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    The Real Name System Is &Nbsp, And There Are Worries In Music.

    2010/6/26 11:14:00 25

    Online Shop Equipment

    From July 1st onwards, the state

    State Administration for Industry and Commerce

    The newly promulgated Interim Measures for the management of online commodity trading and related services (hereinafter referred to as the "measures") will be formally implemented.

    After the implementation of the new regulation, the individual industrial and commercial households who have registered with the administrative department for Industry and Commerce and receive their business licenses need to operate according to the light, and publish the business license information or the link mark of their business license on the main page of the website.

    The introduction of the new system of "real name system" has given a lot of reassurance to consumers who like online shopping.

    However, some consumers and online sellers worry that the tax authorities may levy taxes on the next step after the country requests the "real name system" to open online stores. The advantage of cheap online shopping will no longer exist.


    In this regard, the provincial industry and Commerce and taxation departments said that the "measures" did help regulate online shopping, but more importantly, supervision and landing.

    Taxation of online shops will also be a trend in the future, but there are still some difficulties in operation, so there is no need to worry too much.


    Buyer: no complaints no more


    Ms. Han said that when shopping online, the most feared thing is that there is a problem and no sellers can be found.

    The introduction of "measures" has made the feeling of online consumption more practical.


    Reporters noted that the "rules" for the first time will be opened shop sellers clearly divided into two categories of legal persons and natural persons, the former in the online shop, was asked to open in the web page.

    Business license

    And other information.

    For many users who set up online stores in their personal capacity, there is no mandatory requirement for licenses, but they are required to provide real identity information such as names and addresses. They are audited by the website, issuing the marks that are real and legal for personal identity information, marking on the web pages, and establishing registration files to regularly verify updates.


    In this regard, the provincial industry and Commerce Department staff said, compared to the past, "online shop real name system" provisions will be more conducive to consumer rights protection, such as real name registration - natural person online shop need to submit real information; privacy protection - consumer information can not be disclosed to the third party; online rights protection - electronic shopping vouchers can be used as a complaint basis; classified supervision - the website operator's place of Commerce and industry jurisdiction.


    However, some consumers are worried that the Internet is supposed to be virtual. Even if the "real name system" is adopted, the ID card may still be false, or it can be registered with other people's ID cards. If you buy fake goods, can you really find the seller? Ms. Li has already had more than 3 years of experience in net shopping. She told reporters that even if the seller had "real name", it would be very troublesome to buy something and want to change it.


    Seller: worry about paying taxes and fees


    In fact, for most sellers in the provincial capital, the new regulation has little impact.

    Because the current small and medium-sized sellers are relatively concentrated in several major network trading platforms, including Taobao net, pat net and eBay, before the promulgation of the "method", the seller has already asked the seller to "set up a real name system".


    Taobao public relations staff told reporters that as early as 2003, they decided that the sellers must have a real name on Taobao's shop. For example, when a person opens a shop on Taobao, he must pass the "three party real name authentication". Before selling the merchandise, the seller must upload a bank card and a photocopy of his identity card and submit it to the system of the Internet banking and the Ministry of public security.

    The same goes for Pat. Before opening a shop, users must submit personal identification cards and other detailed information to the pat Network for verification and certification.


    In this regard, the staff of the electronic banking department of CCB believes that the real name system will certainly help to regulate the Internet trading market, but it will also impact a number of small websites and online stores. In the mainstream online shopping platform, the real name system has been implemented, and the sellers who are lawfully operated will take advantage of this policy shuffle to get more opportunities.


    Indeed, it is true that many of the shops in the capital city of Taiyuan, who are sincere in doing business, are strong in network names. In their view, the real name system of online stores is conducive to the establishment of online pactions.

    Credit system

    That is, it can screen out small reputable online stores, and also improve the credit rating of regular large online stores.


    However, what really worries the sellers of online stores is that once the "real name system" is implemented, does it mean that the value-added tax and income tax will be paid in the future when opening a shop on the Internet? A person in the provincial city, Mr. Hao Hao, who opened a shop in Taobao, said that the people who open the shop value the low cost of the shop. If they really want to pay taxes, some of the starting stores will be a small business burden, and the price advantage of online stores will be greatly reduced.

    Moreover, after increasing taxes and fees, businesses must raise prices and pfer costs, which is not good news for consumers.


    In this regard, the staff of the provincial tax department said that the tax authorities had paid attention to the tax problem of the invisible market, but how much levy and levy had been made, the state has not clearly stipulated, so it has not been charged.

    "Paying taxes online is the trend of the times, but the cost of invisible market will be much lower than that of the visible market."

    The staff believed that the tax would not be too big for online shopping.


    Problem: regulation is not easy.


    Ms. Lee bought a mobile phone on the Internet, and found the quality problem soon after she got it. She wanted to find a seller's claim, but the buyer ignored him.

    In desperation, she could only find the business department, but the industry and commerce personnel looked for the address on the Internet, but found that the address did not exist at all.


    "We often encounter this kind of situation."

    Taiyuan industrial and commercial Yingze branch is responsible for monitoring the network market staff said that although some websites are "real name system", but many ID card information, address information is false, the surface "real name", behind the fact is "false name".


    The head of the Taiyuan business and marketing department said that the introduction of the measures had a legal basis for the online shopping market which had been in the regulatory vacuum, but there were still some difficulties in terms of technology and management.

    Because many web servers are out of town, they can not carry out cross regional supervision, and sometimes there are many unclear problems in regional regulation.

    For example, a person engaged in business activities in Shanxi has opened an online store with the identity card of Shandong in her domicile place. The consumers of Shanxi have complained to him, which business department of which province should find the shopkeeper? Even if they find their ID card, they will go to the police station where they are in charge, and finally, they will not be able to find anyone.


    "In addition, consumers and law enforcement departments need to accumulate experience on how to collect evidence online and how to keep the invoice."

    The person in charge said that the departments of Commerce, industry, quality supervision and public security should improve the level of network technology.

    At the same time, website operators also need to improve the access threshold. In addition to asking for information on identity cards, they also need to produce more relevant evidence to eliminate bad businesses and purify the online shopping market.

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