Design Is Work, Painting Is Play.

Lovisa Burfitt, born in Sweden and famous in France, is a leading illustrator of many fashion magazines, and is also a popular partner of fashion brands.

At the same time, she runs her own fashion brand.

Recently, at the invitation of the French fashion brand MO&Co., she first came to China.

Lovisa Burfitt's first fashionable item was a pair of wooden shoes, which she was only 3 years old.

"I want a black and high heel style.

My mother said to me, "no one wants to break her leg."

I said, "I just want them!"

She recalls.

At that time, she would never have thought that in the summer of 2010, such shoes would become popular, and on the walls of fashion shops that were prevalent in this kind of shoes, there would be illustrations of her creation.

Lovis was not born in an art family. She only remembered that Daddy loved taking pictures, and mother often made clothes and embroidery.

And when she was young, she painted the curtains apart and made trousers. She changed her father's old leather jacket into a Madonna skirt.

She also remembered that when she was about 11 years old, she sent her picture to a Swedish fashion magazine for the competition. In the same year, she made up her mind to become a fashion designer.

Later, she entered Backman design school in Sweden.

There, she further discovered her talent for painting, which she thought was only a necessary skill for fashion designers.

When she sent the illustrations to the magazine, she immediately got the nod. So, when she was still at University, she became a fashion illustrator.

Today's Lovisa illustration has become a frequent visitor to French fashion magazines such as Vogue and H&M, MO&Co. and so on.

Through those scrawled lines of self-confidence, sweet and sometimes dark themes, she painted her inner world: a proud, strong and romantic woman.

"My characters are more fashionable and cool than me.

That's my dream of myself. "

This is a kind of fashion truth - women who read magazines and women in boutiques.

Lovisa is cool.

As a busy fashion illustrator, she should also take into account her brand name.

In fact, when she graduated from Backman, she built her own brand in Stockholm.

Later, in order to realize the dream of "living in Paris" before the age of 30, she put aside her Swedish brand and devoted herself to French illustrators for a while.

But because of chance, her brand was soon reborn and began to run shows in Paris in the two quarter of the year.

For her, illustration is as important as fashion design.

In order to give consideration to both ends, she sometimes works 20 hours a day, because the deadline of the illustration is often at the same time as the new series of sprint.

Lovisa Burfitt is very professional in two aspects. She is not a plug artist who is interested in it, nor is she a designer who can only print a T-shirt.

B= the Bund pictorial

L=Lovisa Burfitt

B: how would you like others to address you?

Is the illustrator or the fashion designer?

L: I don't care what people call me, because to me, the two are closely related.

When I was painting, I felt free and creative, as if through time and space.

Figuratively speaking, it is very much like childhood play.

Designing clothes is more practical and skilled than drawing.

B: as a busy fashion illustrator, how many ongoing commercial cooperation projects do you have at present?

What have you most interested in lately?

L: before I left for China, I had about 10 projects on hand, which were due in two weeks.

The limited product series of "love sleepwalking] charity art TOURS CO operated with MO &Co. is very interesting.

On the one hand, it enabled me to play both illustrations and design skills. On the other hand, it was a charity program to help the poor children in China.

And I also have the opportunity to come to China. I really hope to introduce my fashion brand to the Chinese market this year.

B: your illustrations often appear on the walls of boutiques, restaurants and hotel rooms. How long does it take to draw a whole wall?

L: for example, just like a wall of 8 meters wide, I will draw about 2 days.

It depends. Sometimes I draw very fast. Sometimes I hope to have a week, but basically it is 2 days to complete.

B: who is your favorite illustrator?

L:Renee Gruau, the French illustrator in 20s and 30s twentieth Century, painted many posters of champagne and nightclub performances in Paris, and also designed clothes for the nightclubs' singing and dancing performers.

He could draw a smiling woman with only a few strokes. He only painted hair, mouth and two eyes. It was very simple, but others could understand it.

My favorite illustrator now is Robin Rhode, who is from South Africa and is very young.

His work is close to street art, approachable and not snobbish.

He always used black and white, plain and not to show off.

Sweden's illustrator, I most appreciate is MatsGustafsson, he has given many illustrations to Italy "Vogue", also has painted many advertisements.

But now he focuses on artistic creation, mainly on animals.

B: who do you regard as an idol?

L: French artist Claude Cahun, Mexico female painter Frida Kahlo.

B: please describe your dressing style.

L: Romantic punk, just like the clothes I designed.

B: what is the most single item in your wardrobe?

L: shoes and trousers. I like good pants.

B: Please list 5 essential things in your life.

L: shoes, Google, Italy version "Vogue", white vest, hairpin.

B: how do you usually spend your day?

L: I woke up early in the morning, and then I drank green tea and strong coffee, then I went to work.

I spend half a day drawing, and I design clothes for another half day.

After dinner, you may have dinner with your friends.

I do yoga every morning, in the morning or in the evening.

B: where do you like to spend your time in Paris?

L: I like to enjoy wine and food with my friends.

My favorite wine bar is Willies Bar, and the French food there is also excellent.

I also like to eat Chinese food. There is a restaurant called Ebisu (near Colette) on Saint-Roch street. The boss is Japanese, and the chef is Chinese.

The food there is a mixture of Chinese and Japanese, spicy and delicious.

B: if you don't get into the fashion industry, what are you most likely to do now?

L: I like to be with my children. Maybe I will become a teacher.