooperation with the China Fashion Color Association and the China Textile Industry Association to seek a breakthrough in appearance quality, we also increased the speed of research and development and production of high count and high-density products. The number of yarns used for weaving increased from 40 to about 100, and the maximum number reached 300. Du Yuzhou, the former minister of the Ministry of Textile Industry, made a special investigation on the production process of 300 fabrics and gave a high appraisal. At the international exhibition, some European enterprises were deeply shocked.

In addition, while introducing low-carbon, energy saving and environmental protection elements for cleaner production, diversified yarn structure engineering, cleaner production processes, fabric functional finishing and other technologies are also fully integrated into the production process. Energy saving and emission reduction technologies for dryers, sewage treatment optimization systems, and heat recovery technologies for dyeing and finishing wastewater developed independently have also promoted the sustainable development of environmental protection.

The second is to adjust the proportion of product marketing and realize the transformation of "from export-oriented to both domestic and foreign markets" in the advanced positioning. In recent years, Foster has complied with the demand of the international market, and its product export has always been stable at around 80%. In the face of the avalanche of international orders, Foster was not complacent. At this time, Yang Guofeng and his senior team had carried out market research around "refueling or braking".

Yang Guofeng believes that international orders have both advantages and risks. The export of products is deeply affected by international trade, financial operations and other factors. Once there is a problem, this 80% share will cause a 100% or more strong shock to Foster. Not only is it difficult to sit on the fishing boat, but it may even encounter the danger of boat wreck.

So far, the first round of advance positioning has become clear: in order to avoid exchange rate risk, we must seize the domestic market and change the proportion of domestic and foreign sales from 2:8 to 5:5.

How to seize the domestic market? Foster combined its own strength with the market situation, and made a decision in the second round of advanced positioning: focusing on the bidding market of public procurement, participate in the competition in the professional clothing production field with strict requirements, high level, low risk and large market. By the end of 2009, it had been shortlisted in the bidding of eight major systems, including banks, civil aviation, military, armed police and public security, with a winning rate of 80%. {page_break}

The advanced positioning won Forster the first chance. The data shows that under the influence of the global economic crisis in 2009, the average profit rate of products still exceeded 30%, and even reached 100% for some varieties.

Three is to become stronger Industrial chain And realize the fission from fabric production to garment production with the positioning of brand men's clothing. Foster, relying on the production capacity of high-quality fabrics, as well as the design and tailoring level in line with international fashion, has created two men's clothing brands, "Van Waldum" and "Firsttexture". At the same time, all kinds of clothes produced by Foster have also attracted the attention of white-collar workers. At present, gift men's clothing has formed a radiation situation in the province.

The fourth is employee oriented, positioning the corporate culture on "home" and promoting it at different levels. To understand the word "home", employees will say what version they want to say. This just reflects Foster's focus in advocating corporate culture.

For example, considering that most of the employees are from other places, and what they want most is the warmth of "home", there is an apartment dormitory built with an investment of 2 million yuan. In the near future, the comprehensive building integrating staff accommodation, culture and sports, entertainment, shower, restaurant and shopping will break ground again.

In terms of motivating employees to "be happy and dedicated", we will eliminate their worries by paying various basic pension insurance and supplementary insurance.

In terms of employee welfare, special funds are invested every year to ensure that employees can get the opportunity of physical examination, travel, and participate in various cultural and sports activities.

In terms of creating a collective sense of honor, we will display Foster's image through newspapers, TV media, SMS platforms, various bulletin boards, internal websites, etc., so that every employee can say: I am one of them. For yesterday's success, today's struggle, and tomorrow's brilliance, we will unite to meet challenges and continue to climb.

I believe Foster is running on the textile expressway |!