ASEAN Market, Zhejiang Shoe And Garment Enterprises Face Domestic Competitors

In the 15 thousand square meter exhibition area held recently, Wenzhou enterprises concentrated on Wenzhou products such as shoes, bags, glasses, lighters, craft gifts, automobile accessories and so on.

Zheng Yisheng, President of the small and Medium Enterprises Association of Johore, visited Wenzhou for four times, from glasses to leather shoes, all of which are Wenzhou goods.

He said: "Wenzhou products are exquisite and good quality, so they are very suitable for Malaysia market."

Chen Guohuang, an executive councillor of Malaysia, brought more than 260 local buyers. In his view, after the start of the China ASEAN Free Trade Area, Wenzhou products entered the ASEAN market and ushered in unprecedented opportunities.

The huge market potential and the enthusiasm of purchasers have made many exhibitors of Wenzhou get a good harvest.

Zhejiang Cowboy Beer Limited by Share Ltd opened 1 million 500 thousand boxes of beer orders from Singapore merchants for more than half an hour, and Li Jingta, chairman of Zhejiang Yalong sticker printing industry Co., Ltd., from Cangnan Longgang, said that the information brought was not enough. The people who came to ask questions were very professional. On the first day, the company received an order of $about 200000.

Zhejiang enterprises fully explore ASEAN market

The China ASEAN free trade area is the first FTA set up by China. Its members include China and ten ASEAN countries, covering 1 billion 900 million people and 4 trillion and 500 billion US dollars in trade volume. More than 7000 products enjoy zero tariff.

Zhejiang enterprises in the ASEAN market are not only in Wenzhou.

Haiyan is a well-known place for producing fasteners in China.

Liu Haiwei, the head of Haiyan Haiwen hardware and Electrical Co., Ltd., said that the company's salesmen have been stationed in Philippines and Malaysia, and the export volume to ASEAN this year is expected to be at least 5 times higher than that of last year.

Zhejiang New Oriental Fasteners Co., Ltd. has included ASEAN as one of the key emerging markets this year. Chen Zhengliang, chairman of the company, went to Thailand, Kampuchea and other countries for inspection, and made a preliminary understanding of the local industry.

In Yiwu, 18 enterprises such as Huahong holdings, integrity belt, dragon bag and so on have participated in the "Malaysia China Import and export fair and Investment Fair" sponsored by the Ministry of Commerce this year to expand the ASEAN trade platform.

In Jinhua from 1 to March this year, the Jinhua entry exit inspection and Quarantine Bureau issued 711 certificate of origin for China ASEAN Free Trade Area for export enterprises, with a visa value of $19 million 420 thousand, up 159% and 146% respectively over the same period last year.

ASEAN has become Jinhua's third largest trading partner.

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Zhejiang enterprises face domestic competitors

At present, in the case of European and American countries using various barriers to implement trade protectionism, opening up emerging markets has become an inevitable choice for many domestic export enterprises.

In the ASEAN market competition, Zhejiang enterprises are facing competition from other provinces and cities in China.

Take shoes as an example, Wenzhou shoe companies are gathering, but Wenzhou's export to the EU has been declining for two consecutive years due to anti-dumping duties.

Wenzhou shoe enterprises have stepped up their efforts to expand the ASEAN market in order to ease the pressure on the EU market.

The number of safety shoes, like Seine's export to ASEAN, has grown at a rate of 30% per year.

At the same time, Fujian Shishi, Quanzhou and other places have also introduced policies to encourage local shoe companies to increase their efforts to export ASEAN.

Quanzhou actively organized local enterprises to participate in Malaysia China Commodities Fair and Fujian commodity exhibition in Singapore, and encouraged enterprises to set up marketing organizations or offices in ASEAN.

In Philippines, there are many Chinese stone lions. Shishi textile and garment enterprises are using these overseas relations to carry out more deep level cooperation.

Located in the Southern China economic circle, the southwest economic circle and the junction of ASEAN economic circle, Guangxi is the frontier zone of China ASEAN Free Trade Area.

Local efforts are being made to build a business logistics base to explore the ASEAN market.

Like the Nanning Southern China City, which invested more than 12 billion yuan, the first phase of the project will be basically completed and put into operation in March 2011.

In terms of agricultural products, Nanning is building the first large-scale agricultural products processing and logistics park in Guangxi, Nanning Jinqiao agricultural products wholesale market. It is intended to build it into a large agricultural product wholesale logistics center and a vegetable processing and distribution center covering Nanning and surrounding areas, radiating the southwest and facing Southeast Asia and other international markets.

Last week, Wenzhou had the largest overseas merchandise Exhibition "going out" held in history. The Malaysia Wenzhou China excellent product Fair opened in Ipoh, Perak's capital city, and the more than 160 famous Wenzhou products were unveiled. This is the largest exhibition held by Zhejiang province in ASEAN in recent years.

Since the start of the China ASEAN Free Trade Area in January 1st this year, the volume of import and export trade between Wenzhou and ASEAN has increased rapidly.

Data from Wenzhou Customs show that Wenzhou's exports to ASEAN amounted to US $346 million from 1 to May this year, up 20.57% over the same period last year.

Many enterprises in Zhejiang are making great strides in developing the emerging market of ASEAN.