Alexander Mcqueen Determines Successors! (Chart)

Sarah Burton (Sarah Burton) is Alexander McCune's (Alexander McQueen) Central Saint Martin school (Central St. Martins) of the same school sister.

In 1996, Sarah Burton, who just graduated from Saint Martin, joined Alexander McCune (Alexander McQueen). He followed Alexander McCune (Alexander McQueen) for 14 years, becoming his beloved friend and first assistant during his lifetime. (Burton)

GUCCI group began buying Alexander McCune (Alexander McQueen) brand in 2000 and waited patiently for 7 years. Alexander McCune (Alexander McQueen) brand did not become profitable until 2007, and became a star brand in the group.

For GUCCI group, such as Alexander McCune (Alexander McQueen), a leading brand in the fashion design world, it will choose the successor carefully.

Moreover, in the second half of 2010, when the economy is getting warmer, how can we not think about the brand strategy?

Outside the brand, "airborne" is a star designer who doesn't understand the core of Alexander McCune's Alexander brand. This is not the way GUCCI group thinks smart. No matter how talented the "Star" is, the silly customers will not pay for him. "McQueen"

In addition, many years ago, the dispute between GUCCI (GUCCI) brand and Tom Ford (Tom Ford) also let GUCCI group learn from it: focusing on the brand is much more important than being a super star designer.

However, for a brand that is so young (compared to YSL, Dior and other old brands, which is less than 20 years old McQueen is quite young), but at the same time has such a strong personality, any successor is undoubtedly a great pressure and challenge.

Alexander McCune (Alexander McQueen) brand CEO Jonathan Akeroyd said: "Sarah Burton (Sarah Burton) is our first and only option.

For more than 14 years, she has understood not only the growth of AM brand, but also how she knows how Lee works and can ensure that his core values can be passed on.

AM brand view is so unique that if invited from outside, it will be very strange. "

GUCCI group president and CEO Robert Polet commented: "Sarah Burton (Sarah Burton) is a truly talented person. She not only deeply understands the past of the brand, but also has the foresight to bring the brand to the front and continue to grow."

Sarah Burton (Sarah Burton) himself said: "creating the fashionable fashion of showing feelings and showing advanced handcraft skills is the core of the concept of Alexander Mai Kun (Alexander McQueen). I hope to retain his spiritual wealth."

Although at the end of February and early March, fashion critics and fashion bloggers and their owners were boiling around, some said that Alexander McCune (Alexander McQueen) was the same as Saint Martin, and now the "Gothic kid" Gareth Pugh is suitable for successors. Some say that Alexander McCune (Alexander McQueen) brand should only retain the accessories series, the show should rest for a few seasons, silently pray for God to give us a talented designer who is born again, and come back after several years, and carry the flag of Alexander McCune (Alexander McQueen) again.

But GUCCI group has its own media propositions - the media's media promedia media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media, first of media media media, media media, media media, media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media media the people who stole the attention there - no doubt, the low profile is very important!

Sarah Burton (Sarah Burton) is the only AM brand that GUCCI group has ever needed to be hurt by Tom Ford.

During the 2011 spring summer Paris fashion week in October this year, Sarah Burton (Sarah Burton) under the leadership of the Alexander McQueen show will no doubt continue to perform, just do not know - obsessed with the absolute quality of newspaper friends, is it still the same period of time to wait for Alexander McCune?