Zhongshan Underwear Industry Creates "Admiration" In Underwear 1

From the local to the whole country, from the region to the overall situation, Zhongshan underwear has begun to brand building.

Looking at the enterprise and the market, we see the hope of development, but in the specific operation, the enterprise has a long way to go.

After nearly thirty years of development, China's knitting industry has formed industrial plates in Guangdong, Zhejiang, Jiangsu, Shandong and other provinces, and there is no national brand in the market.

Therefore, we should reinvigorate the industry, pform manufacturing into "creation" and pform manufacturing into "intelligent manufacturing".

Zhongshan underwear is half of the country

Statistics show: Xiaolan Town of Zhongshan has more than 400 enterprises producing boxed shorts, with an annual production value of about 8000000000.

Walking on the streets of Siu Lam, you can see the outdoor advertisements of underwear brand everywhere. From Guangzhou to Xiaolan's 205 National Road, when the car enters the bridge, the outdoor advertisements such as the athletes and the rich Kang Lai are printed in the eyes. From these billboards, you can feel the breath of the needle spinning industry coming to the front.

In traditional

When traditional enterprises use price as competition strategy in the market, a new batch of new brands (high-quality underwear) brings a new mode of operation to the market.

For example, Long Zhijie will introduce ninja and Anfield to launch the vintage. He will launch his vintage minister. He will launch the Rome century. Anqi will launch the NBO, Hua Rui will launch the Vic, Wanxi will launch the brand of Yi Jiao and the rookie of the market Z8.

These new brands are different from traditional underpants in their operation. In the brand operation mode, they set up the corporate image and import the terminal image system and service system. They are exclusive stores, compound stores and combined stores as the main channel terminals to provide better services to consumers.

The awakening of these brands also shows that Zhongshan's underwear is seeking to rise, and the market competition has entered the era of brand.

After decades of market cultivation and development, Connie has become a famous brand in China, and enterprises are among the top five hundred in China. ROOB, Die Anfen, Wen Quan, Chuang Yano and Fukang Lai have also become famous brands in Guangdong province.

The brand operation of Zhongshan underpants industry plays a very important role in the market. It has launched its own business card. Xiaolan, Zhongshan, has become China's "underwear town". It also shows the weight of this industry plate in the market.

The healthy and orderly development of an industry is based on the standardization of the order of the industry. The two is that the whole industrial chain must have larger profit margins to support its healthy and high-speed market expansion.

The underwear industry has been developing rapidly in recent years, attracting the attention of the whole market.

This is because this group is making frequent moves in the market with a strong trend.

A company spends a lot of money asking Ye Maozhong to plan for brand promotion and employ international superstar Donnie Yen as an image spokesperson. In the whole underwear market, it is possible to carry out the market operation in such a big way. In addition to the warmth of the year, other underwear companies can have such courage and burn money in the market. Behind these events, the message is that the underpants industry has a higher profit margin. If the enterprises do not have profits, who is willing to invest so much money in brand publicity?

When I visited the market, according to some underwear industry personnel, the value of a single worker can be ten to one hundred and fifty thousand per year, and there are more than 1000 factories in Zhongshan.

From this little information, we can see that, first, the capacity of Zhongshan underwear is large, and secondly, the profit space of the enterprise is very large.

As a major part of the economy, producers can make money, indicating that agents can also make money.

According to the author's investigation, the annual sales of underwear brands of the top ten brands in Zhejiang and Yiwu are over fifteen million, while the annual sales volume of the top five agents in Liaoning Shenyang is ten million, while the annual sales volume of Hubei Wuhan and Hunan Zhuzhou agents ranked three in the top three.

It can be said that the benign operation of the upper and lower reaches lay a solid foundation for the collective promotion of the underpants market.