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Simple Is Happy &Nbsp; Children's Fashion Is More Profitable.

2010/6/26 11:14:00 62

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Miu Miu handbag

CELINE Watch

Image of child interest

Most of the children's interest expressed by the designer is expressed through specific intentions, such as the hottest swallow pattern of this season, which can be said to be fired by MiuMiu. As a matter of fact, the CELINE 09 early spring series has launched a series of swallow pattern designs which are full of naive childlike appeal. The same design has also appeared in the cloth printing or sequins embroidery of CELINE early spring clothing in the title of the Charley Harper's swallow and birdwork. Because of the natural charm and endless vitality of Charley Harper illustration, CELINE bought its illustrator's right to use copyright, and turned cute animals such as penguins, swallows and European birds into printed cloth, with a simple and smooth garment outline, with pink, coral red, navy blue and other bright colors. However, the little swallow pattern has been transformed into a symbolic pattern that is about to become hot as a skull. It is not MiuMiu. Miuccia Prada integrates the design of swallow swallow into its own design, especially in the loli skirt. Speaking of creative intentions, Miuccia said, "I doubt naive and suspicious youth, what do they mean in the world of their opposites"? Maybe it is precisely because of her doubts that the whole series is very characteristic. The swallow pattern from the beginning to the end has also left a deep impression on the people. The super Size swallow shaped brooch has become the fashion jewelry of many people in fashion. Although the swallow pin is a plane paper-cut style, the material is a rare animal skin such as Python and snake skin, so the color of the brooch is not only limited to the traditional black and white two colors, but also the natural color of Python skin and the bright colors of coral red, which are convenient for matching and matching. In addition, because its size is much larger than that of the ordinary brooch, it is more like a three-dimensional ornament on the body, and the direction of the decoration is very flexible.

The swallow pattern is just a design launched by MiuMiu and some other brands for some time. For a brand, a child's image is almost the symbol of this brand. This is TOUS's bear. In Europe, bears have always been a symbol of luck and wealth for people, especially royalty and nobility. For children, it is the most indispensable playmate. Many babies like to sleep with a bear. In 1985, Mrs. TOUS Rosa OriolTous was inspired by the teddy bear placed in the window during a round the world tour, and designed the naughty bear that later became the TOUS logo. The cute TOUS naughty bear cartoon image has gradually become the lucky sign of millions of people in the world. Mrs. Rosa OriolTous once said, "despite the constant introduction of new products, the position of TOUS naughty little bear has never been shaken because it has always been popular with people. TOUS the naughty bear is so special to me that everyone can feel joy, sunshine and self-confidence. This is the design idea that TOUS inherits unchanged. That is, from the time when the image of TOUS naughty bear was born, TOUS began to fashion and popularized from the Spanish royal jewellery slowly, so that TOUS bears simply conveys beautiful childlike interest, love and tenderness. {page_break}

Alice in Wonderland

Fairy tale situation

There are so many images full of childishness that we can not list them one by one, and many of the situations and elements of fairy tales are also picked up by fashion and become the aura of fashion. Alice's Adventures in Wonderland, as the work of British writer Lewis Carol, has many versions of N in the world, making it the most influential literature. The latest film "Alice in Wonderland" has once again become the vogue of fashion. Alice's lotus leaf Chiffon Dress appeared in the Valentino nude fashion, and also appeared in the Stella McCartney design. The use of lotus leaf and chiffon gauze made women full of dreamy elegance and fairytale feelings. The hearts of the hearts of red peach exploded the trend of geometric patterns, which appeared in fashion shows, like the little swallow and kitten that MiuMiu was full of fun, and Versace directly spliced into a dress with pink diamond shaped sequins. On the one hand, in the autumn of 2010, designer Zac Posen produced a Pre Collection, which is Lewis Carroll meets Paloma Picasso (Paloma, that is, Picasso's daughter, is now an active fashion designer, and even has the same series of jewelry works designed by her name). Similarly, the president of Paris, Alice, is also the inspiration for the dresses in the spring and summer series of the Spring Festival. The spring store in Paris produced the window of the "fairyland Wonderland": a white rabbit and a stack of car hare, and a dress that reproduced the story, which was specially designed by the designers, including the Hon, HSI, and the late.

Design of Stella McCartney

From an emotional point of view, Alice's story is a girl's growth experience. For women, I'm afraid that I never want to grow up, never grow old and live in the wonderful world of Wonderland in the mirror forever. This is also the attraction of Alice's story. From a technical point of view, Graham Hales, executive director of Interbrand, concludes: "the movie Alice in Wonderland has a great influence on fashion and goes beyond traditional marketing to enter a new field of impact fashion."

Alice's Wonderland has Peterpan's Neverland, and the fairy tale "Peter Pan" has also led the fashion trend. At least, there are now styles called Peter pan collar - small round neckwear clothes from boys' clothing to boyish fashion, and even to be introduced into many ladies' style fashions.

David Beckham{page_break}

Jennifer Lopez plays Jasmine, Marc Anthony plays Aladdin.

Coincidentally, fashion takes the initiative to extend the olive branch to the fairytale world. Fairy tales also need fashion accessories. A few years ago, Disney's theme park activities, "the Year of a Million Dreams" publicity blockbuster, invited various fashionable people to take part in the filming of Disney's fairy tale role. At that time, the British pop star David Beckham, who had just been introduced into fashion circles by his wife's hot girl, became the prince Philip of the sleeping beauty. The Beyonce, who has become a fashion ICON singer, has played Alice in Alice's Wonderland. Now, the actress Scarlett Johansson, who is now the hot speaker of Louis Vuitton and other fashion brands, has played the role of Cinderella who lost his crystal shoes in Cinderella. Supermodel Gisele Bundchen played Wendy in "Peter Pan". The starry starring lineup is already very powerful, and the photographer is not an equal person. Annie Leibovitz, the popular photographer of vanity fair, the fashion magazine, is the work of every year's vanity fair, the handsome men and beauties of the world. She has taken the queen of England, the first lady of France, the famous photo, and the naked Lennon kissing Ono Yoko is the first work of her young.

Child interest extension

Children's interest in fashion is not only to explain the extension of a fairy tale or fairy tale image. Children's interest in fashion may also be repetitive patterns that convey simple tastes that do not belong to the adult world. For example, Andy Warhol, the founder and advocate of pop art movement, once said, "I will be your mirror". Mirrors, like the characteristics of Pope, repetition, replication, and gradual distortion, Andy Warhol said, "I like boring things. I like the same thing that can be repeated." he is the fairy tale of that era, expressing his interesting mapping of the world in his unique way. For example, he is well known as the representative of the head of Marilyn Monroe, which is a replica of the big portrait of Marilyn Monroe. When the color changes, duplication and deformation are carried out at the same time, Monroe's change seems to be full of a light sadness. The first collector Philip Johnson, who collectors Marilyn Monroe series, once commented on the photos, said, "Why are our colorful lives so fascinating? Do we still remember our children's" Marilyn "? In this sense, pop art is not the game that adults are full of joking and pursuing childlike innocence. Until now, this work has been borrowed and used in fashion many times, but perhaps designers and us are mostly interested in repeated deformations, and the rebellious and ironic, helpless and sad seems to be getting farther and farther away.

Similarly, today's pop patterns, whether dots or squares, or stars or peach hearts, are more simple repetitions. Such repetition does not seem to have the original thinking that Andy and Warhol have pursued in the course of repeated deformations or changes in color. Instead, it simply pursues the simple, unhesitation joy that repetition brings to children.

Those who don't grow up are with who.

Some brands may launch children's interesting works in a certain season or a series, such as Louis Vuitton, more than once with the highest price artist of contemporary Japanese works, Murakami Takashi. At the very beginning, Murakami Takashi's cherry doll and big eye Mr.DOB were widely used in LV's luggage. Because of the popularity of Murakami Takashi in Japan, these cute children's works greatly extended the age of LV customers. Later, Murakami Takashi collaborated with LV's design director, Marc Jacobs, in the movie "Super flat Monogram". This little video is very popular, and the panda image has become a classic in the fashion circle. And recently, in order to commemorate the cooperation six years ago, Murakami Takashi launched the movie "Super flat First Love". The protagonist is the lovely panda, and the newly designed LV flagship store of Tokyo table Shen road is the most prominent place in the store.

Marc Jacobs is not only the design director of LV, but also designs a popular cartoon character Miss Marc for her brand. In the spring of 2006, Miss Marc came into sight. She once participated in environmental protection activities with the little penguins designed by Marc Jacobs, that is, Miss Marc goes Green. Next season, Miss Marc came to her fans in front of her fans with her feminine lace, and once she was wearing Lace sunglasses. Sometimes, she wore sunglasses, wore straps, and wore a series of swimsuit suits. The Chinese name of Miss Marc is Chou Wa. She always smiles with a big mouth. The funny expression makes people feel a sense of intimacy. But ugly is called Chou Wa, but every time she appears, it attracts everyone's attention. Although nearly ten fashion seasons have passed, ugly girls change their image, dress and identity each time, which have become the content of everyone's expectation and attention.

As time goes by, but the memory of childhood and the simple and beautiful longing will never fade away. So those interesting and weird brands have always been popular with people, because sometimes happiness is really simple. {page_break}

The same is true of Peter Jensen, a designer from Denmark who lived in the Nordic kingdom of fairyland. His design style is humorous and full of whimsical fun, and its brand Logo is a cute rabbit. Now he has come from the UK to the United States, bringing the Scotland customs to the simple and generous American. In the 2010 autumn and winter fashion week in New York, people seem to see another Peter Jensen, which is inspired by an old film "The Prime of Miss Jean Brodie", which moved the British Campus in the 30s of the last century to the T platform, the Scotland cashmere, the lantern shorts, the lotus leaf middle heels. It can be said that the mixture of the mature female and the loli little girl is a combination of the playful feelings of the little woman and the little boy.

When it comes to designers who are full of childishness, we should not miss another one -- Jean-Charles de Castelbajac. In fact, he is more like an artist than a fashion designer: modernist art techniques, which embellish pure colors on fabrics, are rich in color and full of fun, which are children's true dreams. His interest in painting makes his work full of medieval themes such as angels and heralds, as well as children's graffiti. In 2009, in the face of the global economic downturn, his design brought people boundless interest -- continuing the practice of putting the head portrait and animal head on T-shirt, plus gorgeous colors and loose tailoring. The model showed people a harmonious world of human beings and animals, and everything was full of fantasy and childish interest. And in his autumn and winter fashion conference in 2010, the huge red lipped shawl was wrapped around the model, which made people laugh.

In the above brands, there are some funny things that are outstanding. Some brands completely locate themselves as beautiful things such as girls, childish tastes and fantasies. For example, MiuMiu, which makes the little swallows design hot, will bring us a lot of surprises every season, or a classic design, or a beautiful illustration, or just a design style full of children's interest. "MiuMiu" Anna Sui is also the same, from fashion to perfume and so on single product, to the choice of Advertising Spokesperson, no matter is not full of dream and exquisite little woman taste, gorgeous and lovely design style almost become the brand label.

In Asia, the same childlike interest is nothing more than the Japanese fashion designer Disney, who is called "the godmother". Some people say that if Vivienne Westwood and Celia Birtwell have a child, raised in Japan and used cartoons and movies every day, the child may grow up to be Tsumori Chisato. Jin sang thousand li from Lssey Miyake, but her works are quite different from her own teacher's style. For her, it's more of an attitude towards life. It's more of an attitude towards life. She is already more than 50 years old, and she has always been wearing a flower head like Anna Sui. She also wears long shawls and pink blush. These people seem to exaggerate their performance, but they can explain why the whole Japanese and even Asia are spreading to Europe and America. So many people like her works. After 14 years as an assistant of Lssey Miyake, the style of the master was totally different. Although her fashion also revealed a wrinkled shadow, she finally established herself as a brand Tsumori Chisato. This brand is strange to say that the works launched by many people are criticized as young teeth. No matter from the color or style or content, they can't do it, but what they like is light young women, such as Lin Chiling. What else does Lin Chiling like? Another question is, how many women do not like to pretend to be so? Therefore, we need not wonder why in the three consecutive years from 2005 to 2007, why did Jin's thousand li take the lead in the popular consciousness survey in Japan? Even the big John Galliano and the Japanese fashion master Yamamoto Teruji were left behind. Tsumori Chisato's affection for Japan is radiated from Japan to China's Taiwan, which is deeply influenced by her culture. Then she wants to know what's going on in the mainland of China. Please input Tsumori Chisato on some big C2C shopping websites, and we will see so many counterfeit products. It is interesting that some sellers even add Chinese "Lssey Miyake / Jin San Li" behind Tsumori Chisato. It is estimated that they are not confused: Lssey Miyake or Jin? Is there a woman willing to grow old? I don't think so. Although it is "installed", "Nen" is definitely the goal pursued by many people.

Time is the cruelest. No one can turn the clock back. What we can do is to get into a situation that is full of naughty and simple childhood happiness, and decorate life with fairy tales. Fashion that is full of children's fun can be said to be an escape from growth, or an effort to resist growing up. Perhaps this is actually a memory and memory of a simple and beautiful childhood.