Eagle: An Attempt To "Universalize"
In June 29, 2010,
China Apparel Association
A press conference was held in Beijing to officially launch the "2010" Chinese clothing high-tech and new achievements exchange and promotion conference jointly sponsored by China clothing association, science and Technology Committee of China Garment Association, and Shanghai Eagle Electric Technology Co., Ltd.
After the meeting, the reporter interviewed Ling Jun, deputy general manager of Shanghai and Eagle Electromechanical Technology Co., Ltd.
Reporter: and Eagle Technology will soon sponsor "2010 China clothing high tech achievements Exchange Promotion Conference", and eagle has frequently issued its own "Popularization" strategy in the clothing industry. How do you think the Chinese clothing equipment industry and the Chinese garment industry should communicate and realize common development?
Ling Jun In our traditional consumption concept, "import" products always have a deep-rooted sense of superiority. In fact, in terms of China's clothing and equipment industry, our products have reached a very high level of technology to some extent. This gap needs to be removed from our upstream and downstream industries.
Through such
Communication and communication
The platform, on the one hand, enables us to more directly understand the actual needs and difficulties of our customers, so that we can more scientifically arrange and implement daily R & D, production and market behavior.
On the other hand, we hope that we can display our products and services to the garment industry customers through such communication.
Through this way of communication, we can enhance mutual trust.
Reporter: what are the specific forms of "product popularization" in the company?
Ling Jun: in terms of products, we provide competitive and cost-effective products. In sales, we launched the "popularization storm" preferential activities and formulated special payment methods.
For example, customers only need to pay 30% down payment, and the balance can be paid in 1 to 3 years.
And after the down payment 30%, we can issue 17% VAT invoices.
Through this preferential way, the financial pressure of garment enterprises is reduced, so that they can recover the cost as soon as possible.
Reporter: China has changed from "big clothing country" to "strong garment country". More and more people in the industry are paying attention to the innovative topics such as "clothing brand" and "design".
As a high-end clothing equipment provider, from the perspective of "technology" and "technology", how do you think we should realize the dream of a powerful country?
Ling Jun Using technology to arm us. product To improve the quality of products, reduce costs and enhance the competitiveness of products. At present, in the global market, core technology has become the foundation of an enterprise's foothold and growth. For the clothing enterprise customers, the ancients said that "workers must be good at things first". Improve product quality and production efficiency according to customer needs. Plus design, brand operation and other factors. I believe we will be able to realize our dream of "powerful clothing country".
Reporter: how does Eagle Technology open up the global market?
Please tell Ling Zong about the international strategy of Eagle Technology.
Ling Jun First, in terms of R & D, we carry out technical cooperation with foreign scientific research institutions, universities and enterprises. Through such cooperation, we will enhance our R & D capability and grasp the global frontier technology. At present, we have such cooperation in Germany, Italy, Romania, Japan and other countries. In the future, we will expand our cooperation in a wider range.
Secondly, we set up overseas subsidiaries in the market.
Seeking partners worldwide and establishing a sound sales network.
At present, we have established a complete sales network in Japan, Southeast Asia, Europe, Turkey and other countries and regions.
Finally, we are most concerned about service.
In terms of overseas service, we have developed a mature service team locally.
Some agents who originally acted as agents for other brands are now replacing our products and have accumulated rich experience in their services.
In terms of consumables, we are equipped with adequate supplies and daily spare parts to ensure timely service.
Reporter: I was very surprised to hear the big gap between China and Japan in the popularization of CNC cutting machines.
Excuse me, Lingong, do you think China can achieve such a penetration rate in Japan?
If so, how long do you think it will take?
How should governments and trade associations cooperate?
How should clothing enterprises gradually realize this gap?
Ling Jun: I think China can achieve the popularity rate in Japan.
How long does it take during this period lies in the degree of communication, communication, mutual trust and cooperation between the garment industry and NC cutting industry.
Governments, trade associations and other departments and institutions should set up more exchange platforms to provide platforms for such communication, increase exchanges and enhance mutual trust.
Clothing companies should actually be able to feel the difference between themselves and European and American garment enterprises.
Perhaps only noticing the gap in brand, creativity, design and so on.
I think this is the biggest gap.
More comprehensively, this period also includes the efficiency, quality and accuracy embodied in the cutting process.
Reporter: compared with the European and American brands of automatic cutting beds, what are the main competitive advantages of eagle?
Ling Jun: The first is in terms of cost performance. Eagle products are designed and manufactured for the current situation and characteristics of Chinese garment enterprises. In line with the "Popularization" market strategy to promote our products. Therefore, our products are characterized by high price performance ratio. In terms of price, it can be accepted by our customers. In terms of quality, stable performance can meet customer's production needs.
In addition, our service.
We have a perfect service network across the country, thus ensuring the timeliness of services.
In addition, we also had 24 hours of telephone service; there were dozens of service vehicles.
Reporter: this time and Eagle put forward the "universal storm". What is the relationship between this popularity and your company's efforts to popularize automation and tailoring?
Ling Jun "Popularization storm" is a statement that we combine with the current market situation and our own needs. "Popularization storm" is a phased implementation and supplement under our "popularization strategy". All our activities will be completed under the framework of our "popularization strategy".
This time we launched the "popularization storm" preferential activities and formulated special payment methods.
For example, customers only need to pay 30% down payment, and the balance can be paid in 1 to 3 years.
And after the down payment 30%, we can issue 17% VAT invoices.
Through this preferential way, the financial pressure of garment enterprises is reduced, so that they can recover the cost as soon as possible.
Reporter: last year and Eagle set up a branch in Japan and Germany. What is the significance of the establishment of subsidiaries to the internationalization strategy of the company?
Why do you choose to set up in Japan and Germany?
Our goal is to be a global expert in tailoring.
This requires the establishment of our subsidiaries in some representative countries and regions.
The function of a subsidiary is to build a platform in the fields of technology research, development, market and service.
To enhance their R & D and service capabilities in the global competition.
Introduce foreign customers' advanced consumption concept and production management mode to China.
Thus, the function and design of technology and equipment can have a sense of advance for the development trend of downstream industries.
Two countries in Germany and Japan have a great advantage in the technology of clothing equipment.
We also know that there are some more mature technologies and brands in the sewing machine brand, such as "brothers" "heavy machine" "flying horse", "Du Kepu" and so on.
These two areas can be regarded as the most cutting-edge equipment needs of clothing industry in terms of technology and market.
Reporter: what do you think about the popularity of high and new technologies involved in cutting, sewing and ironing?
As a long-term worker working in the forefront of clothing equipment research, what do you think of the technical level of China's clothing industry?
What is the gap between developed countries and regions?
Ling Jun At present, the equipment in the seam is relatively mature. In terms of cutting, there is still a big gap with developed countries. But we are very pleased to see that now clothing enterprises have gradually realized this problem. This is also the reason why the automatic cutting system gradually shows his growing market demand.
We feel that the technology arm level of China's clothing industry is still not enough.
On the one hand, it is reflected in the imbalance of technology and technology before sewing.
That is to say, in terms of technical equipment, the emphasis is on sewing rather than on cutting.
On the other hand, the informatization level of clothing production and sales in developed countries is getting higher and higher.
I think the future direction of our country will definitely develop in this direction.
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