A New Mode Of Clothing Sales: "Shop + Entity"

Recently, a new shoe store opened on the east side of the 92 road.

"E-business + terminal marketing is not a new concept, but there are few network operators who really combine the two."

Shishi Mu Lin Sen footwear planning department responsible person Xiao Fu said, such as Internet direct sale and sales target of 12-15 billion yuan this year, Vic also began to force the terminal, through the entity store let consumers more clearly understand the company's products, realize the value of the brand; in addition, consumers familiar with Mcglaughlin, Massa Marceau has begun or is about to open offline stores, "clothing network operators from the line to the line has become a trend."

The complementarity between online stores and physical stores can promote brand upgrading and increase consumer trust in online stores.

According to the relevant statistics, in 2009, the scale of online clothing market in China exceeded 30 billion yuan, while in 2012 it was expected to exceed 80 billion yuan.

In view of this, the traditional shoes and clothing enterprises have tried to test the water network, which is a blank place for their own development. The official flagship store has been opened to the domestic portal trading platform such as Taobao to realize the unified mode of "offline + online". The shoe and clothing network operators are also eyesight and gold recognition. With the reputation that they have formed in the minds of consumers, they extend their tentacles to the traditional terminal channels with larger market capacity. The "online and offline" two are not mistaken.

Xiao Fu believes that whether the traditional shoe and clothing enterprise "touches the net" or the shoe clothing network enters the traditional terminal market, the most beneficial thing is the consumer.

"For the traditional shoes and clothing enterprises that have already been involved in the Internet, the opening of the entity store will have some impact on its traditional terminals, but it will have a greater impact on those who have no" touches ".

Mr. Fang, director of the Shishi quality and Technical Supervision Bureau, said that the marketing mode of "Online + offline" or "offline + online" has changed the mode of "production processing - operation enterprise wholesaler retailer consumer" in traditional shoes and clothing enterprises, directly realizing the docking of "B2C". As for the neglected wholesalers and retailers, they can completely give profits to consumers. "This is why the popularity of online shops is becoming more and more popular and the market capacity is increasing day by day."

Mr. Fang thinks that even if the network operators set up a physical store, the sales price of products alone will be more advantageous than the franchised stores or outlets of traditional shoes and clothing enterprises.

"Shoe clothing industry will also appear suing, red star Mei Kai Long chain business giant."

Mr. Wu, the industry insider, said the shoe store is a good example.

In addition to the large shopping malls, consumers can make enough of the first and second line shoes and clothing brand shoes in the established area, and only the shoe and clothing brand integrated mall can gather hundreds of well-known brand enterprises. "Actually Taobao has the advantage to become" suing "and" red star beauty Kai Long "in the footwear industry.

Wu believes that Taobao, which is not bad money, and has channels of communication such as newspapers, television and Internet, will extend its tentacles to the terminal market sooner or later. On the one hand, it will be the requirement of Taobao's 20 million businesses, and on the other hand it will be the needs of hundreds of millions of netizens. "If Taobao opens a shop, it will be a good thing for the traditional shoes and clothing enterprises, after all, there is another sales channel."