How To Maximize The Benefits Of Advertising (1)

In recent years, with the brand development of many garment enterprises, market promotion has become a brand fast access.

With the rapid rise of Anta, many clothing enterprises seem to see the magic of "spokesperson + CCTV".

However, when China's consumer groups are becoming more mature and the consumer market is becoming more rational, the narrow sense of advertising, which only sees inputs and hard to see output, is increasingly being questioned by the operators.

Is the effectiveness of advertising no longer valid, or customers do not need the brand advertising? Both are negative, but our business has been caught in the narrow sense of advertising operation mode of misunderstanding, before we solve the problem, we still need to examine "

The popular media advertising form.

The popular media advertising form is mainly reflected in the coverage area of its media and the popularity of its audience, including television advertising, radio advertising, public reading advertisements (such as newspapers and magazines with large circulation in various regions), image and outdoor display advertisements.

People in this form of advertising can not be meticulously divided, and their audience can only roughly judge their coverage, circulation and location.

In the actual operation process, it is necessary to use competitive bidding or continuous delivery to ensure its advertising effectiveness.

Specialized specific populations

This form of advertising can basically judge its audience, and can be more favorable for brand or product display. It is easy to form brand awareness within a specific group. Even if the expression is more professional, it can be understood by the audience. It is cheaper than the mass media in terms of cost input.

New forms of advertising.

The new form of advertising is a new form of advertising in recent years. It includes: network media advertising; direct advertising (such as printed or distributed for specific people); soft advertising (such as the form of publicity in the form of reports or articles).

In the form of the above three kinds of advertising carriers, except for the first way, the other two methods basically need the enterprise to operate independently, so it is more accurate in the audience group, and can better grasp the dynamics of the consumer market, and the cost input is relatively small.

The above three kinds of advertising carrier models are commonly referred to as "hard ads", while the corresponding ones are "soft advertisements", which include:

Terminal display form.

Terminal display methods can be roughly divided into two ways: terminal store display and exhibition display.

Through the joint planning of enterprises and partners, the brand can display on the spot in the front line of the consumer market. It can not only make consumers feel more directly and effectively about the consumption experience brought by the brand and products, but also display the deeper meaning of the brand through the self building of the scene, such as the style of the brand, the culture of the brand, and the difference and difference between the brand and the competitors of the market.

Make the brand more convenient and free to display the contents.

Consumption crowd communication mode.

That is what we call "word of mouth".

It is through the excellent performance of the brand itself in the product strength and service system that consumers who have purchased the product or have enjoyed the service can display or disseminate their friends and relatives in their communication circles in their daily life and work.

It is easy to generate two consumption and fame consumption because it is the information acquisition way formed through specific examples and trust ties, and it is also the best way to quickly establish brand image and brand awareness in a specific consumer group.