American Consumers: Who Should Be Responsible For "Green" Clothing? (1)

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In recent years, American consumers are paying more and more attention to environmental protection products. However, the unstable economic factors still affect people's enthusiasm for environmental protection. The initiative to look for environmental protection clothing is still confined to some retail markets and consumers.

In the past two years, 0.6%

Although environmental concerns have not prompted most consumers to buy environmentally-friendly apparel, the survey of 2010 consumers' concerns about environmental issues in the US Cotton Corp shows that consumers' attitudes towards environmental protection in the clothing industry are highly valued. These attitudes can completely affect clothing consumption behavior.

For retailers and brands that want to play green cards, it is useful to recognize that consumers' "green" attitude is different.

Compared with other consumer groups, "dark green" consumers have the highest education level and the largest household income. This gives them more freedom to choose from, and at the same time, they show a greater degree of concern for environmental protection.

Natural fibers:

Apart from the consumer's attitude towards environmental clothing, when buying clothes, they mainly consider the main factors such as fit or not, style, color and price.

In the minds of the most "green" consumers, whether they are good for the environment, the fabric composition of clothing is almost as important as the main factors mentioned above.

But one thing, no matter how much consumers care about the environment, they also love natural products, including natural fibers.

Consumers agree that natural fibers, such as cotton, are more environmentally friendly than synthetic fibers.

At the same time, 83% consumers believe that compared to recycled synthetic fiber, such as polyester fiber clothing, 100% natural fiber clothing is more beneficial to the environment.

Even among the non green families, 79% agree with this view.

To judge whether clothes are environmentally friendly, "green" consumers will first check the labels of clothing. 75% of "dark green" consumers, 75% of "green" consumers, 61% of "light green" consumers, and nearly half of "light green" and "non green" consumers all rely on fiber components to judge whether they are green or not.

According to the lifestyle survey of Cotton Corp in the United States, whether consumers care about the clothing they are buying is conducive to protecting the environment, 78% of consumers say that cotton is their preferred fiber, and 90% of consumers think cotton has no adverse effect on the environment.

This ratio is higher than that of other natural fibers or any synthetic fibers.