Quanzhou Bay: Facing The Throes Of Pformation (Part Two)

Ding Zhizhong: from 20 million in 2006 to 150 million in 2009, we spent more and more research and development expenses every year. You are like this pair of shoes.

Anta was also doing OEM processing before, but since 1996 it has been developing its own brand, and now it has become one of the top sports brands in China.

Ding Zhizhong believes that China's manufacturing has been precipitating for a long time. To change the past, only if the foundry has no product or only the product has no brand, it must own independent intellectual property rights.

The important thing is to get rid of core technology's short leg walk as soon as possible.

Ding Zhizhong: when you run past the runway, you will be recorded by our runway in the shape of your feet, including the force of his movements.

Many famous athletes in China have made professional tests on this runway. Every detail movement data during their movements are recorded in detail, and according to these data, they are made most suitable for them.

For a long time, China's manufacturing industry is at the low end of the world's industrial value chain. The lack of patent technology and world standards makes Chinese manufacturing everywhere controlled by people and often appears passive in international competition.

Chen Xiaobao, deputy director of Quanzhou development and Reform Commission

Zhang Yansheng: now we are guiding enterprises to extend to the whole industrial chain at both ends. One is to strengthen research and development, strengthen design, and strengthen investment in technology and innovation.

The other end is brand.

Many difficulties such as rising cost of raw materials and labor, tight money, difficulties in loans and the loss of overseas orders caused by the appreciation of the renminbi make the enterprises at the low end of the industrial chain helpless.

A large number of small businesses have closed down.

The financial crisis is just the last straw to overtake camels.

Transformation is imperative.

But in fact, in a time of plight or lack of development, China's manufacturing has come to a new self recognition after the painful period of losing strategy, perplexing execution and losing competitiveness.

Three, to the high-end industrial chain evolution

On the one hand, we must evolve to the high end of the industrial chain. On the one hand, the state is developing the Economic Zone on the west side of the Straits.

It can be said that such a background provides a rare historical opportunity for the pformation and upgrading of enterprises in Quanzhou Bay.

The question before them is: how to change the situation that lingers at the low end of the industrial chain for a long time? How can we seek breakthroughs in the high-end industry chain, create greater value, and evolve into an advanced manufacturing industry that occupies the high end of the global industrial chain?

Quanzhou Shi Hu port is the first five domestic container port in the country. Now it is expanding in a big way, because the docks, fairways and yards are far from enough.

Zhang Zhiqiang, deputy director of Shi Hu Branch, Quanzhou Port Authority

Zhang Zhiqiang: last year, the throughput of the whole Quanzhou in Quanzhou was 76 million 665 thousand tons, especially the recent construction of the West Coast Economic Zone.

Shishi clothing city, as the distributing center of clothing and shoes and hats in Quanzhou Bay, has an area of 450 thousand square meters.

After the financial crisis, the footwear and hat industry in Quanzhou Bay showed a new trend of expansion.

A large number of clothing shoes and hats have been sent from the Gulf of Quanzhou to the whole country and around the world. Now the textile and garment industry is undergoing fundamental changes.

In recent two years, PEAK has gained more and more fame in the world. When the reporter came to PEAK, President Xu Zhihua proudly described the close relationship between himself and many American basketball superstars.

They also sponsored a total of 13 famous stars in NBA League such as Battier, Artest, Mutombo and Kidd.

Xu Zhihua has produced special shoes for these stars to show the professional quality of basketball.

Xu Zhihua: This is Mutombo. It's 58 yards. These shoes are 58 yards. They should be 2 meters more than 10 and 2 meters 12, so his demand for the products is also very high, because he has a large amount of exercise and a large figure and shape, so he has a very high demand for products.

Xu Zhihua told reporters that PEAK and the United States Basketball League NBA alliance signed a strategic cooperation agreement.

For the first time, Chinese brands appeared in the world's top competitions, and for the first time, Chinese characters appeared on the NBA spot, which attracted worldwide attention.

Xu Zhihua: we promoted the Chinese brand to the height of the international brand, and formed a certain influence in the whole world. This seems to be a great improvement for the consumers, and the brand feeling is also greatly improved.

In 2009, PEAK listed in Hongkong. At the same time, PEAK organized China's NBA stars. A series of brand marketing activities, while exporting "made in China", also creatively demonstrated the spirit of "originality" to the world with new ideas, new ideas and new methods.

Xu Zhihua: our return in recent years is 80% growth, so the enterprise presents a kind of, can say that the enterprise through this round of internationalization, our internationalization is not only with NBA cooperation, including our R & D team, including capital and so on. NBA is just a strategy for our brand to go ahead. Through this series of shaping, PEAK made the original small and medium-sized enterprises into the large and medium-sized enterprises lineup, our staff from the original one or two thousand people, to now close to ten thousand people.

The industrial value chain made in China has always been large and small in the middle, while in the value-added ratio of foreign enterprises, marketing accounts for 30%, R & D accounts for 40%, and manufacturing accounts for only 10%.

This is also the main reason for the lack of core technology in China's manufacturing industry and the low core competitiveness of its products. It is also the biggest confusion that Chinese manufacturing industry can't win for a long time.

The financial crisis has accelerated the speed of fundamental pformation of Quanzhou's footwear and footwear industrial clusters. The famous brands such as nine herdmen began to shift their production links to others.

Lin Congying, chairman of the international Klc Holdings Ltd, nine years old: our strategy for the past two years is how we can really do a good job in the market, make the brand well and pform from a manufacturing enterprise to a retail enterprise.

Liu Qingxian, vice president of XTEP China Co., Ltd.: we are completely divorced from foreign trade to do our own brand, such a pformation.

Zhou Shaoming, general manager of the seven wolves industrial Limited by Share Ltd: we are talking about strategic pformation and outsourcing.

The seven wolves have outsourced most of the production links, while they focused on brand and technology research and development.

Zhou Shaoming: for example, we are in Zhejiang, in Guangdong, in Shandong, which is the product cooperation and product cooperation with others. We are also in the supply chain division of labor, who does the best product, and who we cooperate with.

Obviously, it is the only way to go through the severe winter successfully, and independent innovation and brand management.

Zhou Shaoming: your core stuff is not on your own hands. The key is brand. Then, you can easily process the OEM processing, but you earn more money than you don't feel secure for you.

Zhong Qinghui, director of human resources center, 31st degree (China) Co., Ltd.: ahead of you, whether it's a product or a brand, you must go ahead. Before you go, you become the game's rule maker. Whether you are at home or abroad, you must be a game maker. You can make money when you are at the front end of the food chain.

Four, restructure the global industrial chain

In the eight and 90s of last century, the southeast coast of China seized the historical opportunity of industrial pfer and developed itself into a truly "world factory".

But we see that the trend of new industrial pfer has emerged, such as manufacturing costs in India, Pakistan, Vietnam and other places are much cheaper than ours.

The old advantages no longer exist. We need to establish new advantages and develop the world factory into a magnetic field of value.

Restructuring the industrial chain is not only imminent but also timely.

In January 2010, when the China ASEAN free trade area was announced, the Chinese enterprises and ASEAN economies will be more closely linked, and many enterprises will directly produce a connected and competitive relationship. In the free trade area, a new round of industrial chain restructuring and international division of labor will also take place.

Obviously, the free trade zone brings us not only opportunities but also challenges.

How can we adapt to the new economic environment and enhance the level of competition and cooperation in this great adjustment?

Although the trade between the Beibu Gulf region and ASEAN is facing homogenization competition, the establishment of the free trade area is a deep adjustment of the international industrial chain and international division of labor.

Guangxi will seize this opportunity to expand the advantageous industries in Guangxi and take the road of new industrialization with distinctive features so as to pform the traditional industries and grasp the initiative of market competition and pformation of development mode.

In Quanzhou, Fujian, far away from the Beibu Gulf region, the seven wolves of garment enterprises are also planning an international division of labor. They plan to shift the manufacturing links to the ASEAN region.

Zhou Shaoming: now we are also considering how to make full use of ASEAN's advantages to use the entire Asian industrial division to cooperate with the Chinese market. In the future, we may use the whole resources of Asia to do the international market.

In the past, too much attention was paid to the total amount of the second industry and GDP, and the irrational economic structure was obviously unsustainable under the new situation of economic development.

After the construction of the Economic Zone on the west side of the Straits was put on schedule, Quanzhou seized the favorable opportunity for the strategic development of the Haixi District, planned the business district of the central headquarters, vigorously developed the service industry, and started the construction of the Taiwan business investment zone.

Xu Gang, Secretary of Quanzhou Municipal Committee

Xu Gang: some third industries in Taiwan, especially the traditional service industry, the traditional third industry, but there is a wide market in this area. Taiwan is coming, and the market is huge.

Over the years, more than 1300 Taiwanese funded enterprises have invested nearly 3 billion dollars in Quanzhou. The construction of Haixi district will attract a large number of Taiwanese investment to the west coast of the Straits, and the financial industry, service industry and port logistics industry will get the opportunity of three-dimensional development.

Qiu Jingliang, deputy director of Quanzhou Taiwan investment zone Preparatory Committee

Qiu Jingliang: from the current industry aiming at Taiwan capital docking, especially the new materials, we should say that new materials including micro conductors and superconductors come in, including the coming of photovoltaic electronics, including some of our modern equipment industry, which will change our growth mode after coming in.

The financial crisis has accelerated the restructuring of regional and international industrial chains. The construction of the West Coast Economic Zone and the ASEAN Free Trade Area has provided unprecedented opportunities for the pformation and upgrading of coastal industries. At the same time, it will further integrate the industrial chains across the Straits, thereby promoting cross-strait economic integration and promoting the upgrading of traditional coastal industrial clusters to the center of advanced manufacturing.

At the ancient Wen Xing wharf, Zheng He's fleet was loaded with Chinese made porcelain, silk, tea and other priceless goods on the Silk Road in Shanghai.

The Quanzhou dockyard, which is not far from Wen Xing pier, is building the largest dock in Asia.

Soon, there will be 200 thousand tonnes of large ships going to sea, and these new commercial vessels will also be loaded with priceless "made in China" and ocean.