Leisure Brand Opens Into Fashion Supermarket Trend

Hypermarket sales must be misplaced, with characteristics and personality. For example, some foreign clothing supermarkets are very accurate, very subdivided, like children's clothing, 2 to 6 years old, 7 to 14 years old, 15 to 20 years old, and the level is very clear. Even the same company, there are many different positioning brands. Leisure stores should be developed for a long time, and their products must highlight their characteristics. Otherwise, the tide will eventually be eliminated.

　 Clothing supermarket is only due to the casual consumption of clothing.

Zheng Chenai, vice president of Wenzhou clothing trade association and chairman of the company, said: "clothing stores are becoming bigger and bigger, especially when leisure brands are opened into clothing supermarkets. This is a sales trend. This pattern is especially prominent in casual wear. Men's clothing is also more common, but the scale is not casual. For the emergence of this sales model and even fashion, Zheng Chen AI summarized the reasons for leisure life. He believes that because of the continuous improvement of people's material and cultural living standard, life becomes leisure and consumption concept is also recreational. Similarly, clothing consumption is gradually changing to leisure consumption. The super store is based on the different positioning of consumers, so that every consumer can find their own products in the store. At the same time, consumption is becoming more and more individualized. Individuation must have diversified products to meet different needs, and stores should be individualized and diversified products to meet different consumers. The new Semir store on Ma Ma Street has placed 6 PS2 game machines on the two floor leisure area for consumers' leisure and entertainment. This move not only reflects the brand positioning of Semir's casual entertainment and enjoyment, but also attracts many young consumers to take the initiative to come. Sen Ma Dian is a good example of personality management. It's not a store problem. It's a business problem.

However, it is not easy to run a large clothing store. Some of the super stores have opened up to the end, but they have become super warehouses, showrooms or giving people the feeling of sharing goods because of the fact that goods are not up to date and consumers are not popular. Some people doubt this. Is there any disadvantages in the sales mode of the leisure supermarket? The industry believes that this is not a store itself, but a business problem.

As a market terminal, clothing stores are unable to sell the old products because of the poor operation of some stores. New products are coming in continuously, so that the new and old products of the store are mixed up, the brand image is not updated, customers are losing interest, and a lot of old products are stacked up, so that the super store becomes a super warehouse, and finally, it can only be closed down. Therefore, it does not mean that there are drawbacks in the development of super stores, but that enterprises or agents do not operate properly. In fact, some stores as a position to digest inventory are basically temporary. It is a temporary strategy. If we manage them in a long-term way, we will have high costs and low profits. In order to make the leisure market develop towards a good trend, Zheng Chenai thinks that the sale of hypermarkets must be misplaced. Now there are more and more leisure stores, and there are quite a few in Wenzhou. The products are alike in style, the price is similar and the location is the same. These are the taboo of clothing sales. "Having characteristics and individuality can last forever.

For example, some foreign clothing supermarkets are very accurate, very subdivided, like children's clothing, 2 to 6 years old, 7 to 14 years old, 15 to 20 years old, and the level is very clear, even if the same company, there are many different positioning brands. If the leisure market is to be developed for a long time, its products must highlight its characteristics, otherwise it will eventually be eliminated. Of course, we should also pay attention to the placement of new and old products on display. The products should be categorization clear, so as to avoid mixing new and old products. Product display is a kind of profound knowledge and must be done in place.

Take the flagship store in Wenzhou, for example, sales of new clothes on the two floor of the first floor, and sales of discount products on the third floor, which are convenient for customers to purchase, are effective in distinguishing new and old products.

Erroneous understanding -- clothing Supermarkets only sell bargains, and Zheng Chenai thinks super stores do not sell cheap goods. "Large supermarkets are very standard in decorating and displaying products. The products are numerous but not messy, the price is moderate but the quality is not bad, so we can not simply think that the clothing supermarket is to buy bargains and stalls. Although the high-end consumer group has the demand for boutique consumption, but at the same time there are demand for leisure consumption, such as the brand of crocodile, which may belong to a relatively high price brand in our country, but in foreign countries, just like Metersbonwe, it is a popular leisure brand.

Large clothing stores, decoration costs are not high, concise, leisure, convenient and convenient features to meet the needs of consumers. Leisure life, consumption concept, leisure, and leisure spending on systematic purchases, underwear, jacket, jacket, trousers, and even shoes, bags, etc., can be bought in the same store system, do not run around, stimulate the desire of customers to buy the system, leisure mall is to seize the system of people buying psychology. In addition, super stores are based on the different positioning of consumers, so that every consumer can find their own products in the store. Nowadays, young consumers are becoming more and more particular about their personas, focusing on their own characteristics. The same styles of clothing are very offensive to them. Therefore, clothing enterprises must try to provide diversified products to meet the individual needs of consumers.

Casual clothing store three taboo: first, taboo clothing brand flagship store has no characteristics, stereotyped, no distinct personality. Two: taboo product design to implement "bring doctrine", imitating, lack of innovation spirit. Three: taboo products display fish in the eye, the store's clothing is placed like a hodgepodge.