Sun Ruizhe: China'S Textile And Apparel Industry Is Still At The Low End Of The Supply Chain (Two)

A cooperation: actively cooperate with customers.

In traditional textile and clothing

According to Huang Guanhua, Xu Rong has created a system to use this system to subvert the operation mode of the previous brand, which is called "custom-made collaborative development".

For example, Xu Rong provides the system to a brand name. As long as he enters a similar keyword in the system, such as "low-key, luxurious, 80s", the product specification comes out after being determined.

"One advantage of this collaborative development mode is that when the designer of the brand side is making what he wants, the manufacturers of the downstream of Xu Rong have already stepped in his development in advance.

That is, not until the end of the brand discussion, Xu Rong only passively accept their specifications, but the brand at the beginning of the idea, Xu Rong has been involved.

Next, all the development of Xu Rong are synchronized. For example, Xu Rong can participate in the planning meeting of the brand, and can also offer advice to the other side.

This product development mode allows Xu Rong to have the initiative, not just sell fabrics, but also sell the trend and services.

In this way, Xu Rong is called VFM, namely Value (value), Fashion (Fashion), Manufacture (Manufacturing), and it is a popular marketing service of value.

At the same time, with the help of the system, Xu Rong has provided a digitalized display space.

Xu Rong has pformed tens of thousands of fabrics "e" that have been developed over the decades to the Internet, forming a huge database.

Each designer can build his own personal sample room on the top, or search for the fabric he needs. The system will automatically record the designer's search track and provide him with what he wants based on their needs.

"In this way, we have created a large platform to integrate the downstream brands and the manufacturers in the middle of the supplier. We all work together on this platform, avoiding the coordination of some production problems such as price reduction, rush orders, or even specification modification.

At the same time, our service time has been saved by half. "

Huang Guanhua said.

This way of alliance with customers was approved by Shi Qing Island, chairman of Wujiang Fuhua Weaving Co., Ltd.

According to Shi Qing Island introduction, Fuhua's industrial chain, a very important link is the customer alliance.

Fuhua has established close cooperation with upstream and downstream key customers, established thousands of suppliers database, managed suppliers, graded suppliers regularly, and implemented joint procurement to ensure the quality of supply chain.

Internal and external suppliers are divided into raw materials, grey fabrics, equipment, spare parts, accessories, and service management. Technical evaluation criteria are set up for each supplier, and each of them is evaluated for strength suppliers.

It is understood that Fuhua has already established cooperative relations with 2000 suppliers.

According to the introduction, Fuhua also keeps improving customer archives, filing special records for key customers, key customers, brand customers, and constantly improving customer's credit evaluation, contract evaluation, value assessment and risk assessment, so as to reduce business risks.

According to the order quantity, cooperation time and credit rating, the credit evaluation is carried out on enterprises. The results are divided into three categories: A, B and C. The companies with high reputation, large orders and good development prospects are classified as a.

A determination: to create green

Under the guidance of green civilization consciousness, the European and American countries first put forward the design concept of "green clothing" to promote the green environmental protection of the textile and garment industry. Its content can cover every aspect of clothing production and consumption behavior, that is, the green environmental behavior of the industry should be permeated in the whole industrial chain, not just in the traditional sense of production.

In terms of China's textile industry, in the traditional process of "spinning, weaving, dyeing and finishing", the chemicals, such as oxidants, catalysts, flame retardants and decontamination agents used in the production process, will be left on textiles with dyes, formaldehyde and halide carriers and heavy metals in the printing and dyeing process.

The production links of textile and clothing are still heavy polluting and energy consuming industries.

In the consumption link, can consumers form the idea of "one coat and more", increasing the utilization rate of each garment, truly achieving green consumption, and making sure that department stores do energy saving and emission reduction?

All these will be an indispensable link in the green supply chain of textile and clothing.

Huang Guanhua, executive director of Xu Rong Group, told reporters: "for textile and clothing green supply chain, I have a more clear concept called" carbon neutral ".

In all manufacturing processes, we should try our best to take measures to neutralize the carbon dioxide discharged, which is a responsible supply chain.

In our VFM platform, we can reduce travel and reduce carbon emissions because we can process pactions on a unified platform.

It is worth noting that from the perspective of the development of textile and garment industry, the low cost competitive advantages such as cheap labor will gradually weaken or even disappear, and environmental protection, resources, land and other constraints will become increasingly prominent.

Sun Ruizhe also said that resources for textile and garment industry is a serious and practical problem.

"We expect that by 2040, the total demand for textile fiber will exceed 1 billion tons, and last year, the world's total fiber consumption will be less than 71 million tons.

However, the problem is that the growth of resources available for fiber is limited. At present, China's cotton planting area accounts for 3.9% of the total crop sown area, and more than 90% of raw materials for chemical fiber production come from oil. China's dependence on crude oil and chemical fiber monomer imports is difficult to change in the short term.

Industry development is based on the concept of circular economy development. "Reduction, reuse and resource utilization" is its resource consideration.

voice

Exploring and promoting textile and clothing

- Zhang Li, director of consumer products division of Ministry of industry and information technology

Strengthening the management of supply chain and building a healthy and sustainable supply chain of textile and apparel are important measures for upgrading and structural adjustment of China's textile and garment industry, and also a favorable guarantee for promoting China's textile industry from big to strong.

- Wang Tiankai, vice president of China Textile Industry Association

In the past, our brand has grasped the opportunity of market development, and has done a lot of work in channel construction.

But the next step should be more efforts from the whole supply chain management, that is, information technology, quality, color, social responsibility and so on.

- Sun Ruizhe, vice president of China Textile Industry Association

Whether or not we can manage the supply chain successfully is the key to the success or failure of the future.

Manufacturing service, data service and information systematization are the key to the future supply chain change.