Keqiao Textile City: Fashion Designers
Many fabric suppliers want to pform to the garment industry.
"I have been thinking over the years that what the middle product should do is to make clothes for others, not to mention that the profit is too low, and there are too few things that can be inherited. Only by making clothes can we really make the brand and become a century old shop."
At a recent gathering, Mr. Zhao, a textile producer in the Textile City, talked about some ideas with reporters.
Many people in textile city consider this: making fabrics into clothing, directly facing the terminal market and making brands.
In June 21st, the 3 businessmen in the Textile City, under the introduction of the responsible person of the textile and urban construction and Management Committee, discussed with a guest who had visited Keqiao before. They have a common goal, which is to purchase the international first-line clothing brand, and realize the integration of the clothing brand's industrial chain from the surface.
Fashion designers have a wide range of uses.
Wang Baoyuan, China's top ten designer from Beijing, conducted in-depth research on the textile city site before planning to enter the creative base in Keqiao.
Wang Baoyuan went to the international trade center and visited from door to door.
It can be seen that every trade company has its own clothing in the window. However, to his surprise, many clothes are made by a street tailor shop, without any design elements at all.
"It's a pity that such a good fabric, such a poor sample."
Wang Baoyuan told his own idea to a company's boss and drew 20 pictures for him at the scene.
The boss of the company looked at it and found it more than 10.
"It can be seen that the demand for clothing design in this area is relatively large. Many businessmen know that the added value of fabrics should be promoted by designers."
Wang Baoyuan told reporters that a businessman based on Wang Baoyuan's design made fabrics into clothing, while selling fabrics and selling clothes on the side, and has been looked at by clothing dealers.
Fabric can be pushed into a clothing brand.
"Tianming textile" is a trading company in the textile city. It also owns its own weaving factory and orders from outside.
"Processing factory has been working for more than 10 years, feeling that it has been working for others, to survive, we must grasp the initiative in our own hands."
The company chief told reporters that in the second half of last year, the company began planning the integration of the industrial chain.
Not long ago, the company signed a project cooperation contract with a top ten fashion designer from the creative building. The designer developed a series of clothing for the company, promoted the market and created the clothing brand.
"After that, our processing plant will be mainly used for small batch and multi batch fabric research and development, providing the best fabrics to ourselves, and designing clothing that meets the needs of the terminal market, and promoting the brand step by step."
The company chief told reporters.
"International clothing giants basically grasp the key links in the industrial chain, such as fabric design, clothing design, logistics and pportation, terminal marketing and so on. Integrating this industrial chain is a direction for the pformation and upgrading of light textile city merchants. We hope that qualified merchants will grow up first, and we will create better external environment for them."
Zhou Rusheng, director of textile and urban construction management committee, said.
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