Fortune Bird Launched Anywalk New Product To Attack Again

Peace, the chairman of the rich and precious bird group. The launch of the anywalk new conference is undoubtedly a double blessing for Lin and peace. In addition to the joy of anywalk in the first step of multi brand strategy, Lin peace has also gained the engagement of being a father to his daughter.

In the interview with Lin, he talked about his daughter.

From the first time you see Lin Ping, you will find that this is a real businessman in Southern Fujian, and when you hear him say the first sentence, you will be more convinced.

It is precisely such a middle-aged man with a southern accent. He has led the rich and noble bird group to develop and grow.

As a famous brand in China, the rich and precious brand has always been the representative of fashionable leather shoes, and has already become a household name.

To start the new brand of anywalk, Lin Ping said that it is mainly based on the following considerations: 1. The establishment of the bird and bird group has a history of more than 20 years. The company has always been based on a high starting point in pursuit of R & D investment and production technology of the brand, and pursued the sense of quality and comfort under the Italy production technology, and grasped the fashion and diversity in the design process.

2, but from the perspective of group development: in a highly personalized market, it is difficult for a brand to meet the consumption needs of all age groups and different living conditions.

Therefore, starting from 2010, we started the multi brand management strategy.

First of all, launch AnyWalk!

3, the rich bird group has maintained close cooperation with international fashion brands.

Also very concerned about the international brands (such as GUCCI, AMANI, PRADA) popular trends and trends.

At present, Fu Fu bird pays great attention to the development trend of footwear products. In Europe (France, Italy, Britain and other countries), the fashionable crowd is seen wearing fashionable shoes.

These international fashion brands have launched a series of fashionable shoes.

After years of investigation, movement, fashion and life have become an inevitable trend of development.

4, in China, sports brands are surging and developing vigorously.

But most of them are homogeneous, and the quality of materials is weak.

Products with high quality and high price performance are the opportunities for young brand AnyWalk.

Anywalk, as a newly created brand, is quite different from the brand of "rich bird" that we know very well.

Lin Heping said: "first of all, their positioning is different.

Rich birds have already established a relatively mature consumer group. AnyWalk faces young, vibrant and dynamic young people who aspire to freedom.

Second, the management team is different.

Rich bird has a relatively mature and rich experience in commodity R & D and market operation team.

Understand the consumer demand of rich birds.

AnyWalk is a young and energetic new force.

They are active, open, dare to think, dare to fight, and dare to innovate.

They are pursuing new trends and new ideas.

Third, we must innovate in product design.

Let different ideas run through design works.

So when the AnyWalk brand was launched, we integrated the international advantage resources: the C21 Design Institute of the United States; and for the first time in China, we joined the cross-border cooperation of 15 young artists such as London, Hongkong and Taiwan.

I believe that AnyWalk brand full of free creativity and fashion will surely bring you a different surprise.

Moreover, AnyWalk's pricing base is based on value for money.

This is our competitive edge.

We will not pursue more than ten times the added value of international high-end brands, nor will we compete with cheap goods at all.

We strive to achieve fashionable design, exquisite materials, high quality, comfortable clothing, free and easy, and value for money.

When we asked how to maintain a youthful and fashionable mindset, Lin Ping said he had to subtract his age by ten years old, and his mindset would naturally be young.

So he still understands young people's attitude towards fashion and their pursuit of fashion.

But at the same time, Lin Ping also faces more challenges. As he said, in the business world, he is not ready to go back. He is ready to fight.