Adidda Decided To Fully Develop Sportstyle Sports Fashion
Adidda
Decided to fully develop sportstyle sports fashion.
To this end, the German sporting goods company has set up an artistic director for all its sportstyle series (Y3, SLVR, Porsche, Originals).
This position is now under the charge of Dirk Sch nberger.
He held the same position in Joop company until the end of 2009.
Lifestyle design of Originals
Since Michael Michalsky left in 2006,
Brand design
The whole team is in charge.
Dirk Sch? Nberger will report directly to sportstyle Department Marketing Manager Hermann Deininger.
The decision was taken to strengthen the brand.
Latest fashion
And the development of life art industry.
Dirk Sch? Nberger, more than 40, graduated from Esmod school in Munich.
He first learned from Dirk Bikkembergs.
After many years he set up his own door. He also served as artistic director of Joop brand.
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