The Success Of Afanda And Viral Marketing

So far, the movie box office has exceeded 1 billion dollars.

Among them, the Dark Knight earned 1 billion dollars in 7 months, 3 months in Titanic, and 17 days in Afanda.

Today, the total box office of Afanda has reached $1 billion 600 million, and Cameron is expected to rewrite its peak record of 1 billion 840 million dollars created by Titanic.

Afanda has become a symbol -- the symbol of the movie industry and the symbol of the hot trend.

Let's not say that it has all the factors of successful movies. From the perspective of publicity and promotion, Afanda is a classic marketing course.

Success in viral marketing

Viral marketing is a kind of information pmission strategy. The initiator delivers the initial information of the product to the user, and then relies on the user's spontaneous word of mouth publicity.

It uses viruses as quickly as possible to pmit information to millions of people. "Let everyone tell you", through others to publicize you, to achieve the role of "marketing leverage".

The rise of film and television works as a social phenomenon is not achieved by every movie.

"Cameron, director of the world box office" Titanic "14 years of grinding a sword", such a sensational topic, once released, immediately caused widespread discussion.

Postponing the release, selling tickets ahead of time, full of venues, and hard to get a ticket.

It lifted the audience's appetite.

The 3D and IMAX effects, the fad of the adversity, and the box office numbers all over the world.

The enthusiastic audience forum has voluntarily enlarged this event.

Whether it's praise or criticism, information is overwhelming, and every city man is out of fashion.

A dissemination source, let the information spread rapidly, word of mouth, like viruses, pervasive, this is the essence of viral marketing.

This is the most effective way to launch the new product launch.

High-tech

In the increasingly mature marketing mode, the original high-tech means and thinking have appeared to be inadequate.

Today's high-tech marketing is either more efficient or innovative in the past limitations.

Even if you can't make the standard, you should at least try to improve the professional threshold.

Cameron said, "the era of stereoscopic movies has arrived."

This is very inflammatory and tempting.

Some people say that the use of 3D and IMAX is to bring the audience back to the cinema. Afanda is the perfect user of this technology.

The joining of SONY, Panasonic, IMAX, Microsoft, Adobe and other famous companies made Afanda collect almost all advanced technology: 3D modeling, digital HD, high-speed photography, virtual photography, image rendering and so on.

Afanda, which is 160 minutes long, costs 40 thousand artificial hours per frame. The time and cost of post production occupy more than 70% of the whole movie.

The temptation of high-tech suspense can not be imagined without its own eyes.

The marketing of Afanda tells us that we should find a point that best reflects the advantages of products and maximize it. Focus is the most penetrating.

The power of influence marketing

It is the classic of communication that the so-called "rising noise is far away", affecting influential people, and letting influential people influence more people for you.

The appeal and influence of opinion leaders can't be underestimated in marketing.

For Afanda, the gold medal combination in the history of film -- director James Cameron and producer Jon Landau -- made the audience full of anticipation.

Digital Do-main, director of Transformers, assisted Cameron in completing the special effects of microparticles; Steven Spielberg and Peter Jackson, Michael Bay and Steven Spielberg both watched and studied during the shooting.

"Afanda" even impressed the highly Chinese film people: Director Feng Xiaogang praised the film very well; the picky Han Han scored 10 points for the film, and director Lu Chuan called it "the complete defeat of the Chinese movie man"; Director Agam said that its technology "let us only be disappointed."

Well known directors have said well, and this argument has been amplified by media dissemination, which makes people feel more important.

"

3 the outbreak of marketing

In the new era, marketing is no longer as simple as pursuing information instillation to consumers, but is aimed at conquering the target audience by means of media innovation, content innovation and communication and communication.

Some netizens exclaimed, seeing Afanda, suddenly felt that the 70 gun of three guns was to beg the beggar.

After listening, though I feel a little sorry, I have to admit the power of this nuclear class movie.

Cameron is well versed in the essence of 3 marketing. Entertainment, interaction, news, digitalization, and all directional new media can be fun, and can be called a master.

Media coverage, cinema publicity, road signs advertising, websites, forums, blogs, micro-blog...

The news of Afanda is everywhere.

The convening of the Copenhagen Climate Conference on the eve of the movie is simply the preheating of "Afanda". A movie "scenery prototype is taken from Mount Huangshan of China" and draws the dispute between Mount Huangshan and Zhangjiajie.

Movie characters facial expression simulators, science fiction action games, toys...

The development of resources outside the film is also in place.

The fundamental function of movies is entertainment.

Interaction, entertainment, all resources media, this is marketing 3 intelligence, is also Cameron's success.